Author Archives: Jacob Hurwith
It’s best to plan for the offseason before it actually begins, to set yourself up for success. For many contractors, things start to slow down when the weather gets colder. While business changes in the winter, that doesn’t mean work ever stops.
As such, now is the time to start planning what you’ll do in the offseason. It can set you up for success in the year ahead. Here are a few tips to help.
Help your business grow by winning more jobs in your area this season. Give us a call at 866-456-6977 and start receiving valuable referrals today.
1. Evaluate Where Your Business Is
One of the best ways you can plan for your offseason is to determine how your business is currently doing. After a busy summer, it’s important to take a step back and do a check-up on your finances, marketing and organization. It’s time to look at the goals you set the beginning of the year. Have you hit them yet? If so, what can you do in the remainder of the year to stretch yourself and boost your business?
Write down your findings so you can organize your thoughts and any action steps you’d like to take in the next few months.
2. Determine If You Can Expand Services
With colder months coming, it’s time to ger creative with your business. For landscapers, it’s an easy transition to also offer snow removal services. However, other trades might have to get a little more creative at offering winter-appropriate services. Consider home energy audits or home wellness checkups for homeowners during the winter. You may also consider small projects such as hanging and taking down holiday lights as a new service to offer customers.
3. Offer A New Incentive
If you don’t see an avenue to offer new services, consider building on what you already offer. Now is the time to remind your customers that you’re around and ready to help with their next home improvement project. For window and door contractors, consider a buy one get one on installations. These incentives will help to remind your customers that you’re available and ready to take on their next project.
4. Improve Your Marketing Plan
While you’re thinking of new incentives for the winter, consider reviewing your marketing plan for the new year. Marketing is a field that changes incredibly fast. Take some time to revamp your social media strategy to reach more potential customers. Look at your budget; where you’re currently seeing the best ROI? Is there something you can test to improve your marketing? Now is the time to plan for it.
5. Look Into Lead Generation Services
If you haven’t already, plan to research lead generation services that can help you easily find more leads, meaning more potential jobs won. CraftJack can help you easily find more leads in your area, year-round. We also offer many incentives that only our pros have access to. For example, the Speed-To-Call discount not only incentivizes you to call quickly with a discount, but it can also help you win the job. That’s right. Customers are more likely to hire a contractor who calls them promptly, while their project is top of mind. At CraftJack, we’re here to help you.
If you’ve been hesitant to try a lead generation service, now is the time to research what will be the best fit for your company. It’s an investment you can make in the new year that can have a great return for your business.
6. Further Your Education
A slower winter season means you might have more time on your hands. Now is when you should be continuing your education to improve in your field. For pros who are currently in a trade organization, see what resources are available for you to use. Maybe there’s a new certification that will look good on your portfolio. All will help prepare you to make your business stronger.
If you’re not in a trade organization, see what the latest headlines are in your industry and what you can do to expand your knowledge during the offseason. Make a plan for what you would like to learn by the time business picks up again.
The offseason can be discouraging for some, but with proper planning, you can actually turn it into a successful time for your business. Try a few or all of these options and see what will work for you. They will help you to form habits to make for an even better winter season.
The economy isn’t always on our side and that makes it tough to function and prosper as an individual remodeling contractor or small business owner. Some pros are feeling the pinch from homeowners who are hesitant to spend money fixing up their homes or experiencing the beginning of the slow season.
With winter coming up, it literally pays to have some cost saving options. See practical money-saving methods for all contractors below. Then, when you’re ready to get more homeowner leads, give us a call at 866-456-6977.
Purchasing items like cabinets, windows, doors and flooring at wholesale puts you in the proverbial driver’s seat in terms of earning a profit. This will save you money in the long run compared to buying materials per job. You’ll receive your products at a great discounted rate, with the ability for you to charge full market value, plus the price of installation, with your clients.
