Think back to the last time you went to the gym. Did you stand around looking at the equipment? Did you use one machine only to neglect the rest? The answer is likely no. You knew simply signing up for a gym membership was not enough to get fit, you had to use all the resources provided. The same can be true for lead generation. CONTINUE READING
As a small business owner and sales person, it’s extremely important to understand the psychology of why people do the things they do and how you can influence this process. Psychological prompts are a tool that’ll help you connect with your customers on a new level and increase sales.
Human behavior and psychology are at the backbone of converting leads into customers and growing your business. See eight psychological triggers that’ll allow you to get the people who are interested in your product to not only test the waters, but to dive in and convert into customers. CONTINUE READING
When was the last time you self-evaluated your work and operations? Many times, we can go months without looking inward at what we can learn and where we can improve. It’s important in any industry to always seek ways to continue growing, to better yourself and to better your business.
A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.
We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.
It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.
Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING
Sincerity can go a long way and that starts with your very first sales call. As soon you receive that lead, give the homeowner a call (after all, you receive a 10% discount). As you call, remember that real people are on the other end. They should feel like you’re calling to help them. A consumer should never feel like they are inconveniencing you and that all starts with your tone and sincerity.
No matter how good a product you can produce or fast you can get the job done, customer service is vital to any and all businesses. While there is a plethora of ways to solve any particular customer service or sales issue, there are few tactics that almost always work.
In the end, we are all people and demand to be treated as such. Watch below as Noah explains how we handle all inquires with service professionals and how you can adopt the same strategies for your business. Believe me, it will greatly help the next time an angry customer gives you a buzz. CONTINUE READING
There are many challenges to running a small business, including finances, legal matters and bookkeeping. While small business owners are often experts in their own field or industry, rarely are they either accounting, tax or legal experts.
You don’t have to necessarily hire an accountant full-time or have them on constant standby to reap the benefits of hiring an accountant. You have the option of hiring someone to help you out during certain times of the year or on individual projects. See several benefits of employing an account that may have you reconsidering your decision not to work with one. CONTINUE READING