Winning new business, customer retention and staying ahead of the competition are important benchmarks for any business. It’s not magic. Reaching these goals takes dedication, hard work and a deep understanding of current business and industry trends.
Information is power and becoming an expert in your trade will increase your credibility and help you gain more referrals. Below, you’ll find five books that we think every contractor should read.
1. Duct Tape Marketing by John Jantsch
Residential service contracting is all about marketing yourself and your small business to your customers and community. If there was ever a marketing book made just for contractors, this is it. Duct Tape Marketing by John Jantsch is said to be the roadmap for small business marketing and growing your business. Besides just purchasing the book from Amazon, you can get expert advice and tips through his blog and from his podcasts.
2. The Little Red Book Of Selling by Jeffrey Gitomer
This is a great book for all contractors because you’re in the business of selling a service. The best part is that it’s written so you can pick it up and put it down whenever you want, without having to go through the entire book all at once. Read a few tips every couple of days and quickly become better equipped to sell. Carry it with you so that when you have a little downtime, you can gather some new nuggets of information on the go. If you’re interested in purchasing this book, you can find it on Amazon.
3. Influence by Robert Cialdini
Robert Cialdini has two books that are worth checking out. First up is his book called, Influence: Science and Practice where Cialdini explains why people say yes based on empirical research and data. The information will help you be a better marketer, salesperson and better business leader. If you’re interested in purchasing this book, you can find it on Amazon.
Cialdini’s most recent book is called, The Psychology of Persuasion where you’ll learn the six universal principles of persuasion and influence. You’ll also acquire knowledge about the process so you can recognize when someone else is using these skills on you. If you’re interested in purchasing this book, you can find it on Amazon.
4. Freedom From Fear by Mark Matteson
This is one of Mark’s first books, and boy is it popular! It may be a short story and an easy read, but it’s packed with valuable life lessons. When you’re finished with this book, you’ll feel more motivated and inspired. I’m sure you’ve heard it before, but having a good attitude is an important part of your journey to success and happiness. Not only will you be a better contractor after reading this book and applying the teachings in your life and business, you’ll also be a better person. If you’re interested in purchasing this book, you can find it on Amazon
5. The Zen Of Social Media Marketing: An Easier Way To Build Credibility, Generate Buzz, And Increase Revenue by Shama Kabani
Social media marketing is still new to a lot of people and it isn’t always easy to navigate. This is an updated guide with all you need to know about connecting and engaging with your customers online. You’ll also learn ways to turn those online conversations into new business opportunities. If you’re interested in purchasing this book, you can find it on Amazon.
Personal development and trend awareness are crucial elements of sales, marketing and business. Take every chance you get to brush up on your skills and prove to your customers and competition that you have what it takes to succeed.