Every business and marketer needs to always know their return on investment (ROI). After all, if we don’t know how much money we are spending, how much money we are making or its ratio, we won’t be able to adjust our strategy going forward. CONTINUE READING
Email marketing is a terrific boost to many bottom lines, but if you don’t have anyone to send emails to, your ROI won’t increase. Now that we have gone over the benefits of email marketing, it’s time to discuss how contractors can go about collecting email addresses for their new and improved newsletter. CONTINUE READING
Email marketing is now a vital marketing and revenue channel for businesses across the globe. However, collecting emails, deciding on content, gathering beautiful images and tracking relevant metrics is all hard work. Like anything in life, the work you put in will be well worth the ROI you get in return.
To further convince you that email marketing is a necessary channel for all home improvement professionals, I have collected five profound benefits to email marketing. As you will soon see, email marketing will not only improve your ROI, but further advance your company into the next decade. CONTINUE READING
Effective advertisements yields a strong ROI. Therefore, the key to a successful marketing campaign is an ad that communicates, to your target market, the services you offer. Switching marketing tactics midway is not uncommon when trying to reach your target audience more effectively. Take different avenues when advertising; place your ads in various mediums. If your target market ranges in age, then know that an ad for a 20-year-old will not be as effective on a 50-year-old. Study your market. CONTINUE READING
We have spent the last month explaining how social media can help your business and what platforms you as a contractor should take advantage of. With both in the rearview mirror, it’s time to talk about the type of content, imagery, blogs and videos you should be sharing on social media.
The key to social media success is connecting with consumers. A homeowner needs to feel as if you are talking to them and only them with every single Facebook post, Pinterest image, tweet, video and blog post. Your target audience may be broad, but each message needs to feel individualized. CONTINUE READING
Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard from us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who recently hired a CraftJack contractor for their bathroom remodeling job. CONTINUE READING
So we’ve told you why it’s important to start a business blog and even given you key stats about them, but what happens after you join the blogging community? Is it getting harder to keep up with the competition?
If you answered yes to the above question, it’s simple; to keep your blog enticing, your content must be relevant and up-to-date. Remember, the conversational tone of a blog is what drives search engines. Because you started your blog to draw your customers even closer to your brand, focusing on the content should be a priority. Who knows, maybe you’ll even catch the eye of a new customer. CONTINUE READING
Pinterest is now firmly the 4th largest social media network in the United States, but it could be the most efficient and practical outlet to expand your business and promote your brand.
Of the four dominant social media networks (Facebook, Twitter and LinkedIn), Pinterest is by far the most visual. As I pointed out in Social Media 101 For Contractors, Pinterest is actually the only network that really highlights visual work.
Nonetheless, while your competitors are trying to get a handle of Twitter and LinkedIn, you should be taking advantage of the social network that will really move the needle for your company. If you don’t believe me, below are five reasons you need to be on Pinterest. CONTINUE READING
Believe it or not social media is not meant for all businesses, but it is the perfect ally for contractors like you.
Social media extends your voice. Social media extends the lifespan of that terrific bathroom remodel you completed last month. Social media connects you with current and potential clients. All in all, it can do wonders for your business. CONTINUE READING
Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand. CONTINUE READING