Category Archives: Marketing & Social Media
Every business needs a personal brand. The brand customers see will create awareness among potential customers and help them identify with your services. A brand is made up of many marketing efforts that work together, from website to social media to your business card. Your business card is often a first impression to your customer.
These small items can make a big difference in the success of your business. But it’s not as easy as just getting your name and number down on a card. Your business card should reflect your brand and allow for an easy way for customers to remember you. See a few improvements you can make to your company’s business card. CONTINUE READING
Today, almost everyone can be reached in just a few clicks. Modern communication has changed the way we network and talk with others. From social media to email, contractors have more ways than ever to connect with homeowners and find more leads online.
It’s no secret that video marketing is hot right now. According to eMarketer, four times as many consumers would rather watch a video about a product or service than read about it. As a pro, if you haven’t considered using video to show your work, now is the time. CONTINUE READING
As a small business owner, you may have heard the term “SEO” before. For those unfamiliar, it could be a confusing topic to discuss. However, if you’re looking to get more leads and win more jobs, understanding how search engine optimization, or SEO, works at a basic level, is critical. CONTINUE READING
If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan. CONTINUE READING
How many times have you heard the term “google it” when someone asks a question? Probably a lot! According to Business Insider, there are 2.3 Million Google searches per day. It’s no surprise that Google is the most powerful way to find information quickly, making it a place to be for any and all businesses. CONTINUE READING
What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job. CONTINUE READING
A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.
Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today. CONTINUE READING