Author Archives: Account Management Team

Industry News: September 2015

As temperatures cool, so does home remodeling work. Despite the upcoming slow season, 2015 has shaped up to be a very good year in terms of home remodeling and home buying. In fact, single-family housing starts have hit their highest levels since 2007!

That’s just a piece of the good news we found over the last few weeks. Below are the stories you need know regarding home improvement.

CONTINUE READING

Video: CraftJack Now Offers Plumbing & Gutter Leads

This month, we released two new trade categories. All contractors can now sign up to receive plumbing and gutter leads. If you are a current CraftJack contractor, you can add the new services in your CraftJack Lead Manager.

If you are not currently signed up with CraftJack, you can see all plumbing categories here and all gutter and downspout categories here.

CONTINUE READING

The Bottom Line Behind Lead Generation Site Reviews

All lead generation services should value any and all reviews, both good or bad, that users post about their company. Good reviews bring on more clients and a company’s response to poor reviews can turn an unhappy user into one that ends up referring the service to other pros.

Nevertheless, no matter how reliable you may think reviews for lead generation websites may be, there are always at least two sides to every story. Before you determine which lead generation site is best for contractors, make sure you know the bottom line behind all lead generation site reviews. In this article, we will touch on some of the things you should keep in mind when reading reviews about lead generation services.

CONTINUE READING

Industry News: July 2015

As the year moves on, we get a clearer picture of the home remodeling landscape for 2015. Early on, signs were positive. Then, certain numbers began to decrease. Fortunately, more experts are starting to agree that 2015 is shaping out to be a very good year for contracting services.

If the recent stories below are any indication, it looks like our good fortune is not going away anytime soon.

If there are specific trends or news sources you want us to follow, please let us know in the comments section below or email me at jacob.hurwith@craftjack.com.

CONTINUE READING

Video: How Make A Video With Your iPhone

Recently, we showed you how to create high-quality videos using smart lighting, a microphone and a computer, but unfortunately, many of you wont have access to such equipment out in the field. That is why Noah is back showing you how to create, edit and upload an excellent video with just your iPhone.

Much like your other videos, this video will be perfect for your website, CraftJack profile or social media pages.

CONTINUE READING

Video: Reconnect With Old Prospects

“Don’t give up, don’t ever give up.” Those aren’t just famous words spoken by the great Jim Valvano, but words to live by in lead generation.

As Noah discusses below, following up, even when someone has shot you down for a current project, can bring new light. Just because a homeowner wasn’t ready for their flooring project in January doesn’t mean they are not interested in redoing their floors this summer.

As such, reconnecting with old customers is always a smart decision. See why and how below!

CONTINUE READING

Video: New Profile Match Page

Lead generation is always a two-way street. Homeowners are coming in and contractors are coming out. Too often, we forget about the homeowner perspective and solely focus on the contractor side of the street. Not today.

CraftJack recently made some improvements to your profile as well as the profile match page homeowners see as they search for available contractors. Watch below as Noah goes over all the changes that should improve your close ratio and ROI.

If you have any questions about your profile, please email us as support@craftjack.com.

CONTINUE READING

How Is CraftJack Different Than Other Lead Generation Companies?

At CraftJack, we are always finding ways to provide the best experience possible for all our loyal contractors. Over the past few years, we have made numerous updates to the CraftJack Lead Manager and would like to highlight some of the biggest changes and advantages to our lead generation services.

As always, if you have any questions or concerns about your account or are interested in signing up, please give us a call at 866-332-7134.

CraftJack offers unique features that few, if any, other lead generation companies provide. In this article, we will explain how each gives you a distinct advantage over your competition.

CONTINUE READING

4 Reasons Digital Marketing Is More Effective Than Traditional Marketing

Having entrenched myself in the marketing arena for over five years now, I have seen quite a few changes. In the old days, billboard signs, newspaper ads, TV commercials and word of mouth marketing reigned supreme. If you wanted to get the word out there, all you had to do was utilize one of these channels.

Today, most of those avenues will not work (with the exception of word of mouth). Consumers are spending more and more time online and therefore, your marketing strategy must adjust. The companies that will withstand the test of time are blogging, interacting with fans on social media, buying digital ads on prominent publications and making YouTube videos. Clearly, these companies are adjusting.

CONTINUE READING

A Winning Formula To Following Up With Leads

Even if you are the best salesperson in the world, you will not close 100% of your leads on the first call. That is an admirable goal to strive for, but in our decade plus of existence, we’ve never heard of it coming to fruition.

Therefore, a strategic and thoughtful follow up process is a must when it comes to lead generation. Sadly, following up can get in the way of your busy schedule, along with completing projects on time, calling new leads and managing your employees. But don’t fret! We have come up with the winning formula for following up.

CONTINUE READING