Author Archives: Account Management Team

Reviews Are Free With CraftJack; Use Them

Contractor Review

You could have the best sales pitch in the world, but if you don’t have at least five positive reviews from local homeowners, chances are, you won’t close many jobs.

Reviews are vital to new business. While we’ve touched on this topic before, there is new research available showcasing how valuable online reviews really are. We’re going to summarize the data and then show you how you can get FREE reviews with CraftJack.

Ready to start gathering more homeowner reviews for your website or online toolbox? Sign up with CraftJack today by giving us a call at 866-456-6977.

Homeowners Need Reviews

Many of us assume reviews are important, but in addition to our gut, there is tons of research proving they really make a difference. Chicago-based ReviewTrackers recently completed one such study. They help gather company reviews across hundreds of different websites. If someone has written a review on your company, they know about.

The first-ever ReviewTrackers Local Search and Online Reviews Survey examined the research and decision-making process of today’s consumers. Their results are staggering and prove once and for all that all customers, including homeowners, want to see reviews.

Below are some of the main takeaways: 

50% Of Homeowners Check Reviews

Over 50% of consumers often or always check out online reviews, while only 34% seek out information on discounts and pricing.

Analysis: More homeowners care about the quality of your work compared to those who look for the best deal. Therefore, you could offer 75% off to all new customers, but chances are, if you don’t have positive reviews, they won’t ever consider hiring you.

Factors That Affect Purchase Decision

36.4% of consumers agree that Google reviews, reviews on other websites, and local search rankings are the most important factors when looking for a business.

Analysis: Beyond price, experience, responsiveness or numerous other characteristics, homeowners put reviews and the opinions of past customers over anything else. In fact, more than one out ever three homeowners agree that reviews on your website, CraftJack and other websites is the most important factor when considering who to hire.

Reviews Are Very Important

62.7% of consumers believe that online reviews are “important” or “very important” when choosing a local business. Only 3% do not consider reviews when making a purchase decision on a local business.

Analysis: Literally only three out of every 100 customers do not consider reviews before making a purchase decision. If you don’t have any positive or any reviews at all for that matter, chances are, only 3% of your potential customers will hire you.

Customers Look For Reviews

69.9% of consumers read reviews in the beginning of and during the research phase, when they start to gather information (discovery) and when they make a list of options (comparison).

Analysis: Finally, more homeowners look up reviews during the research phases of their hiring decision compared to later on. Therefore, when a homeowner is considering you or another local contractor with the exact same skills, they will look at your reviews.

Let’s Get You Some Homeowner Reviews

We know you’re an amazing contractor, but now we need to get the word out to homeowners in your town. Luckily, when you sign up with CraftJack, you can easily request a review with a click of the button.

See how easy it is, if you sign up with CraftJack:

Of course, this feature is only available to current CraftJack contractors. Luckily, you can sign up today and start getting more leads and homeowner reviews. Give us a call at 866-332-6977 and close more jobs immediately.

Where To Find Business Advice

Where To Find Business Advice

Regardless of what type of company you’re a part of, there’s bound to be a situation where as a business owner, you need advice. Especially if you work in an industry where new products and techniques are changing, it’s a good idea to seek out a reliable source of information when needed.

There are many places and people you can turn to when seeking out business advice. Some of them might be people you know and other resources you may have to seek out using the Internet. If you’re looking for business advice, here are a few places you might be able to find reliable information.

Your lead generation service is a great way to find business advice that can help you grow. Sign up with CraftJack today by calling 866-456-6977.

Network Locally

If you’re looking for business advice, it’s a good idea to start with other local pros in your area. After all, if there are changes in your city or new trends you’re seeing, it’s likely they’ll be seeing it too. Look for networking events that might be held in your area for pros.

Join A Trade Organization

A great way to gain insights into business is through a trade organization. From electricians to remodeling pros, there are many associations to choose from. Some are regionally based while others are nationally known. Not only do they provide the latest resources on your trade, but they also can connect you with other pros, where you can share advice. Some even offer local chapters where you can contact others if you have a pressing question or issue about your business.

Ask Your Lead Gen Service

If you currently use a lead generation service, you should know that most offer many perks besides just lead generation. Here at CraftJack, we welcome your business questions and will help you figure out the best ways to help your business grow. We provide resources here on our blog to help answer some of your business-related questions, or you always have the option of calling us and seeking the advice you need.

Listen To Podcasts

Utilize Online Forums

As you already know, the Internet opens up a whole new world of information at your fingertips. You can research new business information daily and educate yourself. But, if you have a specific question or problem, you might want to try connecting with other pros through an online forum. Depending on your trade, there are many available.