Many suppliers offer a builder’s discount, but you need to ask for it. When you begin shopping, ask the lumberyard, the electrical supply store or the plumbing supply house if they offer this particular discount. Another important cost-saving option you should confirm with your supplier is if they offer free shipping. Establish their shipping policy up front, and if it’s not free, confirm the exact charges ahead of time. The timing of your delivery is also important to your wallet because if materials are delivered too early, they’re subject to theft and if delivered too late, the project will be delayed.
Use Social Media For Networking, Promotion & Customer Service
Social media is a free tool small businesses should take advantage of to promote their business, network and answer customer questions. Sure, you always have the option of paid advertising, but why not participate in this free option too?
Doing business online is a smart move because it’s efficient and convenient. It’s a great way to connect with consumers and get your name out there. If your marketing budget is tight or non-existent, definitely start building out your business pages on platforms like Facebook and LinkedIn. If you can get customer questions or issues resolved before they escalate, this will also save you money over time.
Buy Used & Refurbish
There’s nothing wrong with a used or revamped tool, as long as it still gets the job done. It may take you a little more time finding exactly what you need, but the cost savings will be worth it. Be honest with yourself about what items you need new and what you can buy reused or refurbish.
You should be concerned and aware of what tools are going in and out of your building, as well as on the job site. Put identifying marks on major tools and keep accurate records. Other money-saving ideas include, centralizing tool storage, installing a check-out system and cutting the number of tools owned by the company.
Go Green To Save Green
As a contractor, I’m sure you look for ways to help your customers save money and implement green construction solutions when possible. You should do the same with your business. Are you paying a lot in rent for a large building that accumulates expensive energy bills? Consider moving to a smaller space or doing an energy audit on your office building and fixing any water leaks.
Instead of purchasing new equipment, overhaul what already exists. Switch to energy-efficient lighting, plug electronics into power strips, use paperless billing and invoicing and carpool to job sites. Rent, borrow and reuse too. Reusing items helps us make the best use of resources to create those products, whether it’s energy, wood, metals or other raw materials. These are all great ways to go green and save green.
Actively Manage Your Finances
No matter how small, review all of your expenses thoroughly and regularly. See the many benefits of hiring an accountant and why working with one has the potential to save you a lot of money, including on your taxes. As far as insurance goes, get quotes with comparable specifications and review your policies annually. It’s also good practice to check for areas in which you are over-insured, because it does happen. Instead of waiting for bills to come to you, become an active player in the review process, analyze where you can cut costs and implement saving strategies.
At the end of the day it’s up to you to how you want to run your business, but I think we all agree that saving money is a top priority for most businesses. Hopefully, this article at least motivated you to start thinking about your own business plan and policies and identify areas where you can improve. These money-saving methods for all contractors have the potential to not only keep you in business longer, but to stabilize and grow your business for the future too!
Homeowners are looking for contractors online. It’s no longer opinion; it’s fact. According to a recent marketing survey, 97% of consumers use the Internet when researching local services, such as contractors. As such, if you’re not online and using lead generation services, you’re missing out on potential business.
Continue reading to see why you must be using Internet leads to stay ahead of the competition. Then, give us a call at 866-456-6977 to start receiving more qualified homeowner leads today.
Referrals Only Go So Far
We know that referrals are more than likely your bread and butter when it comes to winning new jobs. After all, if you did good work for one client, you can certainly do it again, right?
But what happens when you hit a dry spell? Do you call past customers and ask them if they have any family or friends who need work? Probably not.
This is where Internet leads come into play. As you saw above, more homeowners are using the Internet to connect with local contractors. Furthermore, homeowners find contractors online and if they like them, refer those pros to their friends. Thus, the whole circle is started with a quick online search for local businesses. If you’re not there, you won’t have a chance at new business.
