Video: Your Profile Page Matters

Video_UpdateProfilePage

CraftJack offers our contractors many opportunities to help make their business grow. One of these is a profile page where you’re able to upload your logo, describe your business and even share reviews. Not only does this help the customer learn more about you, but it can also be a tool to help you win the job. Certainly, having a well put together profile page is a win-win for everyone.

If you haven’t filled out your profile page, what are you waiting for? Providing more information to homeowners will only increase your chances of winning the job. In the video below, Noah explains how you can set up your profile page for success.  CONTINUE READING

7 Best Practices For Your Website

Best Practices For Your Website

For contractors today, having a website is a must. It’s beneficial to help boost your lead generation and a great place for customers to leave reviews, among other benefits. But if you’re not following current website best practices, you may not be optimizing it for the best use.

Though every website is different, some of the best have similar practices that work for success. You can utilize some of these techniques into your own website. See a few best practices you can incorporate into your website today to make a difference in your business. CONTINUE READING

Industry News: May 2017

May Industry News

As the warm weather starts, pros get busier with new jobs. Though, they should still find time to stay-up to-date on the latest industry trends. To help, we’ve rounded up some of the top headlines for you.

Busy season is beginning but reports are showing that the warmer winter has already given contractors the opportunity to get more business. And depending on your trade, there are a few new regulations that can benefit you. See a few of our top spring headlines to help prepare you for summer. CONTINUE READING

Video: Behind The Scenes

Video_MakeVideos

If you’ve been considering making videos for your business, it’s the perfect time to do so. Now more than ever there are simple tools you can use to help produce videos that can improve your portfolio and impress potential customers.

At CraftJack, we make all our videos ourselves. We utilize equipment that is accessible for almost any budget with two key factors in mind: audio and lighting. You can do it too. Noah is here to give you a behind the scenes look at how we make videos and advice on what you can use. CONTINUE READING

The CraftJack Way: Qualified Leads Generated In Real Time

Qualified Leads Generated In Real Time

While leads can come from an array of sources, not all of them are going to be worth your time. While getting in contact with the homeowner as soon as possible is important, you need to be able to reach them while their project is fresh on their mind.

At CraftJack, we want to set you up for success. That’s why we send qualified leads generated in real time. For our pros, this is a huge benefit to the growth of their business. Read on for more benefits of CraftJack’s real-time leads. CONTINUE READING

5 Business Tips For Plumbing Contractors

Set of plumbing and tools on the table

From small businesses to larger companies, there are similar themes that can help you be successful. Plumbing businesses are no exception. There are many business tips that are applicable and can help your plumbing business grow.

Business owners must wear many hats to be successful. One minute, you may have to find a solution to a plumbing problem and the next, you might have to be a salesperson to win the next job. Running a plumbing business can be a challenge, but here are a few tips that can help. CONTINUE READING

Video: What Are Reviews Good For?

What Are Reviews Good For_Video

If you’re a contractor looking for more leads, you should be using every possible opportunity. One of the easiest, but often overlooked sources of lead generation is your current customers. Some contractors may be too nervous to ask, but often, a happy homeowner is more than willing to leave a review.

Word of mouth works and reviews help prospective customers decide if you’re the right pro for their project. In a recent BrightLocal survey, 74% of respondents said positive reviews helps them trust a business more. In the video below, Noah explains why reviews matter in lead generation. CONTINUE READING

The Art Of The Follow-Up Call

The Art OF The Follow UP Call

A large part of your focus is finding leads that are ready to hire you for their home improvement project. However, only part of the job is finding them. To be successful, you must prove to the customer that you’re the best fit for the job.

Persistence can be one of the keys to win the job, starting with the follow-up call. A step that’s often forgotten by some pros could be the most crucial in landing their next job. See a few follow-up call tips that can help! CONTINUE READING

Painting Industry Trends

Painting Pro Trends

Homeowners are aware that one of the easiest ways to change the look of a room or feature is by changing the color. For some, it’s keeping up with the hottest styles. For others, it’s about freshening up an old look.

Painting industry trends show that most homeowners are eager to hire for their next paint project, for both interior and exterior projects. For painting pros, not only will understanding the latest trends within in the industry help your business, but understanding what customers want will help you win the job. See what painting industry trends you should be paying attention to. CONTINUE READING

Video: Remarketing To Past Leads

Remarketing

If you’re trying to generate more leads, one tactic you can take is remarketing to previous leads or customers. This can be done in a variety of creative ways such as email promotions or simply reaching back out to see if they need your services again.  CONTINUE READING