La Gestión de Reputación es el esfuerzo para influir en el “cómo” y “que” es lo que las personas piensan sobre una empresa o contratista cuando es visto en línea. Dicho de otra manera, el carácter es quién es usted, y la reputación es quien otras personas piensan que es, y hoy en día la reputación se basa principalmente en lo que sistemas de inteligencia artificial, tales como Google y otros, muestran sobre usted en lugar de la experiencia personal de primera mano.

Throughout the United States, millions of people have spent more time in their homes in 2020 than ever before. As a result, they’re tired of looking at the same decor, fixtures, and finishes. Demand for refurbishment and remodeling is up, so you need to make sure you’re prepared for a busy period ahead.

The unusual events of the last year have caused trends to move even faster than before, and with new construction businesses opening all the time, you need to be ahead of the game to stand out. Read on to find out about the hottest residential contractor and remodeler trends for 2021.

As many of you know, long hours are part of the job. When it comes to windows, 15-hour days are nothing new. Nevertheless, when John Lacognata got into the windows, doors and siding business 10 years ago, he knew what he was getting into.

Now serving a majority of Northern Illinois, John and his company, Universal Windows Direct of Chicago, have expanded their services and met the growing demand. See how he did it in this month’s contractor’s spotlight.

Being in the home improvement arena, we have a chance to work with many terrific contractors across the country and now, we want to showcase a few of the men and women building and transforming dream homes.

Paul Peterson has been in the home improvement industry for 25 years. While his company, Paul Peterson LLC, mainly focuses on roofing in Western Washington and Canada, they do offer other services ranging from flooring, decking, painting and more. He shared with us his success stories and what he’s learned over the years.

Responding to Google reviews is vital to connecting with your clients. It’s an important part of managing Google reviews because it provides clients with feedback and shows continued interest in the services you provided. Learning how to respond to Google reviews increases the chance that a prospective client will purchase your services and encourages continued use of your products.

CraftJack can help you manage your Google reviews and online business profile. Get started today.

La jardinería invernal es una gran parte de las proyecciones anuales de negocios de muchas empresas de jardinería, pero por cada compañía de jardinería que se mantiene ocupada durante los meses de invierno, hay muchas que tienen muy poco trabajo. Esto no tiene por qué ser así. Este invierno es el momento justo para preparar un jardín para que llegue a su máximo potencial durante la primavera y el verano. Al adaptar tus servicios de cuidado de jardines al clima invernal, puedes mantener las puertas de tu negocio abiertas durante todo el año. De la misma manera, el mantenimiento de una buena lista de clientes potenciales te mantendrá trabajando aun cuando el suelo se encuentre cubierto de hielo y nieve. En CraftJack sabemos cómo ayudarte a mantenerte ocupado durante el invierno. Contáctanos hoy mismo para averiguar cómo.   

More and more people today use the internet to find the services they need. Having a Google Business profile is critical for your business because it allows your site to show up in relevant searches. Your business profile is a landing page for your prospective clients. It shows them your services, reviews, contact info, and a link right to your main website so they can find exactly what they need. CraftJack can help you build your online reputation and increase traffic to your site. Get started today.

Home-building estimates are tricky. Project too low and your funding could run out halfway through the job. Go too high and you might not get the project in the first place. To give your client a good idea of total cost, you need to account for every part of the project — from plot price to roof truss.

Looking for better construction leads in your area? Create a CraftJack account to receive real-time leads near you.

Una de las mejores cosas que nos puede suceder en la vida es tener la oportunidad de trabajar en una profesión que disfrutamos. Sin embargo, el convertir esa profesión en un negocio rentable que pueda mantenerte a ti, a tu familia y a tus empleados es algo completamente distinto. Si deseas iniciar tu propio negocio de techado, los siguientes consejos son exactamente lo que necesitas.

Uno de los puntos más importantes para iniciar un negocio de techado es una buena lista de clients potenciales. En CraftJack hacemos el trabajo por ti. Contactanos hoy y averigua como te podemos ayudar.

When individuals needed contractors, they used to flip through the Yellow Pages to find a local business or asked their neighbors and friends for recommendations. Today, they simply plug the services they need into Google and look for a local listing. If your business doesn’t have an online presence, you may miss new and vital connections with your clients. CraftJack can help your business flourish with an online reputation management tool. Get started today.