Author Archives: Account Management Team

Referidos y Prospectos: ¿Existe alguna diferencia?


Una vez que usted decida expandir su empresa, dos palabras que escuchará de manera constante serán “referidos” y “prospectos”. Ambos términos hacen referencia a clientes potenciales de los cuales tendrá la oportunidad de obtener contratos y, por ende, un incremento en sus ganancias al igual que el crecimiento empresarial que busca. Pero, aun cuando estas dos palabras se suelen utilizar de forma indistinta, la realidad es que no son ni remotamente similares y cada una hace referencia a algo completamente distinto. En este artículo trataremos de dejar claras las diferencias y cuando debe utilizarse cada una para no crear confusiones al tiempo que definiremos cuál de los dos tipos de clientes en potencia es mejor.  El incrementar su base de clientes no es fácil y en CraftJack podemos ayudarle a generar un mayor número de prospectos que darán pie a su crecimiento comercial así que no dude en ponerse en contacto con nosotros para ver todo lo que podemos hacer por usted.


Como Crear Su Marca Contratista


Una marca es una promesa y la esperanza de una experiencia. Pero una marca no es exclusiva de las cadenas comerciales y la creación de la marca de un contratista puede preparar a sus clientes para una experiencia por la que estén dispuestos a pagar. Una buena marca refleja lo que es su empresa, al igual que todas sus aspiraciones y como la gente la percibe. De la misma manera su marca debe tener una base sólida en lo que su mercado desea y necesita. Por ejemplo, si usted entra a un restaurante de KFC, usted tendrá la expectativa de poder consumir pollo frito de buena calidad acompañado de puré de papa y ensalada de col en un ambiente informal y con servicio amable y rápido. Esa es la meta de la marca y cada vez que vea un restaurante de la cadena sabrá que, sin importar donde se encuentre, siempre podrá contar con esos valores. El establecer una marca de calidad requiere de paciencia y perseverancia pero vale el esfuerzo invertido. Si usted desea aprender más sobre la importancia y establecimiento de su propia marca, ¡CraftJack le puede ayudar! Así que no lo dude y póngase en contacto con nosotros hoy mismo y vea cómo podemos ayudarle mejor.


¿Qué es un “lead” (cliente potencial)?


La palabra “lead”, en referencia a una estrategia de mercadeo o publicidad, es una palabra del inglés que no se puede traducir fácilmente al español, pero sin embargo hace referencia a un cliente potencial. Lo interesante de esta traducción no literal es que no se trata de cualquier cliente en potencia, sino de uno que ya ha mostrado cierto grado de interés en un producto o servicio ofertado por un contratista, por lo que se puede convertir, con el trabajo adecuado, en una venta sólida y hasta un cliente permanente. Es por esto que la principal meta de cualquier contratista debe de ser generar  cuantos “leads” o clientes potenciales le sea posible, manteniendo su interés con contenido relevante y ofertas específicas que pueden ser aplicadas a su compra. El hacerlo coadyuvará al crecimiento de la empresa y la generación de más y más contratos a mediano y largo plazo.  Si usted busca generar un alto número de “leads” o clientes potenciales, en CraftJack tenemos un equipo especializado que podrá ayudarle a alcanzar sus metas, así que no lo dude más y ¡póngase en contacto con nosotros hoy mismo!


Going Permanently Remote

Over the past year, the pandemic has forced a lot of reflection, and given how much time we’ve spent trapped in our homes, much of that reflection has centered on how and where we live, work and play.

As the prospect of long-term remote work emerges and grows in so many industries, millions of Americans are dreaming of new ways to live and new places to move. Plenty of people are hiring contractors and improving the home they’ve already got—making it better serve their evolving needs—but many more are considering a full change of scenery.

In particular, we were eager to hear about the mindset of people living in America’s many great cities, and understand what tension and opportunities are created by the prospect of working permanently remote.

