Author Archives: JoAnn Dunker

How Do I Fix My Online Reputation?

How Do I Fix My Online Reputation?

Even the best contractor in the world will eventually receive a mediocre review online. Perhaps a mistake was made on a job site, a customer misunderstood the scope of a project, or a client simply felt dissatisfied with a project outcome for either legitimate or illegitimate reasons. Regardless of the cause, negative online reviews can seem like a scarlet letter, bringing attention to a poor customer opinion in a way that can diminish praise in the future.

So, does reputation matter online? It would be easy if the answer was no, but public perception on the web can mean everything. For companies with a lot of excellent reviews, a single bad review won’t rock the boat substantially. However, newer companies or those with a growing internet presence may have their online reputation significantly damaged with a single one-star response. When customers see a bad review ranting about anything from poor performance to lacking customer service, they may be inclined to head for the hills. However, one bad review — or even a few bad reviews — isn’t the end of the world. By taking steps to address reputation management, you can keep your contracting business looking its very best.

Do you know what your customers are saying about you online? Sign up for CraftJack’s Reputation Manager to have access to all the tools you need.


The Difference Between Proactive & Reactive Customer Service

Difference Between Proactive & Reactive CS

For as long as business has been a thing, most companies have approached customer service from a reactive perspective. That is, they respond to consumer queries, concerns and issues as they arise. The digital revolution means people have increased access to a greater number of products and services than ever — which also means a more competitive marketplace.

Are you ready to find more customers in your area? Sign up with CraftJack today.


Ways To Grow Your Business In 2021

Ways to Grow Your Business In 2021

Ways To Grow Your Business In 2021

After a year of upheaval, 2021 promises to offer plenty of opportunity to expand your company and build your customer base. If you’re trying to grow your business this year, there are a few simple things you can do to land more jobs and make this your most profitable year yet.

You can grow your small business with CraftJack this year. Sign up today.


Responding To Negative Reviews

Responding to Negative Reviews

There are many things a contractor has to do to continue getting clients. One of these ensuring their online reputation stays intact. Knowing how to respond to negative reviews is important because it’s inevitable that negative reviews will come at some point in their career. CraftJack is here to help businesses track their online presence. Contact us today to find out how our reputation management can help your business. CONTINUE READING

What Is A Duplicate Business Listing

What is a Duplicate Business Listing

If you’re trying to improve your online reputation, checking the accuracy of your business information should be high on your list of priorities. Because duplicate listings may contain outdated or incorrect information, they can cause customer confusion, decreased website traffic, and lost revenue for your brand, and they should be remedied as quickly as possible. In this article, you’ll learn the causes and repercussions of duplicate business listings and discover how they can be found and handled.

CraftJack can help you manage duplicate business listings and other important aspects of your online reputation. Learn more about CraftJack Reputation Manager and sign up for a free 30-day trial to see how our service can work for your business. CONTINUE READING

How A Negative Reputation Impacts Your Business


How a Negative Reputation Impacts Your Business

Contractors rely heavily on reviews and referrals to get new business. For many contractors, this happens without any issues. Unfortunately, some professionals find that customers have left negative reviews online about their company. This leaves them wondering how to get rid of a bad reputation online. One tool they can count on is the Reputation Manager from CraftJack. Contact us to find out more about this service. CONTINUE READING

What Is Scope Creep & How To Manage It


What is Scope Creep 1

Almost every contractor encounters scope creep at some point in their career. In fact, many professionals experience it without ever realizing it. So, what is scope creep? It’s the continual, unplanned-for expansion of boundaries, schedules, and deliverables that often happens over the course of a project. In this article, you’ll learn how to recognize the signs of scope creep and effectively communicate with homeowners so you can mitigate its impact on your business and ensure customer satisfaction.

CraftJack can help you find high-quality leads right where your business operates. Sign up with CraftJack today to connect with your personal account manager and get started building your business. CONTINUE READING

How to Protect Your Online Reputation


How to Protect Your Online Reputation

Your company’s online reputation is incredibly important, because around 93% of potential customers will check reviews before they decide to work with a contractor. Showing people who search for services in your area that you’re a reputable company that stands behind its work can help you branch out to new customers. Check out the Reputation Manager service from CraftJack if you’re interested in protecting your online presence without taking time away from running your business. CONTINUE READING

A Contractor’s Guide to Online Marketing Terms


A Contractors Guide to Online Marketing Terms

As a small business owner, you’re fully aware of the importance of spinning plates. You don’t have HR, marketing, sales, graphic design, finance, or IT departments — you’re all of these departments rolled into one. When it comes to marketing, new strategies and techniques emerge each year. Along with such rapid innovation comes an ever-growing list of jargon, and the better you understand it, the better equipped you are for high profits and long-term success.

Read on to discover our comprehensive guide to digital marketing words. They’ll enhance your marketing efforts so they reach the widest possible audience.

The CraftJack Reputation Manager helps contractors take their businesses to the next level. Start your 30-day free trial today. CONTINUE READING

What To Include In Your Snow Removal Estimates

What to Include in Your Snow Removal EstimatesWhen winter comes roaring in, snow removal contractors are in demand, and the competition for both residential and commercial snow removal work heats up. Clearing driveways, parking areas, and sidewalks is crucial for issues of both mobility and liability to homeowners and business owners alike, and for those without the right equipment or the time to spend doing the job thoroughly, it can be back-breaking and frustrating labor that’s well worth bringing in the professionals for.

That said, it’s only natural for customers to want an estimate before they choose a service. Any informed consumer will want a clear understanding of how they’re being charged and what the provided service will actually cover. This is a guide on what to include in your snow removal estimate.

CraftJack can help you find snow removal leads in your area. Sign up with Craftjack today and connect with homeowners and business owners near you.