Category Archives: Marketing & Social Media
It’s no secret that video marketing is hot right now. According to eMarketer, four times as many consumers would rather watch a video about a product or service than read about it. As a pro, if you haven’t considered using video to show your work, now is the time. CONTINUE READING
As a small business owner, you may have heard the term “SEO” before. For those unfamiliar, it could be a confusing topic to discuss. However, if you’re looking to get more leads and win more jobs, understanding how search engine optimization, or SEO, works at a basic level, is critical. CONTINUE READING
If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan. CONTINUE READING
How many times have you heard the term “google it” when someone asks a question? Probably a lot! According to Business Insider, there are 2.3 Million Google searches per day. It’s no surprise that Google is the most powerful way to find information quickly, making it a place to be for any and all businesses. CONTINUE READING
What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job. CONTINUE READING
A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.
Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today. CONTINUE READING
With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster. CONTINUE READING
Technology is one aspect of business that will always be changing and improving. As a small business owner, you should constantly be thinking about ways technology can help you do your job better and improve efficiency.
An iPad is one tool that has a lot of potential to help you close more sales and get more organized. Service professionals are one of many groups who’ll benefit from using an iPad on the job. See how this piece of technology can help you plan, prepare and win more jobs. CONTINUE READING