Whether you’re building a bookshelf, attempting a DIY dishwasher repair, or embarking on a large landscaping project, any housework is hard work. Many things require home service professionals, but for those that don’t, you’re sure to invest significant time and energy. 

According to the most recent Bureau of Labor Statistics data, the average American spends 1.5 hours per day—when averaged over the course of a year—cleaning, maintaining, repairing and decorating their home.

Marketing your small home service business is important when trying to get leads and traffic. Because most people turn to Google and other websites to find home service providers, it’s important that your marketing strategies are outstanding, especially online ones. Marketing your small business also doesn’t have to cost you a lot of money, in fact, marketing online is extremely affordable.

The goal of an effective marketing strategy is to connect your business’s value to how the customer can benefit from it. In terms of home service small businesses, it’s crucial to ask yourself, what is the demographic I am going after? How can I show that my service is valuable to them? Practicing online marketing strategies is a simple way to answer these questions while also bringing in customers.

The number one must-have and do for your contractor business to thrive is to make sure that your contact information is accurate, consistent, and prominent; it’s all part of search engine optimization that everyone is always talking about. It’s imperative that your name, address, and phone number, or NAP, are exactly the same in spelling and format every place it appears on the web; from Bing, Google Maps, Yahoo, and near me searches to contractor review sites and your website.

Are you looking for more leads in your area? Sign up with CraftJack today to start connecting with interested homeowners near you!

It’s important to know where you can go to connect with homeowners looking for your services. This can be done in many ways. In our last video, we talked about what a lead really is but when does a lead turn into a job?

However, a common misconception is that a lead is a guaranteed job. A lead is a job opportunity. Back again is our CraftJack team member, Jill, and her tips on how you can turn a lead into a job.

Are you ready to start finding more leads in your area? Sign up with CraftJack today.

Any business needs to have great customer service, but home contractors have the unique experience of providing it in the client’s home. This one-on-one experience needs to be perfect in order to ensure repeat business and referrals.

A good experience is one of the only differentiators you have apart from your level of expertise. With that in mind, here’s what you need to do to become a home contractor of choice in your area. Here are eight ways home contractors can differentiate their business with customer service.

If you’ve ever wondered what exactly a lead is, you’re not alone. Simply put, a lead is a job oppourtunity. But, it also can do so much more for your business.

In the video below, watch as we fill you in on what a lead is and how you can utilize them to grow your business.

Are you looking for more leads in your area? Sign up with CraftJack today!

Once you receive a lead, you’ll want to follow up with them quickly! Watch How To Contact A Lead for more information.

You have likely heard the acronym SEO, and maybe you have even read about search engine optimization, but still, its meaning and relevance elude you. Don’t feel bad; by definition, it seems rather simple but understanding the intricacies and implementation are much more complex and ever-changing which is likely what you have found out.

In today’s dominant online landscape, SEO for contractors is as important as a contractor’s ability to do their trade well; so, fortunately, there are a lot of resources and SEO tips at CraftJack to help you wade in the SEO waters.

It’s almost impossible to get through life as a contractor without someone being dissatisfied with some aspect of service at one point or another. Even the best and most successful professionals get negative reviews every once in a while. But when you’re in this industry, your reputation depends on reviews.

The internet is your friend and can make generating new business a whole lot easier, but if you’re not careful, it can quickly turn into a foe. This is why it’s so important for contractors to understand why online reputation management matters and how to successfully engage with others online.

Here at CraftJack, we’re proud to offer no monthly subscription or signup fees. But, we encounter a lot of questions around our budget and billing cycle.

CraftJack’s account manager Amy is ready to help with answers to your questions about billing. See the video below for more.

Looking for a lead generation service that offers no subscription fees? Sign up for CraftJack today!

If you have more questions, please contact your account manager who can help with billing and more.

From getting the job done right to generating more construction leads, successful contractors must know how to manage their business effectively. Marketing is a key element in getting your name out there and finding more work; however, it can often seem overwhelming if you’re just starting out.

Here at CraftJack we want to help. As a new year approaches, it’s time to start your marketing strategy. There’s no better time to get started.

CraftJack makes lead generation easy by sending you leads from homeowners in your area that are looking to hire for their home improvement projects. Sign up with CraftJack today.