Category Archives: Marketing & Social Media
With any small business, marketing is important. However, most business owners choose to invest less in marketing in favor of other areas. While you should always allot a portion of your budget to marketing, there are tactics you can utilize to lower the costs.
Digital marketing is where many small business owners turn when it comes to marketing on a budget. But, there are plenty of other ways you can invest your time and money to help your business grow. See what you can leverage to market your business on a budget. CONTINUE READING
When customers are looking for a contractor, it’s likely they’ll be looking for more than one. While you may provide outstanding customer service and quality work, you must consider what will really differentiate you from other contractors.
When you’re bidding for a job, how does your company stand out among the rest? Creativity is key. In the video below, Noah shares his experience with a business that stood out to him and how you can utilize these tactics for your business. CONTINUE READING
Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.
When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business. CONTINUE READING
For contractors today, having a website is a must. It’s beneficial to help boost your lead generation and a great place for customers to leave reviews, among other benefits. But if you’re not following current website best practices, you may not be optimizing it for the best use.
Though every website is different, some of the best have similar practices that work for success. You can utilize some of these techniques into your own website. See a few best practices you can incorporate into your website today to make a difference in your business. CONTINUE READING
If you’re trying to generate more leads, one tactic you can take is remarketing to previous leads or customers. This can be done in a variety of creative ways such as email promotions or simply reaching back out to see if they need your services again. CONTINUE READING
Every business needs a personal brand. The brand customers see will create awareness among potential customers and help them identify with your services. A brand is made up of many marketing efforts that work together, from website to social media to your business card. Your business card is often a first impression to your customer.
These small items can make a big difference in the success of your business. But it’s not as easy as just getting your name and number down on a card. Your business card should reflect your brand and allow for an easy way for customers to remember you. See a few improvements you can make to your company’s business card. CONTINUE READING
Today, almost everyone can be reached in just a few clicks. Modern communication has changed the way we network and talk with others. From social media to email, contractors have more ways than ever to connect with homeowners and find more leads online.
It’s no secret that video marketing is hot right now. According to eMarketer, four times as many consumers would rather watch a video about a product or service than read about it. As a pro, if you haven’t considered using video to show your work, now is the time. CONTINUE READING
As a small business owner, you may have heard the term “SEO” before. For those unfamiliar, it could be a confusing topic to discuss. However, if you’re looking to get more leads and win more jobs, understanding how search engine optimization, or SEO, works at a basic level, is critical. CONTINUE READING