We started with a simple question: Would you move, if given the opportunity to work permanently remote? A majority of Americans living in cities (61 percent) say yes. Not surprisingly, many of the most expensive and densely populated cities contain the highest percentages of people looking for a change of pace.
Remote work moving statisticsOf those who would leave their current city, we asked what reasons would most compel the move. Desire for a bigger, better home and lower cost of living were the top reasons cited, followed by desire for more access to nature. Interestingly, weather was the least-cited reason. And when we put the quality of a home head-to-head against the quality of its surrounding area, 66 percent said the area they live in is more important.

To be fair, some residents of major cities have emerged after a year of the pandemic and found they like their city better than ever before. We tip our cap to Indianapolis for having the most people who are grateful for what they’ve got.Remote work moving statistics

Next, we asked residents of major cities which other American city they’d move to if given the chance. Honolulu, San Diego and Seattle were most frequently selected, followed by Denver, Washington D.C., and Tampa – St. Petersburg. Notably, with the exception of Dallas – Ft. Worth, residents in Texas and Florida are committed to staying in-state. And no one wants to move further from home than Charlotte and Atlanta residents, both selecting Honolulu as their ideal.
Remote work moving statistics

We also asked people what they sense are the major trends right now—67 percent feel that the suburbs are “cooler” now than they were pre-pandemic, 69 percent say smaller cities are trendier than big cities, and 65 percent say it’s trendier to live out in the country right now, versus a big city.

According to our respondents, Texas, California and Florida are the three trendiest states to be right now, and Austin, TX is the single trendiest city of all.Remote work moving statistics

What about venturing out into the world, beyond the US? We asked people if they had to move abroad, where they would choose to live. Ironically, 250 years after we declared our independence from England, now Americans want to go back! The United Kingdom—including England, Scotland, Wales and Northern Ireland—was the top choice. Canada, France, Japan, and Italy rounded out the top five.

One curious trend that has emerged during the pandemic involves cities and states offering incentives for people to relocate. Notable examples include Tulsa, OK and the state of Vermont, each offering up to $10,000. Given this, we decided to ask people what it would take to compel them to a new location, particularly one they’re not particularly fond of.

Of those we surveyed, 78 percent said they would need $100,000 to move to a city they don’t really like, and approximately one in four (23 percent) would need at least $250,000.

We also asked about the opposite scenario—what pay cut would people take to relocate to their most ideal spot? Most Americans (83 percent) would only take a 10-20 percent pay cut to make that move, with 60 percent saying 10 percent would be the maximum they would tolerate. 

This brings up one of the most contentious debates around the future of remote work, relocation and distributed workforces: should companies adjust salaries down—making what’s called a locality adjustment—when an employee moves from a more expensive area to a less expensive one?

The answer from workers is a resounding no—87 percent believe they should be paid the same amount they’re currently being paid, no matter where they move.

Remote work moving statistics

Finally, on the topic of having teams and workforces distributed across multiple locations, we asked about dynamics unique to such work, beginning with time zones. Of the people who have coworkers working in multiple time zones, 57 percent say the difference routinely interferes with their work. And for those who are in the minority in terms of their time zone, 57 percent start and end their work day when the majority of their coworkers do, versus 43 percent who work on their own local time.

How do people feel about starting a permanent remote position, with the possibility that they will never meet their coworkers in person? Eighty-seven percent of people said if all else looks good, they would take that job.

Remote work moving statistics


From March 29 – April 9, we surveyed 2,888 Americans, including 50 to 150 residents in each of 24 major American cities. Forty-seven percent of our respondents were female and 53 percent male, with an average age of 38 years old and an age range of 18 to 70 years old. 

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Are you a contractor looking for more leads from homeowners in your area?

Find out how CraftJack lead generation works, and if you’re intrigued, fill out this form to have someone from the CraftJack Membership team reach out to answer any of your remaining questions.

Cómo Generar Más Clientes Potenciales Para Trabajos De Pintura

Clientes-Para-Trabajos-De-PinturaTodos los contratistas desean un flujo constante de clientes potenciales para su negocio de pintura, y la era digital ofrece nuevas formas de generación de clientes potenciales todos los días. Aunque algunas de estas nuevas oportunidades son dignas de su atención, la mayoría simplemente le distraen de los métodos de mercadeo y ventas que son más eficientes y más redituables.