Homeowners Trust Online Reviews
Before hiring any contractor, potential homeowners look up your reviews, online! In fact, according to the same marketing survey, 88% of consumers trust online reviews as much as they trust personal recommendations (AKA word of mouth referrals). Therefore, you need a website or lead generation profile to host your terrific reviews and stand out from the crowd. Luckily, with CraftJack, all reviews are free. When you mark a project as “job won” via the CraftJack Lead Manager, we automatically send a review request to that homeowner.
No other lead generation service makes it as easy to request reviews and build out your online profile. In fact, you don’t have to invest in a website (even though we recommend that you do). You can use our custom CraftJack profiles as your online profile to send to prospective clients.
Almost Everyone Uses Google & Facebook
Google and Facebook are two of the biggest players in the online world. Don’t believe me? Over 5.5 Billion Google searches are made every day. Facebook accounts for one in every six minutes spent online. By investing in lead generation, CraftJack profiles, website and social media, you’re helping your chances of showing up on Google and Facebook when prospective clients are searching for local contractors.
Beyond CraftJack, create a Facebook page for your business. Create a simple website where users can see your work, reviews and most importantly, how to contact you. All this will greatly help users find your company online.
Homeowners are using the Internet to find contractors like you. If you’re not online or using a lead generation service, you’re surely missing out on potential business. Don’t let your competitors take away those valuable jobs.
Call us today at 866-456-6977 and start taking advantage of those profitable Internet leads.
In the competitive landscape of the window and door industry, it’s more important than ever to make the right connections to grow your network. Connecting with trade organizations is a good way to find other pros and educate yourself further in your trade.
When searching for organizations and associations, it may seem overwhelming if you don’t know where to look. We’ve put together this helpful list of trade organizations to help you decide how you can take the next step in growing your business.
Are you a window and door pro who’s ready to start winning more jobs? Give us a call at 866-456-6977 and start receiving leads in your area.
Going Above & Beyond
You may be wondering why it’s important to connect with a trade organization or what value it provides. In any career, education is important. By joining an organization, you have access to new tactics and standards to windows and doors and ensure best practices are being met. Many times, they provide the opportunity to network with others in the industry as well, so you can meet others who may face similar challenges.
Outside of what an organization can do for you, it also provides value to your customers. When they see that you’ve taken the next step in your career to become a member, it provides them with further assurance that you do good work.
Window & Doors Manufacturers Association
As an industry leader, the Window & Door Manufacturers Association is one to pay attention to. They often release some of the top research and data, such as the Annual Report on U.S. Residential Windows and Doors, and frequent industry headlines. For members, this is free. In addition, membership includes networking and educational opportunities, as well as the ability for potential customers to find your name on the WDMA website. Membership requires an application and annual fee that can be found online.
American Architectural Manufacturers Association – InstallationMasters Certification
Continuing education is a critical part of furthering your career as a pro and truly going the extra mile for your customers. The American Architectural Manufacturers Association’s mission is to be the leading trade association for framing materials in product quality and industry standards. It provides certification for window and door pros to get certified in their best practices so customers know that the work will be top notch.
To achieve the InstallationMasters certification, you must complete training and pass a written exam. If certification is achieved, you’re also listed on the InstallationMaster’s website, as another resource for leads.
National Sunroom Association
If there’s one room in the home that calls for plenty of windows and doors, it’s the sunroom. The National Sunroom Association is dedicated to advancing the sunroom industry by bringing together pros of all types, from design to installation. By joining this organization, you are connected to a wide range of pros who can be resources when it comes to finding new jobs. In addition to the network they provide, they also educate their affiliate members and keep them up-to-date on industry news.
To join, fill out the application and pay the fee based on the membership level you fulfill. Applications can be downloaded online at the NSA website.
National Glass Association
While this organization may not fit for all, if you find yourself working with glass products fairly often, you’ll want to check out the National Glass Association. Their mission is to provide education, best practices and industry awareness to its members. By becoming a member, you gain access to training events, conferences and support from other pros. If you sell glass products, you’re invited to become a member. While this may not apply to all door and window pros, it’s a great organization to get involved with to stay on top of industry trends.
