Video: How To Make Your Estimate Stand Out

Video Tip - How To Stand Out

Contractors need to ensure that their estimates always stand out. After all, it’s hard to move up the list when a rookie pro provides an estimate that is half the amount of your professional estimate.

In order to stand out, contractors must be courteous and professional. Likewise, you must also provide a copy of your insurance, contractor’s license (if state requires) and of course, examples of your best work. But that’s not all.

There are certain questions you must ask to ensure your estimate is ahead of the rest. See what those questions are and how you can prove that you’re the right pro for the job! CONTINUE READING

Contractor Spotlight: Paul Peterson LLC

Paul Peterson

Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.

Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more.

I recently chatted with Paul to find out why he got into home improvement and how CraftJack is growing his business. CONTINUE READING

Tool Review: DeWalt Compressor

DeWalt Compressor Review

When you buy a compressor, chances are, you’re gonna have it for awhile.

With no external moving parts or whirring blades or fine adjustments to speak of, the work a compressor does is inside its body so there are few moving parts to fool with or break.

I’m not saying you can’t break one—I’ve mangled several— but what I am saying is that they just don’t take the same kind of relentless abuse other tools take. Sort of. CONTINUE READING

How To Use LinkedIn To Increase Revenue


LinkedIn continues to see a boost in new users, as this easy-to-use platform offers professionals a way to develop their business and increase revenue. This site provides you with a ton of information necessary to make an impact within your chosen career via esteemed professionals and industry-focused groups. The following tips will allow you to explore the business development opportunities that LinkedIn has to offer as well as offer some advice in navigating the site.

New Products: March 2015

New Products

Contractors can only do so much with their hands. More often than not, we work with tools to get the job done as efficiently and quickly as possible. As such, it’s important to stay up to date on newest home remodeling tools hitting the market.

As such, every few months, CraftJack will be scouring the contracting world to find the newest products hitting the home improvement arena. If there are specific tools or manufacturers you want us to follow, please let us know in the comments section below. CONTINUE READING

Video: How To Guarantee Referrals

Video Tip - Guarantee Referrals

Many industries rely on referrals and no industry is more dependent on word of mouth recommendation or referrals than home remodeling.

However, in order to get those very important referrals, one must be on top of their game. To help you along the way, we found five ways to guarantee a good referral. Watch below as Noah explains those five keys as well as how to accomplish each one. CONTINUE READING

Industry News: March 2015

Industry News

As long-time contractors, many of our loyal CraftJack pros know what’s going on in the home remodeling industry. However, with the 24/7 news cycle, it’s hard to keep up with relevant issues.

As such, every few months, CraftJack will be scouring the online world to find the most relevant, impactful and time-sensitive news in the home remodeling and construction arenas. If there are specific trends or news sources you want us to follow, please let us know in the comments section below. CONTINUE READING

6 Crisis Communication Steps

Crisis Communication

Crisis management is something we hope we never have to do, but have to prepare for nonetheless. Of the many industries out there, home improvement and construction needs to always preach and practice the phrase “better safe than sorry.”

To prepare for the worst, you have to practice. Much like a basketball team, everyone in the company or crew must do their part to minimize the harm from the crisis. Continue reading as I outline six necessary steps in crisis communication. CONTINUE READING

Video: Traditional Vs. Digital Advertising

Video Tip - Traditional Ads

The marketing landscape will always change and with it comes new and exciting avenues for contractors to explore.

While traditional advertising, such as newspaper ads, yellow pages and so forth, still have a place in the marketing arena, digital advertising methods, such as website marketing or blogging, are gaining steam. CONTINUE READING

5 Ways To Guarantee Referrals

Guarentee Referrals

Reviews and referrals are king when it comes to lead generation and home improvement. I have been chatting with some of our fantastic CraftJack contractors and when asked which marketing source generates the most business, the answer is almost always the same: referrals!

Friends trust friends and family trusts family. That is why word of mouth and referrals not only reign supreme in contracting, but nearly every other business as well. However, with home improvement, there are five ways to guarantee a positive review and/or referral. CONTINUE READING