10 Tips To Start A Contracting Blog; Part Two

Ways to Earn Money Through Blogging

I was recently having a conversation on Twitter with other home improvement professionals about attracting consumers online. To no surprise, the most common answer among contractors, designers, builders and other industry pros was updated and relevant content. In other words, BLOGGING.
CONTINUE READING

10 Tips To Start A Contracting Blog

Blogging Stats

The marketing world has drastically changed over the last few years. Not only are businesses encouraging their fans to push their products via word of mouth referrals, but many businesses are making a killing by publishing daily content, or blogs to their website and social media channels. After all, 81% of U.S. online consumers trust information and advice from blogs.
CONTINUE READING

Find More Jobs Through Word of Mouth Referrals

Find more jobs through word of mouth referrals

Despite great advances in digital and social media, consumers trust the recommendations of their friends and family over any other form of advertising. In terms we care about, that means referrals, or word of mouth marketing, from our past consumers have a much larger impact on our business than advertisements or sales lingo. Let me explain.
CONTINUE READING

Using Pinterest to Attract New Customers

Did you know that as of July 2013, Pinterest, the photo-sharing website for showcasing beautiful images, has over 70 million users? Despite its short lifespan, companies are already monetizing their profile pages and you as a general contractor can do the same.

Looking at at the ROI, the average amount per order that derives from Pinterest traffic is between $140 and $180. That outranks both Facebook and Twitter.
CONTINUE READING

Old $29 Lead Turns Into $40k Job

Click

I can confidently say that this isn’t even a rarity. I can recall the fist time I heard of something like this happening shortly after CraftJack first launched. I had signed up a contractor to receive small interior painting leads, as he was just getting started and his budget would not allow for him to afford larger service types. I helped him get acclimated to CraftJack with constant support and ongoing feedback to guide him through his first time purchasing leads. He was an independent contractor running a very small business, but with many years of prior work experience as a subcontractor and was now ready to launch his own company.
CONTINUE READING

10 Ways for Maximizing Slow Season Performance

Screen Shot 2013-10-01 at 11.38.05 AM

Thanksgiving is just around the corner, which means, for the home improvement industry, it’s the start of the slow season. This can be seen as both a hardship and a blessing. It mean fewer paid jobs coming in the pipeline, but it can also be a great opportunity to relax and enjoy a much needed vacation from a year of hard work. Down time is also the perfect chance to reflect on the past year’s success and also begin your planning of the next year. Here are 10 great ways to use your down time to make the most out of the slow season and help maximize performance for the coming year:
CONTINUE READING

5 Ways to Keep Sales Reps Motivated

Screen Shot 2013-09-18 at 11.44.00 AM

Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:
CONTINUE READING

Why Sympathy is the Best Policy in Sales

Phone

We’ve all encountered this situation in the past. Perhaps some more than others. You pick up the phone to call a homeowner, the phone rings and the person who answers is less than enthusiastic to hear why you are calling. It’s bizarre too, considering the homeowner had made the initial request to have contractors call them so that they may learn more details about a potential project they are considering. The reason for their lackluster response is typically due to  one of several reasons: the number of phone calls they have previously received, the number of pending estimates set-up, or they no longer need service.  The big question is, what is your next move?
CONTINUE READING

5 Tips To A Better Voicemail Greeting

Screen Shot 2013-06-19 at 1.59.13 PM

Recently, we wrote an article about service providers with terrible voicemail greetings and how it may be scaring off customers. It’s only fair for us to now provide some suggestions on how one might rebound by creating a more successful greeting. After all, this may be the first impression a potential customer has of your business. Demand the absolute best of yourself and your company. Here are 5 tips that might help you create a better voicemail greeting:
CONTINUE READING

Is Your Voicemail Message Scaring Off Customers?

Screen Shot 2013-06-04 at 11.24.39 AM
A few weeks ago my colleagues and I had an interesting revelation while discussing several common obstacles some contractors face when purchasing leads. Occasionally, one might feel let down by a lead they received, called, but never heard back from. For the sake of this example, lets assume the lead was called within a reasonable amount of time (see here for past article on this topic) but no one answered the phone prompting the contractor to leave a message. Perhaps they called back a few more times with the same results. It’s an unfortunate reality of lead generation and should be factored into calculating one’s return on investment (ROI) when determine the success of the program for each individual. But I digress.
CONTINUE READING