Efficient Windows Collaborative
As more homeowners see the value in green homebuilding and remodeling, the more education you may need on what best practices and options are available. The Efficient Windows Collaborative aims to educate and promote awareness on sustainable window practices. They provide plenty of free education on their website. However, they do provide the opportunity for pros to take a step further and become a member.
EWC members are advocates for energy-efficient products in their community. Benefits for members include increase visibility to potential customers and resources to inform others on the benefits of sustainable window choices. To learn more about the EWC, visit their website.
Contractor Talk Forum
After reading this list, maybe you’ve decided that it’s not the right time for you to join an organization, but you’d still like to connect with others in the field. If you’re simply looking to connect with other pros, online forums are a free and easy way to talk with other door and window pros to get new insight or ask questions about projects. Contractor Talk has a forum that stays up to date with frequent visitors. Create an account and start chatting with other contractors from all over.
As you can see, there are many benefits to joining a trade organization. They provide opportunities you may not otherwise have on your own. Research the options to determine what might be the best fit for you and your company.
For a quicker return on your investment, give CraftJack a try. Give us a call at 866-456-6977 to start receiving window and/or door leads in the areas you service.
Do you ever wonder what matters most to your customers? While the completed work is one of the most vital parts, there are plenty of other factors that are important when it comes to a customer choosing the right contractor for their home project.
From a fair price to professional demeanor, customers are paying attention to a lot more than you might think. See a few things customers notice when looking for the right contractor for the job.
Are you ready to start winning more jobs in your area? Sign up with CraftJack today by giving us a call at 866-456-6977.
Great Contractor Traits
The way you carry yourself is a big part of your business. While your work matters, the way you present yourself and your business also is a big part of not just winning one job, but getting referrals for many jobs ahead. Here are a few areas you should focus on because customers care about each:
- Quality of Work
When you get a new lead, homeowners want to hear from you quickly. It also increases your chance of winning the job. In fact, we offer CraftJack contractors a Speed-To-Call discount off of their lead if they call within 30 minutes of receiving it. We believe that timeliness is an important trait to have when you want to win the job, so CraftJack encourages you to call leads as soon as you receive them.
Timeliness doesn’t stop at just contacting leads. Don’t forget to show up on time to provide an estimate and for the job itself. They’ll notice if you don’t show up on time and it could leave a lasting impression on your business.
2. Quality Of Work
Of course, the quality of your work is highly important. Not just the work you do on the customer’s home, that could increase repeat business, but also the projects in your portfolio. Make sure when you’re picking out what to feature, you’re choosing the work you’re most proud of. It will show. Having a quality website and photos will also help reinforce your professionalism and impress your potential customers.
Customers can reach out at any time through various mediums such as email, text, phone call or even Facebook messenger. Don’t delay on responding back to these messages. A quick response will impress them and they’ll likely give you another call when they need a project done.
When you’re meeting a customer, honesty is one of the first things they look for. They have fears about their home and where their money is going. One of your jobs is to relieve these fears with your honesty. Be respectful and don’t fib about how the problem can be fixed or the cost of the project. Try to provide the most accurate estimate possible.
If you’re a pro, you likely have knowledge in a very specialized subject. Don’t be afraid to share this information with prospective customers who might be curious about their home. Giving advice or even different solutions to fix a problem not only helps the customer, but it increases their trust in you as someone who knows what they are talking about.
Of course, cost is a factor when it comes to who customers will hire for their project. Much like building that trust, you’ll want to be fair and honest in your pricing. Let them know with line items in your estimate, exactly where their money is going. If they have any questions, kindly explain so they better understand. It will be helpful in the long run and even increase your chances of getting hired again based on your fair cost.
