I know I’ve had prior posts all about calling leads asap and the importance of having a standard follow-up schedule in place, but I think it bears repeating. Calling a lead minutes after receiving the notification, even if you are in the field, gives you the absolute best opportunity to speak with that homeowner while hoping to be the first to call. The contractor who establishes contact first has a real head start on building a relationship with the homeowner while reserving the opportunity to make the first impression.
I think I can really drive it home with an example; a scenario:
Say someone left you a message indicating they wanted to give you $2,000.00. Would you just call them back once and forget about it, hoping they will return your call? Chances are you would call them immediately upon hearing the news and then again several times later in hopes of reaching them to collect that money. The same applies here. Calling immediately is the #1 way to see positive results from your leads. Having a strong follow-up process is also key and takes second place in the overall ROI bonanza.
So, how many times do you call a lead before giving up? Comment below…
(Flickr photo by Willy D)