Author Archives: Jaclyn Crawford

Pool Industry Trends

Large or small, pools are a luxury item for many homeowners. More and more people are beginning to see the value in installing one in their backyard, both for the fun it brings and the value it can add to your home when you decide to sell. However, this is not a DIY project. For a safe and successful pool installation, homeowners must call a pool contractor. 

As a pool pro, you may be wondering what the future of the industry looks like. Though the work may have seasonal ebbs and flows, current trends show that business is steady and good for those in the industry. We’re here to break down some pool industry trends that  can help you plan and prepare for new customers.

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Tips To Create An Effective Call-To-Action

If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.

A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads.

Are you looking for ways to generate more leads for your business? Sign up with CraftJack today and start receiving leads from homeowners in your area.

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What Does A Decking Pro Need To Know Before Starting A Business

Recent trends show the decking industry is busy. People are looking to build new decks or expand on the ones they already have. Homeowners are seeing the value of a deck and wanting that for their home. With this news, you might be considering your own decking business. After all, becoming your own boss is a great thing!

However, before you print those business cards, there are a few things you should know about starting your own company. For the decking industry, it involves some training and ensuring you have the right insurance. Here’s what you need to know before starting a decking business.

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Window & Door Industry Trends

One thing that professional window and door installers can always count on is that people are always going to need those two items in their house. But like any trade, the window and door industry can experience seasonal and annual change depending on trends.

Staying on top of industry trends and predictions is important for any type of contractor. It allows you to better prepare for future projects and understand what customers may be wanting. Overall, knowing what to expect will help you better serve your clients and leave them with a finished product that they love. Let’s take a look at what’s in now and what window and door trends you can expect in the coming months.

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What Licenses Do Roofing Pros Need In Illinois?

Unlike some other trades, the roofing industry has specific standards designed to keep contractors and homeowners safe. Laws and licensing requirements vary state to state, which can make it tough for roofers to navigate what they actually need for their business.

For roofing contractors in Illinois, the answer is straightforward: a roofing license is needed to work in the state. However, the process for obtaining a license and the right permits for a project can be confusing. To help you out, we’ve created a short guide to help you figure out what licenses Illinois roofing pros need and how to get them.

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Tips To Leave A Perfect & Professional Voicemail

The phone rings, rings again and then you hear the answering machine. Do you know what to say? This scenario is frequent for contractors who are trying to win the job. Crafting the perfect voicemail can help not only get you the call back but also win you the job.

However, this is easier said than done. Voicemails should be short and sweet, but should also express everything you need to say and more. If you want to start winning more jobs, it’s time to discover how you can leave a perfect and professional voicemail to potential customers.

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Creating Leave-Behind Materials To Increase Leads

Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.

When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business.

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What Trade Organizations Do Remodeling Pros Need To Know About

Remodeling contractors have a unique job. Their profession requires a practical skill set, top-notch organizational abilities, and an understanding of all the pieces that must come together to complete a job. To stay on top of their game, remodeling pros should spend time learning new tricks and techniques to improve their business.

If you’re a remodeling pro, you’re probably used to juggling a lot of roles at once. For support, many turn to remodeling trade organizations to learn and connect with other like-minded contractors. If you’ve been on the fence about joining a trade organization, here are a few reasons why you should become a member and what associations might be best for you.

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5 Business Tips For Plumbing Contractors

From small businesses to larger companies, there are similar themes that can help you be successful. Plumbing businesses are no exception. There are many business tips that are applicable and can help your plumbing business grow.

Business owners must wear many hats to be successful. One minute, you may have to find a solution to a plumbing problem and the next, you might have to be a salesperson to win the next job. Running a plumbing business can be a challenge, but here are a few tips that can help.

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The Art Of The Follow-Up Call

A large part of your focus is finding leads that are ready to hire you for their home improvement project. However, only part of the job is finding them. To be successful, you must prove to the customer that you’re the best fit for the job.

Persistence can be one of the keys to win the job, starting with the follow-up call. A step that’s often forgotten by some pros could be the most crucial in landing their next job. See a few follow-up call tips that can help!

Before you make the follow-up call, you must have a lead to call! Sign up with CraftJack today to start receiving leads from homeowners in your area.

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