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Do you need more customers? Are you looking to grow your business? Do you ever wonder why you aren’t winning more jobs? These are all important questions that need to be addressed if you’re going to run a successful business.
Working as a contractor and running your own business are no easy tasks. It takes hard work, long hours and extreme dedication. If there’s one area of your business you should be paying attention to, it’s your qualifications and licensing requirements. See the value of being a licensed, bonded and insured contractor and why all practicing service professionals should take this matter seriously if you want to grow your business. CONTINUE READING
The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.
The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING
It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.
Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING
Construction is slowly becoming a greener and more sustainable industry due to advances in technology and the adoption of more eco-friendly building practices. All buildings and homes have an impact on their surrounding environment, so it’s important to keep moving in a direction that keeps damage, pollution, and waste to a minimum.
Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making an impact on homes and businesses around the globe.
Winter means hibernation and being cooped up in the house. The winter season is when homeowners take advantage of barely going outside to get extensive in-door home improvement projects done. These can include painting, remodeling and drywall. During the winter months, people are going to be searching the web more and going out less. This is the perfect opportunity to step up your digital game. If you don’t have social media accounts, this is a great time to set some up. Start with Facebook and try to engage with your current and potential customers. This is a quick, easy way to create engagement among your company’s fans.
What is the first thing you think of when you hear the word spring? We think of spring cleaning! This is a great foundation to build your marketing tactics on. How can you do this? Try sending out a reminder email to your customers with tips and tricks for their spring cleaning needs. Other tactics can include:
- Direct Mail: This may be the easiest way to directly reach your customers aside from digital. Send out a personal reminder for your customers to start spring cleaning. It’s not only reminding them of the urgency of spring cleaning, but you get your name out there as well.
- Brochures: Almost every company out there designs a brochure or some sort of print ad to get the word out about their company. Instead of overwhelming potential customers with endless information, feature a quick spring cleaning checklist! Not only will they be more engaged, but they will immediately think of your company to help them out.
For a lot of home improvement companies, summer is the prime time for advertising. After a cold brutal winter, people are dying to get outside and fix up the exterior of their house and yard. Take advantage of this! This is the prime season if you’re a landscaping or pool company. Landscape Ontario knows what they’re doing when it comes to reaching their audience. They have a blog series on their website targeting different aspects of landscaping based on a variety of needs. For example, gardening tips and lawn care.
The leaves are falling and the temperatures are dropping. This is the prime time people want to get their last minute home improvement projects done before they’re cooped up for the winter. Take advantage of this. Leaf Filter did a great job marketing to their customers during the fall time frame by designing a “Fall Home Maintenance Check List.” They implemented this tactic visually by designing the infographic below.
I hope you take these tips into consideration when planning your marketing strategies over the next year. Remember, you job is never done. Think about what’s relevant to the different seasons and relay that information to your customers. You’ll be a pro, and hopefully a CraftJack pro, in no time!
While there is no way to guarantee payment on the projects you work on, it’s essential to pay attention to details that can help make this process easier and/or faster. Keeping accurate records and documentation in regards to what is expected of your company is vital. Get your clients to sign off on every step, especially that of changed orders. Make it clear that additional work not specified on the signed contract might cost more money.
Unfortunately, getting a customer to pay you is no easy feat. However, completing these six steps when you don’t receive payment can help in reducing the stress factor of it all.