Si quiere tener acceso a un excelente listado de clientes potenciales para trabajos de pintura en su área, CraftJack le puede ayudar. ¡Aquí le decimos como! 



How Far Will You Take Your Business In 2021?

You’ve opened the door to a world where there are no limits to the success you can achieve when using CraftJack lead generation services.

Home service leads without limits


Why Choose CraftJack for Lead Generation?

At CraftJack, we push boundaries and make sure our members get the most value possible out of our service. With CraftJack lead generation, there are no limits when it comes to:

  •  Lead Volume
  •  Revenue Potential
  •  New Customers
  •  Online Reviews
  •  Customer Service


What Are Customers Saying About CraftJack?

Check out the testimonials below to find out how our customers are using CraftJack to take their business to new heights.

“You send qualified, ready-to-begin leads at a very high rate of success.” – Ted S, LCL Services

“Really high quality leads, with a solid ROI.” – Seth W, EmeraldPro Painting of Salt Lake City

“Craftjack does an awesome job on providing good quality leads for hard-working contractors like myself and others. If you don’t use CraftJack, you are missing out on thousands of dollars in new jobs.” – Manuel E, Property Painters

Schedule a call with the CraftJack membership team to start getting leads.


What Makes CraftJack different?

Home Service Leads Without Limits


Schedule a call to start getting home service leads without limits, or give us a call at (877) 655-6449.

Money-Saving Methods For All Contractors


The economy isn’t always on our side and that makes it tough to function and prosper as an individual remodeling contractor or small business owner. Some pros are feeling the pinch from homeowners who are hesitant to spend money fixing up their homes or experiencing the beginning of the slow season.

With winter coming up, it literally pays to have some cost saving options. See practical money-saving methods for all contractors below. Then, when you’re ready to get more homeowner leads, give us a call at 866-456-6977.

Shop Smart

Purchasing items like cabinets, windows, doors and flooring at wholesale puts you in the proverbial driver’s seat in terms of earning a profit. This will save you money in the long run compared to buying materials per job. You’ll receive your products at a great discounted rate, with the ability for you to charge full market value, plus the price of installation, with your clients.

Many suppliers offer a builder’s discount, but you need to ask for it. When you begin shopping, ask the lumberyard, the electrical supply store or the plumbing supply house if they offer this particular discount. Another important cost-saving option you should confirm with your supplier is if they offer free shipping. Establish their shipping policy up front, and if it’s not free, confirm the exact charges ahead of time. The timing of your delivery is also important to your wallet because if materials are delivered too early, they’re subject to theft and if delivered too late, the project will be delayed.

Buy Used & Refurbish

Use Social Media For Networking, Promotion & Customer Service

Social media is a free tool small businesses should take advantage of to promote their business, network and answer customer questions. Sure, you always have the option of paid advertising, but why not participate in this free option too?

Doing business online is a smart move because it’s efficient and convenient. It’s a great way to connect with consumers and get your name out there. If your marketing budget is tight or non-existent, definitely start building out your business pages on platforms like Facebook and LinkedIn. If you can get customer questions or issues resolved before they escalate, this will also save you money over time.

Buy Used & Refurbish

There’s nothing wrong with a used or revamped tool, as long as it still gets the job done. It may take you a little more time finding exactly what you need, but the cost savings will be worth it. Be honest with yourself about what items you need new and what you can buy reused or refurbish.

You should be concerned and aware of what tools are going in and out of your building, as well as on the job site. Put identifying marks on major tools and keep accurate records. Other money-saving ideas include, centralizing tool storage, installing a check-out system and cutting the number of tools owned by the company.

Shop Smart for Tools

Go Green To Save Green

As a contractor, I’m sure you look for ways to help your customers save money and implement green construction solutions when possible. You should do the same with your business. Are you paying a lot in rent for a large building that accumulates expensive energy bills? Consider moving to a smaller space or doing an energy audit on your office building and fixing any water leaks.

Instead of purchasing new equipment, overhaul what already exists. Switch to energy-efficient lighting, plug electronics into power strips, use paperless billing and invoicing and carpool to job sites. Rent, borrow and reuse too. Reusing items helps us make the best use of resources to create those products, whether it’s energy, wood, metals or other raw materials. These are all great ways to go green and save green.

