For roofing pros, there’s a lot to navigate when you’re a business owner. While you must be skilled in your trade, you should also be an expert at marketing, sales and administration.

While that seems like a lot of work, owning your own roofing business is rewarding and has plenty of benefits. If you’re looking to become a better roofing business owner, we have a few tips that can help.

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1. Get Licensed

When it comes to roofing contractor licensing, 21 states currently require you to be licensed, such as Illinois, California, Florida and Michigan. However, even if your state doesn’t require it, your local city or county might. A good example would be Austin, TX. While the state does not require roofing pros to be licensed, the city of Austin does require it.

Even if it’s not a state requirement, getting your roofers license is a good idea. It can set you apart from other roofing pros in your area that may not be licensed. The customer sees that you have taken the steps necessary and meet the requirements needed to get your license, giving them more confidence in your business. While it does take some extra time and money, it could help get you more business.

2. Grow In Your Trade

Any business owner should always be learning new things about their industry and about how to run a company. Look for local seminars or programs for small business owners to help improve your skills. Depending on your area, these may be at your local library or college at a low cost.

In addition to business training, you’ll want to stay on top of the latest news and regulations in the roofing industry. Unlike other contracting businesses, the roofing industry is ever-changing with new regulations to protect you and your employees. Keep an eye on industry news to stay up-to-date with the latest.

3. Stay Organized

A business owner must be organized to succeed. Start with digitally organizing any of your files and emails. Create a documentation system that can help organize digital files such as estimates, bills and receipts.

Speaking of bills and receipts, accounting can take up a lot of your time and it’s easy to make an error if you’re not trained properly. If this isn’t your area of expertise, you may want to consider hiring an accountant who can help. They can assure that your business is financially healthy and might even suggest some ways you can save money.

4. Network With Other Pros

Sometimes, some of the best advice comes from other pros in your area and beyond. Look for networking events to attend or consider going to a roofing conference. There, you’ll be able to meet and talk with other roofing business owners just like you. Creating these relationships may help you if you have a question or, could be a potential referral if that pro is unable to take the job.

5. Find More Roofing Leads

A successful roofing business needs leads. The good news is, there are plenty of ways you can find them! Work on a marketing plan to incorporate various ways to find leads. Here are a few points to consider:

Social Media Marketing

If you’re a roofing pro who hasn’t yet used social media as a tool for lead generation, you’re missing out. You can reach more of your audience by using Facebook, Instagram and Twitter to share your business. To see how social media can help you, read Connecting With Consumers: The Secret To Social Media Success.

Local Leads

Finding leads around your town and neighborhood can be a great way to boost business. Leave fliers and business cards at other local businesses if they allow. See if there are networking events in your area you can be a part of. Or, search online to see if there are any community message boards where you can connect with your area neighbors.

Referrals

One of the best tactics to land your next roofing job is through word of mouth from past customers. It could be as simple as asking them to pass your name along. You can also offer referral incentives to those in the area who share your information with others. It’s an easy way to get more leads and win more jobs!

Lead Generation Websites

If you’re looking to easily find more leads in your area, lead generation websites, such as CraftJack, can help. We’ll help generate leads and send them your way, so all that’s left for you to do is call and win the job!

Conclusion

Being a roofing business owner can be a tough job, but also very rewarding. Utilize these tips to help make your company run smoothly and successfully.

Looking for more ways to boost your roofing business? Read Successful Sales Tips For Small Business Owners.