Customers won’t hire a contractor they don’t feel comfortable with. They’re looking for someone who they not only trust, but also who they feel comfortable enough letting into their home. And since the home is such a private space, you’ll want to make sure you’re as friendly as possible. Ask them how they are and more questions about the issue to get a better sense of what’s actually going on and how you can best help them. A little bit of friendliness goes a long way!
Think about these qualities and evaluate if there are any areas you can improve. Keep these in mind the next time you’re meeting with a prospective customer, because it will be what they’re looking for in their next hire!
A lead can take on many different meanings, largely depending on what industry you’re in. Below, we will cover what an online lead is and what it is not in relation to the home remodeling industry.
Looking for more leads? Call us today at 866-456-6977 to get more reliable leads from real homeowners interested in completing work.
Defining A Lead
A lead is an individual that expresses interest in a specific service. In this sense, a lead is the initiation of homeowner interest or an inquiry into your services through digital channels. Compare the experience to someone who’s shopping around in your store, collecting information and gauging prices. They’re curious, open to buying and can be convinced or sold to if the interaction goes well. Of course, there’ll be times when a homeowner is ready to complete a project or has an urgent matter, but even so, that doesn’t mean they just want to throw their money at anyone.
This is where your sales tactics come into play. The trouble is that many contractors give up after the first attempt at trying to contact a homeowner because they assumed it was a done deal. They get upset when they find out the homeowner isn’t ready to commit immediately. If you do call and the lead isn’t ready to pull the trigger, it misrepresents the notion that lead generation doesn’t work. As a result, leads get lost, ignored or snatched up by your competitors. This is the step that separates those who have great success with lead generation and those who fail to see the value.
The initial contact with a lead is the first stage in the bigger picture of a well-rounded and holistic sales approach. You need to have a solid process for turning leads into sales. Lead nurturing, relationship building and understanding lead generation will help you build trust and close more jobs.
Purpose Of A Lead
As a business owner, your sales techniques and skills better be sharp. It’s not worth investing your time and money in advertising if you aren’t prepared to go through the full sales cycle. Leads exist for the purpose of the chance to sell and are part of developing a strong sales pipeline. Be attentive to the fact that the very nature of an online buyer is different than the homeowner who reaches out to you. Leads need to be called quickly, often and with an approachable tone.
What A Lead Is
A lead is an introduction to a contact or prospect who has proactively shown interest in your services. This information is as valuable as you make it. Calling right away is a winning formula to following up to leads. How quickly you contact the lead after receiving the information can make or break the sale. It’s paramount that contractors have a system in place for calling leads multiple times and tracking progress. This is the only way to ensure you’re getting the maximum benefit from each lead.
2. Targeted Data
All homeowners have taken an action or multiple actions to get their information to our contractors, largely through a network of home improvement websites and a seasoned marketing program. The homeowner will select the specific project, timing and location for the requested work. The data collected is optimized for each contractor based on your trade, territory and when you want to receive leads. Leads are vetted and designed to provide you with information unique to you.
3. More than A Name
Thinking of a lead as just another name will only hurt you in the long run. A narrow definition of a lead will deliver narrow results. Challenge yourself to expand your mindset to view the lead as a way to build your contact list and secure future repeat business. If you do win the job and perform quality work, there’s a very good chance the homeowner will be letting their friends and family know through word of mouth.
4. A Way to Advertise & Grow Your Business
There’s no shame in using advertising as way to generate more business and reach new prospects. Make sure your website is updated, informational and attractive. This is one place you can guarantee any lead will go to check out your business. Ask your customers to write reviews about you online. Reviews lead to more generated sales, an increase in conversions and a greater number of return visitors.
5. A Step in the Right Direction
A lead is a step in the right direction. You’re taking action to move your business forward and gain new customers. Growing your business is all part of owning your own shop. Your consumers are online searching, requesting and reviewing. Make sure you’re there to answer their call.
What A Lead Is Not
Now that we know what a lead is, let’s clarify what a lead is not so there’s no confusion. A lead is not a sale, a guaranteed job or a done deal. Using a lead generation service is a form of advertising for your business. While the leads that are sent to service professionals are interested customers, it’s up to the contractors to sell their services.
