Author Archives: JoAnn Dunker

What Is Scope Creep & How To Manage It

Almost every contractor encounters scope creep at some point in their career. In fact, many professionals experience it without ever realizing it. So, what is scope creep? It’s the continual, unplanned-for expansion of boundaries, schedules, and deliverables that often happens over the course of a project. In this article, you’ll learn how to recognize the signs of scope creep and effectively communicate with homeowners so you can mitigate its impact on your business and ensure customer satisfaction.

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How to Protect Your Online Reputation

Your company’s online reputation is incredibly important, because around 93% of potential customers will check reviews before they decide to work with a contractor. Showing people who search for services in your area that you’re a reputable company that stands behind its work can help you branch out to new customers. Check out the Reputation Manager service from CraftJack if you’re interested in protecting your online presence without taking time away from running your business. CONTINUE READING

A Contractor’s Guide to Online Marketing Terms

As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.

Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.

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What To Include In Your Snow Removal Estimates

When winter comes roaring in, snow removal contractors are in demand, and the competition for both residential and commercial snow removal work heats up. Clearing driveways, parking areas, and sidewalks is crucial for issues of both mobility and liability to homeowners and business owners alike, and for those without the right equipment or the time to spend doing the job thoroughly, it can be back-breaking and frustrating labor that’s well worth bringing in the professionals for.

That said, it’s only natural for customers to want an estimate before they choose a service. Any informed consumer will want a clear understanding of how they’re being charged and what the provided service will actually cover. This is a guide on what to include in your snow removal estimate.

CraftJack can help you find snow removal leads in your area. Sign up with Craftjack today and connect with homeowners and business owners near you.

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A Year in Review: 2020 Industry Trends

Throughout the United States, millions of people have spent more time in their homes in 2020 than ever before. As a result, they’re tired of looking at the same decor, fixtures, and finishes. Demand for refurbishment and remodeling is up, so you need to make sure you’re prepared for a busy period ahead.

The unusual events of the last year have caused trends to move even faster than before, and with new construction businesses opening all the time, you need to be ahead of the game to stand out. Read on to find out about the hottest residential contractor and remodeler trends for 2021.

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How Online Reputation Management Works

How Online Reputation Management Works

Online reputation management means more than just looking at star ratings on Yelp or reviews on Angie’s List. If you’re a modern contractor, managing your online reputation can be an important way to promote your business and protect its image so you can draw in more clients and increase your revenue. Here’s what you need to understand about this important strategy for maintaining an effective internet presence.

The CraftJack Reputation Manager helps your business manage its online reputation by reducing negative reviews, improving local search rankings, and increasing customer loyalty. Explore the CraftJack Reputation Manager’s innovative features to learn how we can help your business take the next step toward success. CONTINUE READING

How Landscaping Companies Can Prepare For Winter

Landscaping is a hands-on job. You tend outdoor spaces in spring, summer, and fall, offer garden design services to a range of residential and commercial clients, and trim hedges and keep weeds in check all over town. Between butterfly borders and patio installation jobs, you’re busy three out of four seasons a year.

Winter might seem like an obvious off-season for landscaping services — but actually, there are lots of things you can do when the wind blows cold. In this article, we’ll explore a few projects you can still do between November and March. Got snow? Great; we’ll tell you how to work the white stuff to your advantage.

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How To Respond To Google Reviews

Responding to Google reviews is vital to connecting with your clients. It’s an important part of managing Google reviews because it provides clients with feedback and shows continued interest in the services you provided. Learning how to respond to Google reviews increases the chance that a prospective client will purchase your services and encourages continued use of your products.

CraftJack can help you manage your Google reviews and online business profile. Get started today.

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Creating A Home Building Estimate

Home-building estimates are tricky. Project too low and your funding could run out halfway through the job. Go too high and you might not get the project in the first place. To give your client a good idea of total cost, you need to account for every part of the project — from plot price to roof truss.

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