Author Archives: JoAnn Dunker

How To Create SMART Goals

No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.

CraftJack can help you reach your goals. Sign up today. CONTINUE READING

When Contractors Must Respond To Online Reviews

When Contractors Must Respond to Online Reviews

When it comes to marketing, social media has made it much easier for small businesses to compete with the seemingly limitless marketing budgets of large firms. Instead of spending your limited funds on television advertisements, direct mail pieces, and other expensive promotional methods, you can promote your business by engaging with current and potential customers on Facebook, Twitter, and other websites.

One way to engage is to respond to online reviews that have been posted about your business. Although responding to reviews is a great way to demonstrate your professionalism and commitment to customer service, there are some potential pitfalls to avoid. Keep reading to learn more about using review responses to promote your business.

Want to make responding to your online reviews easy? Sign up for CraftJack Reputation Manager to access and respond to reviews in one place. Start your free trial today. CONTINUE READING

5 Quality Control Tips For A Better Reputation

5 Quality Control Tips

Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.

What is quality control? In simple terms, quality control is the process of ensuring that your work conforms to certain specifications. The competence of your employees, the quality of the materials you use, and the work procedures you follow are all aspects of quality control you can use to ensure every job is completed to the highest standard. Show customers you’re committed to quality by following these tips for construction quality management for contractors.

You can grow your small business with CraftJack this year. Sign up today. CONTINUE READING

Using Residential Construction Software

 

Using Residential Construction Software2

One of the most difficult tasks for many contractors is keeping track of bids, estimates, and projects. This is especially true for contractors who have many residential projects going on.

Residential construction software can make these duties a bit easier for contractors. There are many different types of software available, so you’ll have to review the options to determine which ones have everything you require.

CraftJack offers all contractors access to our Lead Manager software to help manage leads, request reviews, and more. Sign up with CraftJack today to access these exclusive benefits. CONTINUE READING

How To Start A Painting Business

How to Start a Painting Business

Starting a painting business with no experience is a lot easier than you might think. Unlike restaurants or retail shops, a painting business has several advantages that make success easy. First, you don’t need to be experienced because you can easily teach yourself the skills. Second, there will always be a demand for painting as most people don’t have the time or talent to paint themselves. Additionally, once you see growing success, a painting business is relatively easy to scale. And finally, it requires minimal start-up costs. In this guide, we walk you through how to start your own painting business.

If you’re ready to start your painting business, we can help. Sign up for CraftJack today to begin receiving painting leads in your area. CONTINUE READING

Best Apps For Contractors

Best Apps For Contractors

Mobile apps make it easier for construction professionals to track their time, prepare estimates, and stay organized. With one of the best apps for contractors, you’ll save time on administrative activities, leaving you with more time to talk to potential customers and win more jobs. Check out the top apps for contractors to determine which one’s right for you.

You can grow your small business with CraftJack this year. Sign up today. CONTINUE READING

Enhancing Your SEO With Reputation Management

Enhancing Your SEO With Reputation Management

Search engine optimization (SEO) can be a major benefit for small business, but it’s about more than just visibility. Your brand needs the right kind of visibility. Having negative press or reviews online can alter how prospects view you and cause “improved” visibility to backfire, which is what makes online reputation management a crucial and often-overlooked aspect of SEO.

Reputation management is all about shaping and controlling the conversation around your brand. Here, we’ll talk about the potential impacts of your online reputation and how you can optimize it.

Are you ready to improve your online SEO? Sign up for CraftJack’s Reputation Manager today. CONTINUE READING

Sales Funnel Guide

Sales Funnel Guide

If you’ve recently built or updated your contractor website, you’ve probably heard an array of confusing marketing jargon. One of the most important questions you can ask yourself is “What is the sales funnel?” In this article, we’ll answer your sales process improvement questions, including “What is a sales funnel in marketing?” and “What does a sales funnel look like?” Read on to find out everything you need to know about attracting, converting, selling, and retaining your target audience.

CraftJack is here for you every step of your customer’s journey. Sign up today and take advantage of all the benefits we offer. CONTINUE READING

Word-Of-Mouth In 2021

Word-Of-Mouth In 2021

Service-based businesses have long relied on word-of-mouth marketing (WOMM) for growth. More than 90% of consumers trust recommendations from family and friends more than company advertising. WOMM reaches far beyond verbal referrals to the rapidly expanding digital marketplace. It’s essential to learn how word-of-mouth marketing works and harness its potential to maximize your online presence.

Digital WOMM includes reviews, testimonials, and other informal, user-generated content found on the internet. Without a proactive word-of-mouth marketing strategy, though, your business is at the mercy of whoever publishes an opinion about your service — good or bad. Fortunately, you can be intentional about influencing what current and prospective customers say about you through a variety of online platforms.

CraftJack Reputation Manager is a tool designed for digital word of mouth. Sign up today and get access to the tools you need to understand what people are saying about your business online. CONTINUE READING

Turning A Negative Contractor Reputation Into A Positive

 

Turning a Contractor Rep into a Positive

Getting a negative review of your business can be a frustrating experience, but it doesn’t have to spell doom for your reputation. Learn how to respond to negative reviews in a way that can repair your relationship with that customer and boost your brand too.

Google Business reviews are a key way homeowners learn more about your business. Take control with CraftJack’s Reputation Manager. CONTINUE READING