Most homeowners will seek out multiple quotes, regardless if they submitted their request online or not, so don’t be surprised if you encounter competition during the estimate and bidding process. This is where the contractor needs to implement their sales skills and differentiate themselves from the other contenders.
CraftJack’s Terrific Credit Policy
Despite elite technology, bad phone numbers can fall through the cracks. While we do not credit you if you do not talk to the homeowner, we do have other scenarios where a credit will always be granted:
- Fake Phone Numbers
- Wrong Phone Numbers
- Renters Submit Lead
- Mismatched Service
Educating yourself on what a lead is will be your quickest way to finding success with a lead generation service like CraftJack. There are no guarantees in life and the same goes for business. That’s why it’s up to you to learn how to use this information to your advantage and take all the necessary steps to turn each lead into a sale.
Start turning more leads into jobs by signing with CraftJack at 866-456-6977.
Estimates are an important part of the job. They help the customer better understand what they should expect from your services and how to best budget for their project. Of course, there’s a lot to be included to ensure you’re communicating properly.
From materials needed to time spent on the job, roofers have plenty to include when it comes to preparing a proper estimate. Here’s why you need and what to include in your roofing estimate.
Are you looking for more roofing leads in your area? Give us a call at 866-456-6977 to start providing more estimates in your area.
What Is An Estimate?
If you’re a roofing contractor, you’re likely familiar with estimates. They help a customer better understand the scope of the project, budget and anything that makes your business stand out. A well-written estimate can help to better explain the project in full to the customer and avoid any surprises, making them more likely to hire you.
It’s important to note that providing an estimate is not a favor to the customer. An estimate will help to clarify communication with the customer and should always be provided.
Understand The Job
One of the first things you should do, before even putting pen to paper and preparing the estimate, is see the job and meet the customer. While you could certainly receive some information over the phone, it’s likely things may change once you see the scope of the project. After all, being the expert, you may see some things that the customer had overlooked when it comes to their roofing project. Ask the customer questions to clarify the work they want done and about any details that may be involved.
Set up a time with the customer to come out and observe the roofing project. It’s a good time to take measurements for yourself and get the specs you’ll need to create the most accurate estimate for the work. Once you’ve met with the customer, you can begin preparing your written estimate.
What To Include In Your Roofing Estimate
Now that you’ve seen the job, you can begin to write your estimate. It’s a good idea to work with a template to easily plug information in where you need it. Here are a few items you’ll want to include in your roofing estimate:
- Your Contact Information: An easy way for the customer to contact you if they have questions.
- Summary of the Project: This helps to give both you and the customer a clear understanding of what the roofing job will look like. You may also want to include any relevant dates here.
- Costs: Be sure to line item the estimated charges for the project.
- Payment Schedule: Outline the way you’d like to be paid and when the funds are due.
- Guarantee of Work: If there is an issue with the project once the job is complete, outline your company policy on how things might be fixed.
- License, Insurance & Other Information: If you’re a part of any trade organizations or want to outline what license your roofing business has, be sure to list it in your estimate.
As noted above, you will need to share the approximate costs for the project. This is one of the most important parts of the estimate. However, there’s a lot to account for to ensure you’re presenting the most accurate estimate. Here are a few items you’ll want to include:
Is the roof damaged or will items need replacing? Demolition of these items will cost you and your employees money to complete the work as well as properly dispose of it. Be sure to include this in the total costs.
The roofing materials may be the largest cost for the homeowner, so it’s important to get this as accurate as possible. Sometimes, the homeowner may provide the measurements for you, but you may also have to measure the roof yourself. This information is important to properly calculate the roof size to get the most accurate estimate for materials needed.
Don’t forget to account for the work you and your employees are doing on the home. Include hourly rates and how long the project will take. If you’re bidding out parts of the roofing job, be sure to factor in these costs as well.
