Author Archives: Jaclyn Crawford

Online Reputation Management For Contractors

It’s almost impossible to get through life as a contractor without someone being dissatisfied with some aspect of service at one point or another. Even the best and most successful professionals get negative reviews every once in a while. But when you’re in this industry, your reputation depends on reviews.

The internet is your friend and can make generating new business a whole lot easier, but if you’re not careful, it can quickly turn into a foe. This is why it’s so important for contractors to understand why online reputation management matters and how to successfully engage with others online.

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Video: How Does The Budget & Billing Cycle Work

Here at CraftJack, we’re proud to offer no monthly subscription or signup fees. But, we encounter a lot of questions around our budget and billing cycle.

CraftJack’s account manager Amy is ready to help with answers to your questions about billing. See the video below for more.

Looking for a lead generation service that offers no subscription fees? Sign up for CraftJack today!

If you have more questions, please contact your account manager who can help with billing and more.

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Your Marketing Strategy: Intro

From getting the job done right to generating more construction leads, successful contractors must know how to manage their business effectively. Marketing is a key element in getting your name out there and finding more work; however, it can often seem overwhelming if you’re just starting out.

Here at CraftJack we want to help. As a new year approaches, it’s time to start your marketing strategy. There’s no better time to get started.

CraftJack makes lead generation easy by sending you leads from homeowners in your area that are looking to hire for their home improvement projects. Sign up with CraftJack today.

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How Contractors Find Jobs to Bid & Win

Home improvement lead generation is only half the battle when you own a construction business. You can have all the contacts in the world, but if you’re unable to turn those into paying customers, they don’t do your business much good. Earning customers isn’t always easy, which is why CraftJack is here to give the best tips and tricks to bid and win construction and home remodeling jobs!

Are you ready to find more job opportunities in your area? Sign up with CraftJack today and start receiving leads from homeowners near you.

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Video: How To Contact A Lead

Once you find a homeowner who needs your service, the most important step you can take is reaching out and contacting them. If you’re a CraftJack pro, you’ll get a text, call or app notification with the contact information. So once you have this, what’s next?

CraftJack account manager Amy is here to help you with a few best practice tips on how you can contact a lead and win the job.

Are you looking for more leads in your area? Sign up with CraftJack today and connect with homeowners in your area.

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Video: What Is CraftJack?

If you’ve been a CraftJack pro for a while, or if you’re new, you may be wondering how CraftJack can help your business and what are all the benefits we offer.

In this new video series, our dedicated account managers are here to help. In the video below, you can learn more about lead generation and what makes us different.

Are you a pro looking for more leads in your area? Sign up with CraftJack today to start receiving leads from homeowners near you.

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What Is Contractor Lead Generation?

“Lead generation” is a term that can be used in any industry. According to the Oxford Dictionary, lead generation is “the action or process of identifying and cultivating potential customers for a business’s products or services.” Though it’s a term used across many industries, each profession treats it differently.

For contractors, lead generation is the process of finding more job opportunities in your area through referrals, digital ads or a service like CraftJack. In this new series, we’ll share our top tips and tricks to help you understand more about lead generation and how it’s critical to your business.

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Top Exterior House Color Schemes

If you’re considering selling your home or are ready to improve your curb appeal, there’s plenty you can do to make your home beautiful. A major change could be changing the color of your home.

However, it’s not a decision you’ll want to make lightly. An exterior paint job is an investment that can change the entire look of your home for good. Choosing the right colors can sometimes be the most difficult part of any paint project. To help, here are a few suggestions on the best exterior house colors.

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Leads Deconstructed: Lead Generation Myths Vs. Facts

If you’ve been in the industry for a few years, you may have heard a few things about lead generation. It’s time to clear up the mystery of what’s the truth and what’s a lie behind lead generation.

Here are some of the common thoughts we here about lead generation here at CraftJack and the truth behind them. By better understanding what leads are, you can benefit your business.

If you’re a contractor looking for more leads in your area, you’ve come to the right place. CraftJack is helping contractors nationwide connect with homeowners who are searching for pros like you. Sign up with CraftJack today and start finding more opportunities near you.

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Leads Deconstructed: Getting To Yes

So you’ve evaluated the project and created the estimate for the homeowner. Next is the follow-up. The goal here is to have one last pitch ready to close the sale. However, often times, contractors may receive pushback on specific aspects of the project. It’s you’re job to work with them to help them overcome their fears and objections.

Homeowner concerns come in all different forms; sometimes it’s about timing and other times it may be about cost. Here are a few ways you can respond to common homeowner objections.

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