The Power Of YouTube To Reach Your Customers


Video is the next big marketing tool that businesses are using to engage with customers. In fact, “consumers are more likely to purchase after seeing a video than if there was no video at all,” says Tom Malesic, President & CEO of EZSolution and video marketing guru. “In addition, it shows that you are personal with your customers, that you care about your products and services and are there if they have any questions.” CONTINUE READING

Video: Reconnect With Old Prospects

Video Tip - Reconnect

“Don’t give up, don’t ever give up.” Those aren’t just famous words spoken by the great Jim Valvano, but words to live by in lead generation.

As Noah discusses below, following up, even when someone has shot you down for a current project, can bring new light. Just because a homeowner wasn’t ready for their flooring project in January doesn’t mean they are not interested in redoing their floors this summer. CONTINUE READING

New Products: May 2015

New Products

More often than not, a contractor relies on his or her tools to get the job done as efficiently and timely as possible. As such, it’s important to stay up to date on newest home remodeling tools hitting the market.

To see the hottest tools released earlier this year, please see New Products: March 2015. CONTINUE READING

Why You Need These Time-Saving Tools

Time-Saving Tools

When on a construction site, it’s usually beneficial to make good use of your time. Of course, a quicker turnaround time can often mean a satisfied customer, which is ultimately the goal. Because of the vast amount of tool options out there, it’s easy to lose track of those that are not only functional and get the job done, but also those that help in saving you some time when completing a project. Ensuring effective and speedy service is a great way to guarantee repeat business.

Industry & Marketing Publications You Should Be Reading

Newsletters To Read

We’re all very busy these days, but it’s imperative we stay up-to-date with professional industry news and trends. Being too busy isn’t a good excuse to fall behind in your industry. Educating yourself on industry and marketing trends will help you stay ahead of your competition and, if nothing else, help you win more jobs.

You want to be knowledgeable when interacting with homeowners and other contractors. Using online tools and resources is a great way to get informed so you can showcase your expertise to clients. Prove that you’ve done your homework and that you’re the right person for the job. CONTINUE READING

Video: New Profile Match Page

Video Tip - New Profile Match

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI. CONTINUE READING

Industry News: May 2015

Industry News

2015 has seen its fair share of ups and down. Earlier this year, we couldn’t stop reading about builder confidence and consumer spending increasing. Then, those estimates started to dwindle. Now, it almost depends who you ask.

It’s been a roller coaster thus far, but here are the latest stories you need to know in home remodeling. CONTINUE READING

What Should I Charge For My Labor?


When it comes to deciding how much you should charge for your labor, there are a number of components to consider. Basically, these include salary, load, burden and profit. Let’s walk through the process of building a “Sell Rate” for your company. CONTINUE READING

CraftJack Data: Calls Per Lead Decrease This Past Winter

CraftJack Report - Calls Per Lead Decrease This Past Winter

Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.

We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING

Video: Meet The CraftJack Team June 3rd

Video Tip - CJ Event

We want to invite all Chicagoland and nearby contractors to our inaugural contractor appreciation lunch on Wednesday, June 3rd at the CraftJack office.

Watch below a Noah goes over all the details.