Actively Manage Your Finances

No matter how small, review all of your expenses thoroughly and regularly. See the many benefits of hiring an accountant and why working with one has the potential to save you a lot of money, including on your taxes. As far as insurance goes, get quotes with comparable specifications and review your policies annually. It’s also good practice to check for areas in which you are over-insured, because it does happen. Instead of waiting for bills to come to you, become an active player in the review process, analyze where you can cut costs and implement saving strategies.

Actively Manage Your Finances


At the end of the day it’s up to you to how you want to run your business, but I think we all agree that saving money is a top priority for most businesses. Hopefully, this article at least motivated you to start thinking about your own business plan and policies and identify areas where you can improve. These money-saving methods for all contractors have the potential to not only keep you in business longer, but to stabilize and grow your business for the future too!

Contractors Need Internet Leads

Contractors Need Internet Leads

Homeowners are looking for contractors online. It’s no longer opinion; it’s fact. According to a recent marketing survey, 97% of consumers use the Internet when researching local services, such as contractors. As such, if you’re not online and using lead generation services, you’re missing out on potential business.

Continue reading to see why you must be using Internet leads to stay ahead of the competition. Then, give us a call at 866-456-6977 to start receiving more qualified homeowner leads today.

Referrals Only Go So Far

We know that referrals are more than likely your bread and butter when it comes to winning new jobs. After all, if you did good work for one client, you can certainly do it again, right?

But what happens when you hit a dry spell? Do you call past customers and ask them if they have any family or friends who need work? Probably not.

This is where Internet leads come into play. As you saw above, more homeowners are using the Internet to connect with local contractors. Furthermore, homeowners find contractors online and if they like them, refer those pros to their friends. Thus, the whole circle is started with a quick online search for local businesses. If you’re not there, you won’t have a chance at new business.

Referrals Only Go So Far

Homeowners Trust Online Reviews

Before hiring any contractor, potential homeowners look up your reviews, online! In fact, according to the same marketing survey, 88% of consumers trust online reviews as much as they trust personal recommendations (AKA word of mouth referrals). Therefore, you need a website or lead generation profile to host your terrific reviews and stand out from the crowd. Luckily, with CraftJack, all reviews are free. When you mark a project as “job won” via the CraftJack Lead Manager, we automatically send a review request to that homeowner.

No other lead generation service makes it as easy to request reviews and build out your online profile. In fact, you don’t have to invest in a website (even though we recommend that you do). You can use our custom CraftJack profiles as your online profile to send to prospective clients.

Almost Everyone Uses Google & Facebook

Google and Facebook are two of the biggest players in the online world. Don’t believe me? Over 5.5 Billion Google searches are made every day. Facebook accounts for one in every six minutes spent online. By investing in lead generation, CraftJack profiles, website and social media, you’re helping your chances of showing up on Google and Facebook when prospective clients are searching for local contractors.

Beyond CraftJack, create a Facebook page for your business. Create a simple website where users can see your work, reviews and most importantly, how to contact you. All this will greatly help users find your company online.

Homeowners Trust Online Reviews


Homeowners are using the Internet to find contractors like you. If you’re not online or using a lead generation service, you’re surely missing out on potential business. Don’t let your competitors take away those valuable jobs.

Call us today at 866-456-6977 and start taking advantage of those profitable Internet leads.

What A Lead Is & What It Is Not

Purpose Of A Lead

A lead can take on many different meanings, largely depending on what industry you’re in. Below, we will cover what an online lead is and what it is not in relation to the home remodeling industry.

Looking for more leads? Call us today at 866-456-6977 to get more reliable leads from real homeowners interested in completing work.

What A Lead Is & What It Is Not

Defining A Lead

A lead is an individual that expresses interest in a specific service. In this sense, a lead is the initiation of homeowner interest or an inquiry into your services through digital channels. Compare the experience to someone who’s shopping around in your store, collecting information and gauging prices. They’re curious, open to buying and can be convinced or sold to if the interaction goes well. Of course, there’ll be times when a homeowner is ready to complete a project or has an urgent matter, but even so, that doesn’t mean they just want to throw their money at anyone.