Often, roofing projects will require local permits. While the homeowner may be aware of these, you should be the expert in your area. Research and know what permits are applicable. Include any costs for those permits in the estimate.
Guarantee Of Work
If you haven’t put a guarantee of work in your estimate, you may find it a helpful benefit to add. This helps put customer fears to rest by ensuring you’ll take care of any issues with the work if problems are discovered once the job is completed.
Make Your Business Stand Out
Estimates can help make your business stand out. While including information about your insurance is helpful, you may also want to include any additional ways you’ve gone above and beyond for your customers. Have you completed any certifications? Are you apart of any roofing trade organizations? At the end of your estimate, including some additional info like this will help differentiate your roofing business from the rest.
An estimate is a crucial part to help you win the job. Providing a well-written estimate will benefit your business and potential customers. Use these tips to help prefect your future estimates.
If you’ve been eager to write more estimates, we can help. Call us at 866-456-6977 to get more roofing referrals near you.
Summer has arrived and for many contractors, you are busy. More leads are likely coming your way in all parts of the country, but are you curious as to what jobs tend to be more popular right now?
We have the answer for you. As things heat up, it’s no surprise that AC repair is a top project in every region of the country, but there are some that may surprise you. We’ve gathered data from the summer to see what projects are most popular in the South, Southeast, Upper Midwest and Southwest so you can be best prepared for the right jobs in 2018. CONTINUE READING
Lead generation is a marathon, not a sprint. It’s not something you can throw $100 at and expect an immediate return of $1,000. While more and more homeowners are remodeling their homes, more and more contractors are entering the arena as well. Therefore, you may not close every single lead you receive from a lead generation service. However, when you take a step back and analyze groups of leads vs. individual referrals, you can see why patience pays off with lead generation.
Ready to receive leads this week? Give us a call at 866-456-6977 to sign up with CraftJack today. Starting July 1, CraftJack will be offering five free leads for pros who prepay $500 (all of which go towards your referrals).
Return On Investment
Like any marketing initiative, whether it flyers, a new website, Facebook or lead generation, you have to track your return on investment. Therefore, let’s look at a few examples from active CraftJack contractors:
A general remodeling contractor signed up in 2017. In July 2017, he started receiving leads for appliance, kitchen, bathroom and basement remodeling. In his first few months, he had purchased 15 leads for a total of $650. He had closed a few small jobs, but nothing big (still, generating some revenue). Then, in August 2017, he called in to tell us that a $14 lead turned into a $17,000 job! At that point in his CraftJack career, he had spent $2,010 on CraftJack leads. Combined with the revenue for his other jobs, he had made $19,500. Add in time for estimates, calling and following up leads, gas, payroll, labor and materials for the jobs, let’s add $7,000 to his total costs during this time. Let’s add it all up.
- Revenue = $19,500
- Total Cost = $9,010 ($2,010 on leads and $7,000 on miscellaneous costs)
- Net Profit = $10,490
- ROI = 116%
Not bad for a return on investment, wouldn’t you say?
Let’s look at another contractor who wasn’t happy after signing up with CraftJack. He had been getting remodeling and cabinetry leads for a few months and had not closed a job or two in a few weeks. Before jumping to conclusions, together, we looked at his account.
The contractor bought 42 leads for $1,282 ($31/lead) over four months with CraftJack. In that timeframe, he closed five jobs, bringing in a total of $20,718. Again, let’s add other costs associated with these jobs such as calling and following up with leads, gas, payroll, labor and materials. Let’s make it an additional $10,000 in costs.
- Revenue = $20,718
- Total Cost = $11,282 ($1,282 on leads and $10,000 on miscellaneous costs)
- Net Profit = $9,436
- ROI = 84%
Do NOT Judge Lead Generation On One Job
In both of the examples above, the contractor did not close the first job. In fact, one pro did not close any of his first five leads. We understand that every dollar counts and you may only have so much money to spend on lead generation. Nonetheless, when you start looking at lead generation as a marathon and not a sprint, you’ll realize its full potential.
