It’s always important to know your audience. Other than calling everyone in your area, the only way to find out how homeowners really feel about the industry is through a survey. Well, our friends at HomeAdvisor recently ran a survey, asking homeowners about the home improvement contracting industry. As you will see below, some of the results will not only shock you, but change the way you engage with your next referral. CONTINUE READING
Simplicity is the key to any business and lead generation is no different. As you recently read in What Lead Generation Is & What It Is Not, home improvement lead generation is different than other lead generation industries.
In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal! CONTINUE READING
If you are reading this blog, then you have, are currently or are interested in investing money in lead generation. Nonetheless, depending on your industry, lead generation can mean a world of a difference.
For example, lead generation in the agency arena generally translates to extra traffic to one’s website. Lead generation in the journalism world means obtaining a new source for a story. Lead generation in the home improvement world is, neither.
That is why I am going to explain all there is to know about lead generation in the home improvement arena. I will explain what it is, what it isn’t and a few lead generation best practices. CONTINUE READING
With one side of the lead generation formula covered last week (persistence), it’s time to move to an equally vital aspect of lead generation; speed to call.
As we have advocated for years, contractors should call their referrals as soon as they receive them. CraftJack sends you the referral as quickly as two minutes after the homeowner fills out our exclusive online forms. That means their home remodeling project is at the top of their mind when you receive the notifications.
Enough explaining. Time to get into the numbers. New CraftJack research reveals the best times to call a referral. Below, I will explain the research and by the time we are done, prove to you that all leads need to be called within the first 30 minutes. CONTINUE READING
I have said it before and I will say it again; persistence and speed are the two most vital factors in closing more referrals. I have gone over the broad numbers in Persistence & Speed: Keys To Winning New Jobs, but today, I want to do a deeper dive into persistence.
In this post, I will prove how vital persistence is in lead generation and why the tenacious contractors generally win the jobs everyone else so deeply desires. CONTINUE READING
CraftJack is pleased to announce multiple updates that will make your lead generation experience easier and more efficient. These updates are designed to make tracking your results as simple as possible. These enhanced tracking updates will ensure that you’re generating the greatest possible ROI. CONTINUE READING