This is where your sales tactics come into play. The trouble is that many contractors give up after the first attempt at trying to contact a homeowner because they assumed it was a done deal. They get upset when they find out the homeowner isn’t ready to commit immediately. If you do call and the lead isn’t ready to pull the trigger, it misrepresents the notion that lead generation doesn’t work. As a result, leads get lost, ignored or snatched up by your competitors. This is the step that separates those who have great success with lead generation and those who fail to see the value.

The initial contact with a lead is the first stage in the bigger picture of a well-rounded and holistic sales approach. You need to have a solid process for turning leads into sales. Lead nurturing, relationship building and understanding lead generation will help you build trust and close more jobs.

Purpose Of A Lead

As a business owner, your sales techniques and skills better be sharp. It’s not worth investing your time and money in advertising if you aren’t prepared to go through the full sales cycle. Leads exist for the purpose of the chance to sell and are part of developing a strong sales pipeline. Be attentive to the fact that the very nature of an online buyer is different than the homeowner who reaches out to you. Leads need to be called quickly, often and with an approachable tone.

Defining A Lead

What A Lead Is

1. Information

A lead is an introduction to a contact or prospect who has proactively shown interest in your services. This information is as valuable as you make it. Calling right away is a winning formula to following up to leads. How quickly you contact the lead after receiving the information can make or break the sale. It’s paramount that contractors have a system in place for calling leads multiple times and tracking progress. This is the only way to ensure you’re getting the maximum benefit from each lead.

2. Targeted Data

All homeowners have taken an action or multiple actions to get their information to our contractors, largely through a network of home improvement websites and a seasoned marketing program. The homeowner will select the specific project, timing and location for the requested work. The data collected is optimized for each contractor based on your trade, territory and when you want to receive leads. Leads are vetted and designed to provide you with information unique to you.

3. More than A Name

Thinking of a lead as just another name will only hurt you in the long run. A narrow definition of a lead will deliver narrow results. Challenge yourself to expand your mindset to view the lead as a way to build your contact list and secure future repeat business. If you do win the job and perform quality work, there’s a very good chance the homeowner will be letting their friends and family know through word of mouth.

4. A Way to Advertise & Grow Your Business

There’s no shame in using advertising as way to generate more business and reach new prospects. Make sure your website is updated, informational and attractive. This is one place you can guarantee any lead will go to check out your business. Ask your customers to write reviews about you online. Reviews lead to more generated sales, an increase in conversions and a greater number of return visitors.

5. A Step in the Right Direction

A lead is a step in the right direction. You’re taking action to move your business forward and gain new customers. Growing your business is all part of owning your own shop. Your consumers are online searching, requesting and reviewing. Make sure you’re there to answer their call.

What A Lead Is

What A Lead Is Not

Now that we know what a lead is, let’s clarify what a lead is not so there’s no confusion. A lead is not a sale, a guaranteed job or a done deal. Using a lead generation service is a form of advertising for your business. While the leads that are sent to service professionals are interested customers, it’s up to the contractors to sell their services.

Most homeowners will seek out multiple quotes, regardless if they submitted their request online or not, so don’t be surprised if you encounter competition during the estimate and bidding process. This is where the contractor needs to implement their sales skills and differentiate themselves from the other contenders.

CraftJack’s Terrific Credit Policy

Despite elite technology, bad phone numbers can fall through the cracks. While we do not credit you if you do not talk to the homeowner, we do have other scenarios where a credit will always be granted:

  • Fake Phone Numbers
  • Wrong Phone Numbers
  • Renters Submit Lead
  • Mismatched Service

What A Lead Is Not


Educating yourself on what a lead is will be your quickest way to finding success with a lead generation service like CraftJack. There are no guarantees in life and the same goes for business. That’s why it’s up to you to learn how to use this information to your advantage and take all the necessary steps to turn each lead into a sale.

Start turning more leads into jobs by signing with CraftJack at 866-456-6977.