Listen To Podcasts

Podcasts are a great way to continue to grow your business acumen. If you have some free time while driving, cooking or another activity, a podcast can be a great way to grow your skills. There are many small business podcasts available as well as ones that relate directly to your trade.

Read About Business

One of the best ways to grow your business knowledge and gain new insights is through reading. This can be renown business books or even email newsletters. Expand your knowledge by reading books in sales, marketing and general business administration. Here are a few to add to your reading list:

  • Start With Why by Simon Sineck
  • The 7 Habits Of Highly Effective People by Steven R. Covey
  • The 21 Irrefutable Laws Of Leadership by John C. Maxwell
  • Never Split The Difference – Chris Voss

Additionally, there are many online resources you can turn to when it comes to growing your business skill set. There are many blogs and videos available for free that you can subscribe to. For example, the Stanford Graduate School Of Business’ YouTube channel provides free and helpful insights from notable professionals and professors. This will help you learn more and grow your business expertise.

Join A Forum

Share Your Expertise

You have a lot you can give back to your community. If you’ve received advice or have knowledge on a certain subject, don’t be afraid to share it with others. While competition might be a concern, you shouldn’t be afraid to help out if you can.

Pay-it-forward, especially with younger generations who are up and coming in the industry. As you may know, there is a skilled labor shortage. Your knowledge and expertise in your trade can help advise the next generation of workers.


Sometimes, being a small business owner can feel lonely as you strive to be successful. Bu the good news is that it doesn’t have to be that way. You can use a few of these tips and resources to connect and find the advice you need to help your business grow.

As always, if you’re looking for a quicker way to grow your business, sign up with CraftJack today. Give us a call at 866-456-6977.

CraftJack Mobile App Coming Very Soon

CraftJack will soon release the very first version of our mobile app! Once the app is released, CraftJack contractors will be able to manage your quality leads through the newest and most sophisticated lead generation app on the market.

This app is designed to help you connect and manage your leads quickly and efficiently right from your mobile device. Not only does this give you a better chance of winning the job, but it helps you to earn the 20% Speed-to-Call discount with all leads, a unique benefit for only CraftJack pros.

If you’d like to take advantage of this one-of-a-kind mobile app and start receiving the quality leads you deserve, give us a call at 866-456-6977.

Here’s all you’ll you can do with the CraftJack app:

  • Easily contact leads through the app
  • Get custom alerts for new leads
  • Save money with alerts for your Speed-To-Call Discount
  • View lead details & contact information
  • Manage current & previous leads
  • Ask homeowners for reviews
  • Request a credit
  • Add notes for each lead received
  • See your billing & account info
  • Update your business contact information
  • Easily contact your account manager

As a friendly reminder, CraftJack offers leads for the following categories:

  1. Cleaning
  2. Carpet & Fabric Cleaning
  3. Decking
  4. Designers
  5. Drywall & Insulation
  6. Electrical
  7. Fencing
  8. Flooring
  9. Garage
  10. General Contractor
  11. Gutter & Downspout
  12. Handyman
  13. Home Building
  14. HVAC
  15. Junk Removal
  16. Landscaping
  17. Masonry
  18. Painting & Staining
  19. Pest Control
  20. Plumbing
  21. Pool
  22. Remodeling
  23. Roofing
  24. Siding
  25. Snow Removal
  26. Solar
  27. Testing & Abatement
  28. Tree & Shrub Removal
  29. Windows & Doors
  30. And more coming soon!

Why wait any longer? Start receiving quality leads from real homeowners by giving us a call at 866-456-6977.

How To Handle Customer Complaints

For any small business, a customer complaint is bound to happen at some point. While you may go the extra mile to provide the best service to your customers, there could be an incident that’s talked about.

While negative feedback can be discouraging to you and the success of your business, it doesn’t have to be. In fact, if you respond appropriately, it could actually benefit both you and the customer. Here are a few tips to better handle customer complaints to keep your business successful.

Great customer service starts with the customer. If you’re looking to connect with more customers, give us a call at 866-456-6977.

1. Evaluate The Complaint

Whether you agree with the customer or not, you must evaluate the complaint in full before taking a next step. Listen to what the customer is saying. Is this about the final product or service provided? Or, are they confused about the total cost? Sometimes, a customer can seem frustrated, but they just need some guidance to understand that there’s a solution in sight. Your job is to calmly help them find that solution and provide a great service.

2. Consider The Medium

How did the customer contact you with the complaint? Was it in person after a job? Was it on social media or an online review? This can help you navigate the next steps of how best to handle it. If the customer is chatting with you in person, you likely don’t have a lot of time to step back and evaluate before you handle it. However, voicemails or online complaints give you a little more flexibility in deciding how to handle the situation.

