Author Archives: Jaclyn Crawford

Video: How Are You Different?

As a contractor in any trade, you know it can be a competitive business. When you receive a lead from any source, you should keep in mind that there are other pros who want their business just as much as you do. So, you must ask yourself the question, how are you different than the rest? CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Waste Removal

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, contractors can sign up for waste removal services.

Looking to start getting more leads and winning more jobs? Sign up with CraftJack today to start receiving leads from homeowners in your area. CONTINUE READING

Best Practices For Social Media 2017

Social Media Best Practices 2017

Social media has taken the world by storm, changing the way business owners work and market their company. It has allowed for immediate access to more people throughout the world, with only a few clicks. However, it is also ever-changing.

If you’re using social media for your business, you must stay up-to-date on the latest trends and best practices in social media. Therefore, here’s your guide for what’s trending in 2017. CONTINUE READING

Pool Industry Trends

Pool Industry Trends_Pool Contractor

Pools are a luxury item for many homeowners, large and small. Homeowners are seeing more and more value to installing one to their home. However, this is not a DIY project. For a safe and successful pool installation, homeowners must call a pool contractor. Though the work may have seasonal effects, current trends show that business is steady and good for those in the industry.

As a pool pro, you may be wondering what the future of the industry looks like? We have some insights here that should help you plan and prepare for new customers. CONTINUE READING

Video: What’s Holding You Back?

Video_WhatsHoldingYouBack

Small business owners strive for success. However, is there an aspect of your services or business that could be holding you back from giving 100% customer satisfaction?

Consider the last time you’ve used a service. How many times have you said, “They were great… but.” Don’t let your customers say the same about your business. It’s time to figure out what’s holding you back from getting excellent reviews and more referrals. In the video below, Noah shares how you can figure that out for maximum success. CONTINUE READING

Unique Business Card Ideas That Will Help You Stand Out

How To Make Your Business Card Stand Out

As a contractor, how do you make a great first impression? While showing up on time and providing great customer service is important, a business card will help ensure that you’re memorable.

But handing a potential customer a boring business card will not help you win the job. While they are used for the homeowner to keep your contact information quickly on hand, you don’t want it to blend in with the rest. By staying in line with your company branding, you can create a business card that stands out. Here are a few tips that will impress. CONTINUE READING

Announcing CraftJack Lead Manager Updates: Now Offering Testing & Abatement

NewTrade_Testing_Abatement

CraftJack is pleased to announce the addition of another new service to the CraftJack Lead Manager. As of today, contractors can sign up for testing and abatement services. CONTINUE READING

How To Handle Customer Complaints

How To Handle Customer Complaints

For any small business, a customer complaint is bound to happen at some point. While you may go the extra mile to provide the best service to your customers, there could be an incident that’s talked about.

While negative feedback can be discouraging to you and the success of your business, it doesn’t have to be. In fact, if you respond appropriately, it could actually benefit both you and the customer. Here are a few tips to better handle customer complaints to keep your business successful. CONTINUE READING

Video: Be Kind, Rewind

When it comes to your work, do you consider yourself to be reliable and helpful? While you may think of these as small details, it can go a long way in the success of your business.

Reliability and kindness are two qualities that make great contractors stand out in the eyes of the consumer. In the video below, Noah explains how the video store concept of “be kind, rewind” can relate to your business. CONTINUE READING

Tips To Create An Effective Call-To-Action

Creating An Effective CTA

If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.

A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads. CONTINUE READING