Start Getting Leads from Homeowners Near You
If you’d like a return on investment like the contractors above, it’s time to give CraftJack a try. Give us a call at 866-456-6977 to sign up today!
Are you a roofing pro looking for more leads in your area? It’s always a good idea to try multiple tactics when it comes to generating more leads for your business. Social media, referral and networking are a great way to connect to homeowners who may be looking for your services. But, your efforts should not stop there.
What if I told you there’s a way you can easily find and connect with homeowners who are looking for roofing contractors right at this moment? That’s exactly how CraftJack can help you. We’re here to help your business grow! See a few reasons why CraftJack’s roofing leads are unique.
If you’re a roofing pro, we have leads for you! Start receiving roofing leads in your area by calling us at 866-456-6977.
Unique Roofing Leads
When it comes to lead generation, we know that you have many companies to choose from. However, CraftJack offers unique benefits to our pros that are unmatched. Here are a few benefits our contractors enjoy:
- Real-Time Leads
- Many Roofing Categories
- Speed-To-Call Discounts
- Dedicated Account Managers
- CraftJack Pro App
- Free Reviews
As you may already know, roofing leads can come at any time, day or night. Some roofing projects have a certain sense of urgency, especially if a homeowner has found a leak. That’s why it’s important that our roofing pros get leads in real time. You can easily and quickly contact the potential customer so you can better understand the scope of the roofing project and schedule a time to provide a quote. By providing real-time leads, we’re helping you reach the customer while the roofing project is top-of-mind, giving you the best chance at winning the job.
Many Roofing Categories
While you may be a roofer, there might be some jobs you prefer or have a better expertise in than others. Here at CraftJack, we want to match you with only the leads you want to receive, so you can spend more time doing the work you love. That’s why we offer leads in a variety of roofing categories, such as:
- General Roofing
- Roofing Shingles
- Roofing Sealant
- Metal Roofing
- Roof Heating Cables
Not only does CraftJack provide real-time roofing leads, but we’re taking it a step further by incentivizing you to call faster. Pros who call their lead within 30 minutes get a 20% discount on that specific lead. Why? Because calling speed matters. In fact, 78% of homeowners choose the first party that contacts them for the job, according to data from Marketsharp, HomeAdvisor and CraftJack. So we want to help you win the job and grow your business by offering this unique discount on roofing leads. This is an exclusive benefit available to only CraftJack contractors that you’ll want to take advantage of as soon as possible.
Dedicated Account Managers
At CraftJack, we’re here when you need us. That’s why we have dedicated account managers here just for you. Our account management team is here to see your business succeed. We want to get to know you and your goals, so you have the best chance at winning more jobs. You’ll be able to speak with your personal account manger when you need them to fix an issue on your account, understand more about our service or simply bounce a business idea off of. CraftJack account managers are here for you!
CraftJack Pro App
CraftJack contractors now have access to our pro mobile app, allowing you to access the many CraftJack Lead Manager features from wherever you are. We know that our roofing contractors are constantly on the go, so you can now access your new leads, reviews, profile and more right from your mobile device.
For roofing pros, you can easily manage your new leads and contact them directly from your phone. You can update your business profile with photos of your recent roofing work and manage reviews from happy customers. Try out the CraftJack app today.
Pros know that reviews are essential to your roofing business. It helps prospective customers better understand the services you provide and build trust. Whether it’s from the app or your desktop computer, CraftJack allows you to request and receive reviews for free. Asking for reviews is the best way to build up this section of your portfolio and will help grow your business in the long run.
If you’re a roofing pro, what are you waiting for? CraftJack is here to help you find more leads in your area and help your roofing business grow.
Sign up today to start taking advantage of all these unique benefits by calling us at 866-456-6977.