Category Archives: Lead Generation

Old School Organization Tips

Despite the endless advances in technology, there are those of us who prefer the old school way of doing things. Whether it’s phone over email or desktop over tablet, there is still room in this world for those of us who like things the way they were. Good thing organization is one aspect of your contracting business that is not depended exclusively on technology.

Even without Internet, there are many ways to stay organized. You could use a wall calendar instead of the one on your computer. You can use sticky notes instead of a reminder app on your phone. You can use good old-fashioned filing cabinets instead of your computer. Below, I will describe three old school methods for staying organized so you can keep your business running as smoothly and efficiently as possible.

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5 Key Stats Contractors Must Track

Nowadays, every company is obsessed with gathering as much data as they possibly can. Sadly, many don’t know what do with that data once they accumulate it. In the lead generation business, the data you that your CRM system collects is vital in judging the success of your business and lead generation service. Below are five vital reports that all contractors need to track on a weekly basis in order to better judge the success of their business and lead generation service.

Note: All five stats are now part of CraftJack’s weekly performance emails.

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Call and Lead Tracking: Helping You Close More Jobs

More leads equate to more business. Nevertheless, there are always slow seasons for any business and a great way to combat rough times is by tracking the status of your currents leads and following up whenever necessary. Like any good lead manager platform, contractors should always be able to track and mark the status of your current referrals. This tracking system can be the difference between lost and closed leads.

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Is Your Voicemail Message Scaring Off Customers?

As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy

It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on!

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3 Ways Forums Can Generate Leads

Seeing as you are reading this blog post right now, chances are you are savvy enough to navigate the internet and are already using some form of lead generation online. Many contractors and small business owners find helpful information to better improve their own businesses while reading websites, blogs and forums online. These are great sources for finding out the latest innovations and hot topics surrounding your professional field. There are plenty of great forums out there where contractors, like yourself, actively participate in group discussions about anything pertaining to their specific industry and where homeowners can ask for expert advice. Here are 3 ways you can increase inbound leads though online forums:

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What Contractors Should Look For In a Lead Generation Company

If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.

Assuming that a lead generation site is a good strategy for your business, you may be wondering how to decide which company is right for you. Here are some important things to consider when working with a home improvement lead generation company.

This is always an important factor. How much does each lead cost for you service? There can be a wide range of prices among lead generation companies for the same service. So one company may charge $45 for a painting lead while another may charge $29.

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