Advertising for Home Improvement Contractors: Setting Expectations

Expectations

Lead generation has long been an advertising source for many businesses across a variety of industries. Most businesses participate in lead purchasing in one form or another, whether you’re selling cars, insurance policies, or home improvement services, they are paying for customer inquiries. In an ideal world, a company would have an influx of new customers at a steady pace, and hopefully, grow their business with each passing year. For most, some form of advertising is necessary and that’s where lead generation can help. It presents new prospects on a regular basis. The obstacle that many have difficulty tackling is they tend to disassociate lead generation from a more traditional advertising and marketing perspective; creating unrealistic expectations of performance and overall experience.
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3 Steps To Complete Before Requesting A Credit

3 Steps To Complete Before Requesting A Credit

The credit process is part of every lead generation company. The CraftJack Lead Manager is one of the most accurate in the industry, but sometimes, fake numbers or renters do fall through the cracks. Afterwards, you as a contractor have a right to request a credit on your account. Depending on your situation, the credit may or may not be granted, but there are three simple steps you can take before you request a credit that will certainly help your chances. READ MORE

When You Should Request A Credit

When You Should Request A Credit

Lead generation is a tricky business and we will be the first ones to admit that our system is not perfect (honestly, none are). There are certain instances when renters or disconnected phone numbers make their way into the CraftJack system. These are just two of the four instances when you should request a credit within your CraftJack Lead Manager. If you request a credit after the following four instances, CraftJack will always grant your credit request.

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3 Simple Tech Tools To Stay Organized

Using Tech to Stay Organized

Technology is evolving before we know it and every day, more tech tools are created that can undoubtedly make our lives simpler than ever before. Much like home design, there are those who like the more traditional route, such as the tactics I mentioned in Old School Organization Tips, and others who like the modern touch.

The new school way of staying organized is getting easier by the day. Thanks to your mobile phones or Gmail/Yahoo mail accounts, you can sync your entire schedule on all your devices. This way, you will have your schedule with you 24/7, making sure you don’t miss any valuable appointments or new referrals. Let’s make your life easier with three simple tech tools that will help you stay organized. READ MORE

Old School Organization Tips

Old School Organization Tips

Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology. READ MORE

Why Updated Profile Pages Are A Must

Good Profile Page

Your CraftJack profile page is your visual tagline luring potential customers in the door. Your CraftJack profile page is the first interaction a potential customer has with your company. It’s your five-second elevator speech in the form of a public profile. In case I haven’t enticed you yet, below are five reasons why you need to update your CraftJack profile page. READ MORE

5 Key Stats Contractors Must Track

5 Key Stats Contractors Must Track

Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you or your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to judge the success of their business and lead generation service.

Note: All five stats are now part of CraftJack’s weekly performance emails. READ MORE

Call and Lead Tracking: Helping You Close More Jobs

Schedule Follow Up

More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads. READ MORE

5 Items All Lead Generation Platforms Need To Provide

The New Dashboard

Lead Generation Platform

There are certain tools all lead generation companies need to provide. A lead generation platform, or customer relationship management (CRM) system, should make your life as easy as possible. It should be your calendar. It should be your reminder service. If should be a review platform for your past leads. With the recent updates to the CraftJack Lead Manager, we thought it would be a good time to discuss the new dashboard and why lead generation companies need to provide all of these items to ensure your ongoing success. READ MORE

5 Voicemail Assumptions Contractors Need To Know

5 Voicemail Assumptions Contractors Need To Know

Knowing your target audience is key when leaving a voicemail message and in the lead generation industry, it can be the difference between a missed or a closed job. Contractors can’t know everything about their leads before they actually get them on the phone, but there are a few generalizations you can make when it comes to leaving a voicemail message. Knowing these general assumptions about your referrals will give you a leg up on your competition and assist you in leaving the most engaging and informative voicemail message. READ MORE