Dont Get Emotional

3. Don’t Get Emotional

While it may be hard to receive a customer complaint, it’s very important you don’t react emotionally. Yelling or being impatient will not resolve the situation. It’s not easy to receive feedback that you may not want to hear. However, do your best to listen and stay calm. Try not to get defensive. This is the first step to a positive customer service experience.

4. Show You’re Listening

Often, the upset customer needs to feel like they’re being heard. If you’re in person, use non-verbal cues like nodding, to show that you’re listening. If it’s a complaint left on the Internet, work to respond as quickly as possible. If possible, ask to chat with them in a direct message or email so you can understand the situation better.

5. Ask Questions To Learn More

Asking questions can help you get to a resolution quickly. Ask open-ended questions about the situation. This shows them that you’re indeed listening to their concerns and want to find a solution that works for all. It’s a good idea to thank them for their feedback before you ask, to show it matters. Ask questions like:

  • Where do you think we could’ve improved?
  • What would be a good next step to resolve the matter?
  • What can I do to turn the situation around for you?

It’s a good idea to also ask to clarify the dilemma. You could say something like “ I really want to completely understand the issue. Is it OK if I repeat what I’ve heard?” Then, in your own words, share your understanding of the situation.

Evaluate The Complaint

6. Respond & Resolve In A Timely Manner

Don’t let the complaint linger. If someone has left a review or comment online with a complaint, you must respond to it. Ignoring the customer will only make them feel unvalued. While you can and should take time to evaluate a proper response, don’t push it off or ignore it. A public, timely response, especially on social media or review sites, not only shows the customer that you care, but shows potential customer you go the extra mile.

7. Go Above & Beyond

Once you thoroughly understand the situation, work towards the resolution. Do what it takes to make the customer happy. If the resolution calls for a repair, fix it without hesitation and do so with a smile. If the resolution calls for a refund of some sort, make sure it’s processed quickly.

8. Follow Up With The Customer

Once you’ve resolved the issue, don’t just leave it. Follow up with the customer to make sure they are satisfied. If you’ve provided them with excellent customer service, you may have even turned them into a repeat customer! A follow-up call or email also ensures that no other problems have arisen.

9. Learn From The Complaint

Regardless if you agree or disagree with the complaint, there’s always something to learn. Once you’ve turned the situation around and found a solution, reflect on the situation. You might be able to find a takeaway that can help improve your business and processes in the long run.


Customer complaints are never easy or fun to receive. But you can turn things around with how you handle them. Be sure to not react out of emotion, but think clearly and calmly about the situation. Work with the customer to find a solution that’s a win-win for all!

Sign Up With CraftJack To Be Listed On Our Directory

Contractor Directory

Homeowners are finding local contractors via referrals, yellow pages, offline, online and various other channels. One avenue that has been used for years and still connects millions of contractors to homeowners is the online directory.

Logically, when a homeowner is ready to hire, they look for reliable contractors in their town. Oftentimes, they search online and a directory is the first thing that comes up. Luckily for CraftJack contractors, we have one such directory that attracts thousands of homeowners every day. Continue reading to see the intricacies of our directory and how you can get added today!

If you want to be listed on this widely popular directory, give us a call at 866-456-6977. We can get you listed right away!

ImproveNet Directory

As a lead generation company for contractors, we go out and find every single lead on our own. Therefore, we have to connect with the homeowners you want to be connected with. To do that, we created a website called ImproveNet. On ImproveNet, homeowners can research project costs, see design inspiration and most importantly, connect with local contractors.

One way they find your competitors is through the ImproveNet directory. Once the homeowner picks a city and trade or service, they see a list of pros who offer those services. As an example, the homeowner on the page below is looking for bathroom remodeling contractors in Chicago, IL.

ImproveNet Directory

From the page above, they can request a quote from that contractor, as well as others in the area who remodel bathrooms.

Benefits of A Directory

Given how many homeowners are searching for contractors online, it’s no surprise that more and more contractors are connecting with homeowners ready to hire via online directories. However, besides showcasing your name on a new channel, there are plenty of other benefits of being listed on a popular directory such as ImproveNet:


As you can see in the image above, this list only contains bathroom remodeling contractors in Chicago. Chances are, only Chicago residents looking for bathroom services will find this page. Therefore, when a homeowner sees your name on a directory and calls, you can rest assured knowing it is a real homeowner, from your town, ready to hire.

With the ImproveNet directory, your name will be listed in any city you work. Therefore, even if your office were in Chicago, your name would be listed in all surrounding cities, and related trades, if you service those areas. As such, your name won’t just be listed on one page. Your company would be listed on multiple pages on the ImproveNet directory, vastly increasing your odds of closing more jobs!

New York HVAC Pros

Stand Out from Your Competitors

All online directories are different, but some give you the ability to showcase your skills and services. Fortunately, when you sign up with CraftJack and get listed on the ImproveNet directory, homeowners can see your reviews and your full CraftJack profile.

