How To Read Blueprints

How To Read Blueprints

All new construction projects, and most remodels, normally will have blueprints provided to aid with your estimating process. If you’re involved in these types of opportunities, you will need a solid understanding of how to read blueprints. To demonstrate the typical contents of a set of blueprints, I will walk through the usual components and the basic process. CONTINUE READING

10 Small Business Marketing & Advertising Mistakes

Wrong Way

You’re a one-man shop and often find yourself scrambling just to get through the day. The days are short and the hours long. You’re constantly trying to balance customers, staff, projects and (hopefully) a personal life. This scenario is all too common for many small business owners.

The last thing on your mind is marketing and advertising your business. Or, if it is on your mind, it’s probably low on your priority list. Contractors know that time is money and securing new projects and customers is vital to business.

See below for common small business marketing mistakes you don’t want to make. CONTINUE READING

Video: How Make High-Quality Videos

Video Tip - Video Production

Many of your consumers are visual learners and as such, you and your company should be producing high-quality videos showcasing your best work. Nonetheless, many small business owners like yourselves assume that creating high-quality videos is easier said than done. Time to debunk the myth.

Watch below as Noah explains how to make high-quality videos that are perfect for your CraftJack profile, your website, social media pages and more. CONTINUE READING

A Paint Contractor’s Guide to Hiring, Firing & Training

A Paint Contractor's Guide to Hiring, Firing and Training

There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it is that you do well. This will help you to determine what niche you want to aim for and, in turn, the makeup of the crew you will need. CONTINUE READING

Instagram Benefits For Home Improvement Contractors

instagram benefits

Instagram can be a great tool for your business. Learning the basics of Instagram will allow you to share with your audience/customers a personal look into how your business operates. Sharing photos of a current job or a before and after can give them a behind the scenes look, which some customers really appreciate because it shows that you care to include them in the process. These Instagram benefits can prove very beneficial for business. CONTINUE READING

Video: Personalize Your Recommendations

Video Tip - Custom Estimates

Gone are the days when you could throw estimates at the wall and hope one or two stick. Nowadays, customers demand personalized estimates and recommendations fitting to their needs. Customers need to know that you are listening to their feedback and taking it into consideration when determining a fair and accurate estimate. CONTINUE READING

Successful Sales Tips for Small Business Owners


When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Why not take some time to brush up on your sales skills and become the person they do want to hire? CONTINUE READING

Contractor Spotlight: Universal Windows Direct

Universal Windows Direct

As many of you know, long hours are part of the job. When it comes to windows, 15-hour days are nothing new. Nevertheless, when John Lacognata got into the windows, doors and siding business 10 years ago, he knew what he was getting into.

Now serving a majority of Northern Illinois, John and his company, Universal Windows Direct of Chicago, have expanded their services and met the growing demand. See how he did it in this month’s contractor’s spotlight. CONTINUE READING

Tracking Production Rates

Tracking Production Rates

Maintaining a clear understanding of the performance of your crews is critical to staying profitable. Companies that do not have such procedures in place put themselves at risk. Fortunately, there are tools available that will accomplish this task: A Field Budget, Time Cards and Daily Reports. CONTINUE READING