Author Archives: admin

The Value Of Being A Licensed, Bonded & Insured Contractor

Insured Contractor

Do you need more customers? Are you looking to grow your business? Do you ever wonder why you aren’t winning more jobs? These are all important questions that need to be addressed if you’re going to run a successful business.

Working as a contractor and running your own business are no easy tasks. It takes hard work, long hours and extreme dedication. If there’s one area of your business you should be paying attention to, it’s your qualifications and licensing requirements. See the value of being a licensed, bonded and insured contractor and why all practicing service professionals should take this matter seriously if you want to grow your business. CONTINUE READING

Tips For Creating A Better Construction Project Portfolio

Construction Portfolio

A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.

Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today. CONTINUE READING

The Power Of Customer Reviews For Small Businesses

Customer Reviews

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them. CONTINUE READING

5 Construction Email Newsletters You’ll Want to Read

Email Newsletters

Looking to become more in-tune with the happenings of the construction industry? Email newsletters are great because they’re filled with relevant content topics and are delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. Don’t know where to start? Here are five construction email newsletters that you should consider subscribing to. CONTINUE READING

The Importance Of Customer Retention

Customer Retention

It’s nice to find new customers who are interested in your product. It makes you feel like you’re doing something right. While gaining new customers is exciting, it doesn’t compare to how good it feels turning customers into loyal buyers.

Customer retention is one area of sales that doesn’t always get the attention it deserves. I would argue that some business owners don’t fully recognize the importance of customer retention and how it impacts the bottom line. See why focusing on customer retention is key to your company’s stability and success. CONTINUE READING

4 Ways Green Construction Is Saving the Planet

Green Construction

Construction is slowly becoming a greener and more sustainable industry due to advances in technology and the adoption of more eco-friendly building practices. All buildings and homes have an impact on their surrounding environment, so it’s important to keep moving in a direction that keeps damage, pollution, and waste to a minimum.

Creating awareness for environmentally-friendly processes is half the battle toward cleaning up and saving our planet. The more service professionals who support green construction, the better chance it’ll have at becoming an industry best practice. Fortunately, there are four ways green construction is already making an impact on homes and businesses around the globe.

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How To Market Your Business For Different Seasons

How To Market Your Small Business For The Different Seasons
Good marketing takes strategic thinking and truly getting to know your audience in order to execute a successful marketing campaign. Marketing tactics can vary from season to season. There are different strategies you can use each season to help increase your marketing efforts.

Winter
Winter

Winter means hibernation and being cooped up in the house. The winter season is when homeowners take advantage of barely going outside to get extensive in-door home improvement projects done. These can include painting, remodeling and drywall. During the winter months, people are going to be searching the web more and going out less. This is the perfect opportunity to step up your digital game. If you don’t have social media accounts, this is a great time to set some up. Start with Facebook and try to engage with your current and potential customers. This is a quick, easy way to create engagement among your company’s fans.

Spring
Spring

What is the first thing you think of when you hear the word spring? We think of spring cleaning! This is a great foundation to build your marketing tactics on. How can you do this? Try sending out a reminder email to your customers with tips and tricks for their spring cleaning needs. Other tactics can include:

  • Direct Mail: This may be the easiest way to directly reach your customers aside from digital. Send out a personal reminder for your customers to start spring cleaning. It’s not only reminding them of the urgency of spring cleaning, but you get your name out there as well.
  • Brochures: Almost every company out there designs a brochure or some sort of print ad to get the word out about their company. Instead of overwhelming potential customers with endless information, feature a quick spring cleaning checklist! Not only will they be more engaged, but they will immediately think of your company to help them out.

Summer
Summer

For a lot of home improvement companies, summer is the prime time for advertising. After a cold brutal winter, people are dying to get outside and fix up the exterior of their house and yard. Take advantage of this! This is the prime season if you’re a landscaping or pool company. Landscape Ontario knows what they’re doing when it comes to reaching their audience. They have a blog series on their website targeting different aspects of landscaping based on a variety of needs. For example, gardening tips and lawn care.

Fall
Fall

The leaves are falling and the temperatures are dropping. This is the prime time people want to get their last minute home improvement projects done before they’re cooped up for the winter. Take advantage of this. Leaf Filter did a great job marketing to their customers during the fall time frame by designing a “Fall Home Maintenance Check List.” They implemented this tactic visually by designing the infographic below.

Conclusion

I hope you take these tips into consideration when planning your marketing strategies over the next year. Remember, you job is never done. Think about what’s relevant to the different seasons and relay that information to your customers. You’ll be a pro, and hopefully a CraftJack pro, in no time!

How To Differentiate Yourself From The Competition

Different

As a business owner, it’s easy to get caught up in what the other guys are doing. While it’s smart to know what the competition is up to, it’s also important you don’t spend all of your time trying to keep up and as a consequence, lose yourself in the shuffle.

There’s something special about a business that’s able to harness the power of being different. Many customers’ value companies who aren’t afraid to stand apart from the crowd. They appreciate firms who deliver products and services that are made just for them. Businesses thrive when they stay true to themselves and clearly communicate a unique story and vision. As Dr. Seuss once said, “Today you are You, that is truer than true. There is no one alive who is Youer than You.” CONTINUE READING

7 Tips To Remember When Trying To Make Business Connections

Making Connections

Many professionals often dread networking events. However, making connections and having a successful business can sometimes be one in the same. Here’s the thing, to truly perfect the art of networking and making connections, you have to practice everyday. Whether that’s talking to coworkers for a few minutes or working on your elevator pitch, be sure to find the best way to market your qualities. The key to a great business connection is sharing what you do and the goals of your company and listening to what your connection does. From there, you can figure out how both your similarities can benefit each party. Try to attend as many networking events to get a ton of practice.
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6 Steps To Take When You Don’t Receive Payment

Receive Payment

While there is no way to guarantee payment on the projects you work on, it’s essential to pay attention to details that can help make this process easier and/or faster. Keeping accurate records and documentation in regards to what is expected of your company is vital. Get your clients to sign off on every step, especially that of changed orders. Make it clear that additional work not specified on the signed contract might cost more money.

Unfortunately, getting a customer to pay you is no easy feat. However, completing these six steps when you don’t receive payment can help in reducing the stress factor of it all.
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