Author Archives: JoAnn Dunker
No matter what type of business you run, it’s important to set goals. Your goals keep you focused on what you want to achieve and make it easier for employees to understand why their work is important. If you’re ready to start setting goals, keep reading to learn more about SMART goals and why you should use them.
Online reviews are one of the most important marketing tools available, whether you offer quality pest control or custom woodworking services. Potential customers tend to trust reviews more than advertisements because they come from real people who’ve used your services. Reviews are also free, making them especially helpful for small teams of contractors that don’t have the marketing budget to compete with big firms. If you want customers to write positive reviews of your business, one of the most important things you can do is focus on quality control.
What is quality control? In simple terms, quality control is the process of ensuring that your work conforms to certain specifications. The competence of your employees, the quality of the materials you use, and the work procedures you follow are all aspects of quality control you can use to ensure every job is completed to the highest standard. Show customers you’re committed to quality by following these tips for construction quality management for contractors.
One of the most difficult tasks for many contractors is keeping track of bids, estimates, and projects. This is especially true for contractors who have many residential projects going on.
Residential construction software can make these duties a bit easier for contractors. There are many different types of software available, so you’ll have to review the options to determine which ones have everything you require.
Starting a painting business with no experience is a lot easier than you might think. Unlike restaurants or retail shops, a painting business has several advantages that make success easy. First, you don’t need to be experienced because you can easily teach yourself the skills. Second, there will always be a demand for painting as most people don’t have the time or talent to paint themselves. Additionally, once you see growing success, a painting business is relatively easy to scale. And finally, it requires minimal start-up costs. In this guide, we walk you through how to start your own painting business.
Mobile apps make it easier for construction professionals to track their time, prepare estimates, and stay organized. With one of the best apps for contractors, you’ll save time on administrative activities, leaving you with more time to talk to potential customers and win more jobs. Check out the top apps for contractors to determine which one’s right for you.
Search engine optimization (SEO) can be a major benefit for small business, but it’s about more than just visibility. Your brand needs the right kind of visibility. Having negative press or reviews online can alter how prospects view you and cause “improved” visibility to backfire, which is what makes online reputation management a crucial and often-overlooked aspect of SEO.
Reputation management is all about shaping and controlling the conversation around your brand. Here, we’ll talk about the potential impacts of your online reputation and how you can optimize it.
Service-based businesses have long relied on word-of-mouth marketing (WOMM) for growth. More than 90% of consumers trust recommendations from family and friends more than company advertising. WOMM reaches far beyond verbal referrals to the rapidly expanding digital marketplace. It’s essential to learn how word-of-mouth marketing works and harness its potential to maximize your online presence.
Digital WOMM includes reviews, testimonials, and other informal, user-generated content found on the internet. Without a proactive word-of-mouth marketing strategy, though, your business is at the mercy of whoever publishes an opinion about your service — good or bad. Fortunately, you can be intentional about influencing what current and prospective customers say about you through a variety of online platforms.
CraftJack Reputation Manager is a tool designed for digital word of mouth. Sign up today and get access to the tools you need to understand what people are saying about your business online. CONTINUE READING
Getting a negative review of your business can be a frustrating experience, but it doesn’t have to spell doom for your reputation. Learn how to respond to negative reviews in a way that can repair your relationship with that customer and boost your brand too.