Video: Behind The Scenes

Video_MakeVideos

If you’ve been considering making videos for your business, it’s the perfect time to do so. Now more than ever there are simple tools you can use to help produce videos that can improve your portfolio and impress potential customers.

At CraftJack, we make all our videos ourselves. We utilize equipment that is accessible for almost any budget with two key factors in mind: audio and lighting. You can do it too. Noah is here to give you a behind the scenes look at how we make videos and advice on what you can use. CONTINUE READING

The CraftJack Way: Qualified Leads Generated In Real Time

Qualified Leads Generated In Real Time

While leads can come from an array of sources, not all of them are going to be worth your time. While getting in contact with the homeowner as soon as possible is important, you need to be able to reach them while their project is fresh on their mind.

At CraftJack, we want to set you up for success. That’s why we send qualified leads generated in real time. For our pros, this is a huge benefit to the growth of their business. Read on for more benefits of CraftJack’s real-time leads. CONTINUE READING

5 Business Tips For Plumbing Contractors

Set of plumbing and tools on the table

From small businesses to larger companies, there are similar themes that can help you be successful. Plumbing businesses are no exception. There are many business tips that are applicable and can help your plumbing business grow.

Business owners must wear many hats to be successful. One minute, you may have to find a solution to a plumbing problem and the next, you might have to be a salesperson to win the next job. Running a plumbing business can be a challenge, but here are a few tips that can help. CONTINUE READING

Video: What Are Reviews Good For?

What Are Reviews Good For_Video

If you’re a contractor looking for more leads, you should be using every possible opportunity. One of the easiest, but often overlooked sources of lead generation is your current customers. Some contractors may be too nervous to ask, but often, a happy homeowner is more than willing to leave a review.

Word of mouth works and reviews help prospective customers decide if you’re the right pro for their project. In a recent BrightLocal survey, 74% of respondents said positive reviews helps them trust a business more. In the video below, Noah explains why reviews matter in lead generation. CONTINUE READING

The Art Of The Follow-Up Call

The Art OF The Follow UP Call

A large part of your focus is finding leads that are ready to hire you for their home improvement project. However, only part of the job is finding them. To be successful, you must prove to the customer that you’re the best fit for the job.

Persistence can be one of the keys to win the job, starting with the follow-up call. A step that’s often forgotten by some pros could be the most crucial in landing their next job. See a few follow-up call tips that can help! CONTINUE READING

Painting Industry Trends

Painting Pro Trends

Homeowners are aware that one of the easiest ways to change the look of a room or feature is by changing the color. For some, it’s keeping up with the hottest styles. For others, it’s about freshening up an old look.

Painting industry trends show that most homeowners are eager to hire for their next paint project, for both interior and exterior projects. For painting pros, not only will understanding the latest trends within in the industry help your business, but understanding what customers want will help you win the job. See what painting industry trends you should be paying attention to. CONTINUE READING

Video: Remarketing To Past Leads

Remarketing

If you’re trying to generate more leads, one tactic you can take is remarketing to previous leads or customers. This can be done in a variety of creative ways such as email promotions or simply reaching back out to see if they need your services again.  CONTINUE READING

Trade Shows For Roofing Pros

Trade Shows For Roofing Pros

Connecting and growing in any field is important. Although, often it’s up to you to find ways to make that happen. The good news for roofing pros is that there are many ways to find out the latest with your industry, starting with trade shows.

Roofing trade shows are a great way to meet other pros and learn more about the industry. They can be wonderful events that can give you new ideas for your business. Roofing trade shows happen in many locations throughout the country. Read on to see if one is happening near you! CONTINUE READING

How To Find Local Home Improvement Leads For Your Business

Find Local Leads

Finding the right leads is what makes a difference in your business’s success. A good lead will be ready to start their project and is in your area. All leads should be evaluated as each presents a different opportunity.

While this might seem like a challenge for some pros, it is possible to find leads and win more jobs in your area. Sometimes, it just takes a bit of creativity to find the right ones. See a few tips to find local home improvement leads for your business. CONTINUE READING

Video: The Incredible Potential Of Waste

Video_RepurposeYourWaste

Whatever jobs site you’re on, there’s likely to be some sort of waste. Most just toss the leftovers, but what if you could repurpose the waste for something better?

But let’s not just think about physical waste in your business. Are there other areas of your business you can repurpose for better opportunities? In the video below, Noah shares a few examples of how some businesses are repurposing their waste and explains how you can do the same. CONTINUE READING