Category Archives: Data & Case Studies
It’s been a year of changing trends in the remodeling industry. You may have seen this within your own work, too. Now is a good time to look back at the last year to better plan, as many of this year’s trends are a good indicator of what’s to come in 2017. CONTINUE READING
A deck is viewed as an extension of the home, for those who are lucky enough to have one. For many years, it has been a question of having enough space in the backyard. But with new and innovative technologies in the construction of backyard decks, this is changing. CONTINUE READING
This time of year tends to bring more than just hot weather; it also sends more leads and jobs your way. For homeowners, summer means the ability to get more projects done before the cool weather hits. As such, business is good for many pros. CONTINUE READING
As a new generation enters the workforce, another begins to leave. For the construction industry, this can present challenges for contractors. The industry is struggling to retain new, young workers as an older generation of skilled craftsman start to leave the field. CONTINUE READING
A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.
We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.
The keys to lead generation are calling fast and following up with your leads. According to recent data, CraftJack contractors have taken our notice to heart and vastly improved your average time to call leads in 2015.
Compared to 2014, CraftJack pros are calling their leads more than four hours quicker in 2015. Four hours earlier vastly improves your odds of securing the business and greatly influences your ROI. CONTINUE READING
Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.
We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING
While the construction industry is not what it once was back in 2005, it is starting to inch back up to pre-recession levels and private construction is contributing.
Dodge Data & Analytics recently released their 2015 Dodge Construction Outlook. The report predicts that total U.S. construction starts for 2015 will rise 9% to $612 billion, a larger gain than the 5% increase to $564 billion estimated for 2014. CONTINUE READING
There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.
Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING
Before jumping into any new project, we all have our fears. The same goes for homeowners about to embark on their first home remodeling project. Advancing those fears is doing business with a new company.
Helping you ease their worries, CraftJack went straight to the source and asked all homeowners who have used the CraftJack service their top fears before heading into any home remodeling project. See what they had to say! CONTINUE READING