Social Media 101 For Contractors

Social Media Basics

Believe it or not social media is not meant for all businesses, but it is the perfect ally for contractors like you.

Social media extends your voice. Social media extends the lifespan of that terrific bathroom remodel you completed last month. Social media connects you with current and potential clients. All in all, it can do wonders for your business. CONTINUE READING

How To Use Customer Complaints To Enhance Your Brand

Weighing The Good And Bad

Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand. CONTINUE READING

7 Ways Your Website Can Generate More Leads

Website Construction

When thinking about marketing today, it usually involves some sort of digital media, like a Facebook, Twitter or a Instagram page. It also refers to a company’s website. In regards to the latter, it’s always good practice to ensure that you provide valuable information to those visiting your site. You don’t want them thinking they’ve wasted their time clicking on your link. If you are not technologically savvy, hiring a professional web designer may be the best option.

But, by following these seven tips, you should see a boost in the amount of leads you generate from your website. CONTINUE READING

Homeowner Survey: See Why They Remodel

Why Homeowners RemodelThe home remodeling industry has hit a dream run this past year, a welcomed reality after one of the great downturns in history. Homeowners are no longer afraid to spend money if it means improving their quality of life or increasing the value of their home.

In the second half of the homeowner survey conducted by our friends at HomeAdvisor, homeowners were asked about their ROI and the reasons behind their most recent home improvement project. Let’s see what they had to say. CONTINUE READING

Homeowner Survey: See Their No. 1 Fear

What Homeowners Fear

It’s always important to know your audience. Other than calling everyone in your area, the only way to find out how homeowners really feel about the industry is through a survey. Well, our friends at HomeAdvisor recently ran a survey, asking homeowners about the home improvement contracting industry. As you will see below, some of the results will not only shock you, but change the way you engage with your next referral. CONTINUE READING

Lead Generation Ideas While On The Job

Marketing As A Contractor

Marketing your brand shouldn’t stop the minute you land a job. As a contractor you must continuously sell your services to prospective clients. Keeping your name (or your company’s name) at the top of someone’s referral list means constantly reminding them of your brand/services. This doesn’t mean that you spend so much time looking for new customers that you forget the job at hand. Always give your customers 100% of your time. CONTINUE READING

See How The CraftJack Lead Manager Works

How CraftJack Works

Simplicity is the key to any business and lead generation is no different. As you recently read in What Lead Generation Is & What It Is Not, home improvement lead generation is different than other lead generation industries.

In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal! CONTINUE READING

What Lead Generation Is & What It Is Not

What Lead Generation Is

If you are reading this blog, then you have, are currently or are interested in investing money in lead generation. Nonetheless, depending on your industry, lead generation can mean a world of a difference.

For example, lead generation in the agency arena generally translates to extra traffic to one’s website. Lead generation in the journalism world means obtaining a new source for a story. Lead generation in the home improvement world is, neither.

That is why I am going to explain all there is to know about lead generation in the home improvement arena. I will explain what it is, what it isn’t and a few lead generation best practices. CONTINUE READING

See The Perfect Time To Call A Referral

With one side of the lead generation formula covered last week (persistence), it’s time to move to an equally vital aspect of lead generation; speed to call.

As we have advocated for years, contractors should call their referrals as soon as they receive them. CraftJack sends you the referral as quickly as two minutes after the homeowner fills out our exclusive online forms. That means their home remodeling project is at the top of their mind when you receive the notifications.

Enough explaining. Time to get into the numbers. New CraftJack research reveals the best times to call a referral. Below, I will explain the research and by the time we are done, prove to you that all leads need to be called within the first 30 minutes. CONTINUE READING

Calling Referrals Twice More Than Doubles Your Chance Of Contact

53% of Contractors Make Contact on 2nd Call

I have said it before and I will say it again; persistence and speed are the two most vital factors in closing more referrals. I have gone over the broad numbers in Persistence & Speed: Keys To Winning New Jobs, but today, I want to do a deeper dive into persistence.

In this post, I will prove how vital persistence is in lead generation and why the tenacious contractors generally win the jobs everyone else so deeply desires. CONTINUE READING