What To Include In Your Roofing Estimate

What To Include In Your Roofing Estimate

Estimates are an important part of the job. They help the customer better understand what they should expect from your services and how to best budget for their project. Of course, there’s a lot to be included to ensure you’re communicating properly.

From materials needed to time spent on the job, roofers have plenty to include when it comes to preparing a proper estimate. Here’s why you need and what to include in your roofing estimate.

Are you looking for more roofing leads in your area? Give us a call at 866-456-6977 to start providing more estimates in your area.

What Is An Estimate?

If you’re a roofing contractor, you’re likely familiar with estimates. They help a customer better understand the scope of the project, budget and anything that makes your business stand out. A well-written estimate can help to better explain the project in full to the customer and avoid any surprises, making them more likely to hire you.

It’s important to note that providing an estimate is not a favor to the customer. An estimate will help to clarify communication with the customer and should always be provided.

What Is An Estimate

Understand The Job

One of the first things you should do, before even putting pen to paper and preparing the estimate, is see the job and meet the customer. While you could certainly receive some information over the phone, it’s likely things may change once you see the scope of the project. After all, being the expert, you may see some things that the customer had overlooked when it comes to their roofing project. Ask the customer questions to clarify the work they want done and about any details that may be involved.

Set up a time with the customer to come out and observe the roofing project. It’s a good time to take measurements for yourself and get the specs you’ll need to create the most accurate estimate for the work. Once you’ve met with the customer, you can begin preparing your written estimate.

What To Include In Your Roofing Estimate

Now that you’ve seen the job, you can begin to write your estimate. It’s a good idea to work with a template to easily plug information in where you need it. Here are a few items you’ll want to include in your roofing estimate:

  • Your Contact Information: An easy way for the customer to contact you if they have questions.
  • Summary of the Project: This helps to give both you and the customer a clear understanding of what the roofing job will look like. You may also want to include any relevant dates here.
  • Costs: Be sure to line item the estimated charges for the project.
  • Payment Schedule: Outline the way you’d like to be paid and when the funds are due.
  • Guarantee of Work: If there is an issue with the project once the job is complete, outline your company policy on how things might be fixed.
  • License, Insurance & Other Information: If you’re a part of any trade organizations or want to outline what license your roofing business has, be sure to list it in your estimate.

Understand The Job

Calculate Costs

As noted above, you will need to share the approximate costs for the project. This is one of the most important parts of the estimate. However, there’s a lot to account for to ensure you’re presenting the most accurate estimate. Here are a few items you’ll want to include:


Is the roof damaged or will items need replacing? Demolition of these items will cost you and your employees money to complete the work as well as properly dispose of it. Be sure to include this in the total costs.

Materials Needed

The roofing materials may be the largest cost for the homeowner, so it’s important to get this as accurate as possible. Sometimes, the homeowner may provide the measurements for you, but you may also have to measure the roof yourself. This information is important to properly calculate the roof size to get the most accurate estimate for materials needed.


Don’t forget to account for the work you and your employees are doing on the home. Include hourly rates and how long the project will take. If you’re bidding out parts of the roofing job, be sure to factor in these costs as well.

Permit Costs

Often, roofing projects will require local permits. While the homeowner may be aware of these, you should be the expert in your area. Research and know what permits are applicable. Include any costs for those permits in the estimate.

Guarantee Of Work

If you haven’t put a guarantee of work in your estimate, you may find it a helpful benefit to add. This helps put customer fears to rest by ensuring you’ll take care of any issues with the work if problems are discovered once the job is completed.

Calculate Costs

Make Your Business Stand Out

Estimates can help make your business stand out. While including information about your insurance is helpful, you may also want to include any additional ways you’ve gone above and beyond for your customers. Have you completed any certifications? Are you apart of any roofing trade organizations? At the end of your estimate, including some additional info like this will help differentiate your roofing business from the rest.


An estimate is a crucial part to help you win the job. Providing a well-written estimate will benefit your business and potential customers. Use these tips to help prefect your future estimates.

If you’ve been eager to write more estimates, we can help. Call us at 866-456-6977 to get more roofing referrals near you.