Roofing projects are some of the most profitable jobs in the construction industry, leaving contractors with 20% to 40% in gross profit for each project completed. If you’d like to do more roofing jobs but don’t have a good system for collecting and managing leads, there are a few simple things you can do to land more clients. Read on to find out how to get more roofing jobs in Miami, Jacksonville, and other parts of Florida.
CraftJack can help you find more roofing jobs near you. Sign up today.
1. Google My Business Profile
Roofing is a highly localized business, so it’s important to have a presence on Google My Business and other review sites. When Florida residents in need of roof repairs or roof replacements search those sites, they’ll be able to read customer reviews and learn more about your services.
Google My Business is one of the best sources of free roofing leads because it’s completely free to use. It also lets you engage in local search engine optimization, which helps people in your area find your business. Additionally, Google My Business gives you a venue for responding to reviews, which helps demonstrate excellent customer service and may persuade other Google users to call you for an estimate.
Once you set up your profile, make sure you choose a relevant category and add the location of your roofing business. Google asks for a lot of information, which can seem overwhelming, but don’t leave anything blank. The more information you provide, the easier it is for Google to determine when your business is relevant to someone’s search query. Adding your work hours, contact information, and other details also shows users you run a legitimate business, especially if you include your contractor license number.
2. Website Updates And Roofing Jobs
If you don’t have a website, get one immediately. Unlike brochures and direct mail pieces, a website lasts for as long as you maintain it, making it one of the best marketing tools available to roofers. Once you have a website, make sure you update it regularly. An easy way to do this is to post photos of recent roofing jobs with a short description of each project. You can also get roofing jobs by maintaining a blog with tips for roof maintenance and information on what to do after a storm or natural disaster.
For best results, make sure your website is set up in a way that makes it easy to collect information from visitors. Place calls to action on each page to ask prospective customers to request a roofing estimate or contact you for more information on the services you provide. Once a customer provides contact information, you can follow up with a phone call or personalized email to show you care about their needs.
3. Referral Program
Asking for referrals is one of the best ways to get roofing jobs in Florida, as a referral from a trusted friend carries a lot more weight than an advertisement or a post on a stranger’s social media account. To increase the number of referrals you receive, do an excellent job on every project. Keep the work site clean, treat the customer with respect, and make it a priority to deliver excellent customer service. In many cases, doing a great job is enough to generate referrals from satisfied customers.
If you aren’t getting as many referrals as you’d like, consider starting a referral program. This type of program typically offers customers some type of incentive for referring their friends to a particular roofing company. You don’t have to spend a lot of money to start a referral program. Although some roofers give their customers gift cards for high-value referrals, offering a free roof inspection or a discount on a future service may be enough to persuade happy customers to vouch for you with their friends.
4. Local Landing Pages
Another great way to get Florida roofing jobs is to make sure your website has plenty of local landing pages. These pages are designed to attract customers based on their location, so they use hyperlocal keywords like “South Florida roofing” and “roofing Central Florida.” The content of each page should be specific to its location. For example, if you have a landing page targeting the keyword “Miami roofing services,” the content might focus on the importance of getting a roof inspection after a hurricane or how homeowners can prevent salt from the ocean from damaging their roofing materials.
5. Social Media
One of the most inexpensive ways to find roofing jobs is to establish a strong social media presence. You may think of Facebook and Instagram as websites for personal use, but the truth is that businesses all over the world are using these sites to generate millions of dollars per year in revenue. Facebook is a great place to share content from your website, and Instagram is ideal for sharing photos of your completed roofing jobs. You can also use social media to answer roofing questions and share your expertise with others. Just remember to be professional during every interaction, as how you behave on social media reflects on your ability to deliver excellent service to your customers.
Successful Marketing Efforts
Opening your favorite search engine and typing “roofing jobs near me” isn’t a good way to get more roofing jobs. You must maintain a strong online presence, ask previous customers for referrals, and keep the principles of local search engine optimization in mind when marketing your services. If you don’t have time to implement these tips or aren’t sure how to generate leads on your own, contact a lead generation service like CraftJack for help.