Homeowners trust other homeowners. That means all contractors absolutely need reviews on your online profiles. In the example above, you can see that HVAC Heating & Air Conditioning Installation received a 5-star review from one homeowner. Compared to A Zone Comfort Air & Heating (listed right below), HVAC Heating & Air Conditioning Installation stands out. When a homeowner sees this list, whom do you think they’re going to contact?

The answer is the contractor with good reviews listed on the ImproveNet directory. Luckily, when you sign up with CraftJack, you can post reviews, your company description and an image gallery of your best work. When you do, new leads start rolling in.

It’s Free

You should always take advantage of free marketing. Luckily, the second you sign up with CraftJack, you get listed on the ImproveNet directory. There is no fee to be listed.

Now, you do pay for CraftJack leads, but along with receiving quality leads, dedicated account managers and lead discounts, you will automatically be added to this directory for no extra charge.


We created the ImproveNet directory so our CraftJack contractors could connect with more homeowners. As more and more homeowners visit the directory, your competitors are taking away potential leads.

Give us a call at 866-456-6977 to get those jobs back and sign up with CraftJack today!

Industry News: July 2017

Industry News - July 2017

Summer is in full swing and that is great news for the construction industry. This is when business booms. You may find yourself with less time to dedicate to staying up-to-date on industry news. Well, we’re here to help.

Homebuilding and remodeling trends are varying greatly across the nation, so it’s an important time to pay attention to what’s happening in your area. Here’s the news you need to know to help you plan for the summer and fall ahead.

Are you looking for new ways to generate leads this summer and fall? Sign up with CraftJack today and start receiving leads from homeowners in your area. Give us a call at 866-456-6977 to get started!

Housing Starts Down In May

Current trends in homebuilding show an overall decline. According to Builder magazine, housing starts fell 5.5% from April and is 2.4% behind pace as of May 2016. However, these decreases can vary greatly by region. The Northeast is seeing gains while Midwest starts have dropped year over year.

However, with the summer months ahead, we may see an upward trend by the end of the season nationwide. This variation in growth across the nation is a large reason why you must seek trends in your local area, as some parts of the country are seeing more business right now.

Housing Starts Down

Average Age Of Construction Workers Is 41

According to a survey by the National Association Of Home Builders, the average age of construction workers is 41. In some regions of the country, the median age is even higher, between 43 and 45 years old. As you can see, the workforce is skewing older. This is one of the hottest topics in the industry. The skilled labor shortage shows that the next generation has less of an interest in joining the construction industry. This is due to negative industry perception and lack of training.

If you live in Maine, check out the latest effort by the Home Builders and Remodelers Association of Maine. They have started an apprenticeship program with paid job site training as well as class instruction. While the classes do have a cost, students will be partially reimbursed by the state.

Consider how you can be a part of the solution and encourage the next generation of workers. Perhaps that means networking in your community or training a younger worker. It could make a difference.

Demand For Asphalt Shingles

In the latest news for roofing contractors, the demand for asphalt shingles is expected to grow in the next four years. According to a study by the Feedonia Group, they predict a 5.9% increase in demand every year until 2021. Homeowners in areas that are prone to severe weather, such as hurricanes and damaging thunderstorms, are looking for durable options that will last. Also, homeowners are looking for sustainable options, making reflective asphalt shingles a smart choice.

This prediction means more business to come for roofing pros, especially those located in areas prone to storms.

Average Age Of Construction Workers Is 41

2016 Characteristics Of New Housing Report

If you’re interested in learning more about what homeowners are looking for, you’ll want to check out the U.S. Census Bureau’s 2016 Characteristics of New Housing Report. This report contains details on what’s hot in new homes. This could be a great sign of what current homeowners might be looking to remodel to improve their ROI. Here are a few interesting points from this report:

  • Majority of single-family homes completed in 2016 had air conditioning and four bedrooms or more.
  • Majority of single-family home sold in 2016 were a part of a homeowner’s association and had a two-car garage.
  • About a quarter of single-family homes completed in 2016 included stucco exterior walls and a full or partial basement.
  • Less than a quarter of single-family homes sold in 2016 had brick as their exterior wall material.

Hot Weather Safety Tips For Contractors

With summer here, many parts of the country are heating up. The Southwest has already seen temperatures as high as 115 degrees. The Journal Of Light Construction suggests that anyone working in temperatures above 80 degrees should be taking hot weather precautions. Heat stroke and other illnesses can begin to impact workers at this point. To stay safe this summer, here are a few tips:

  • Stay hydrated. It’s suggested to drink one quart an hour during hot weather.
  • Take regular breaks in shady areas.
  • Know the signs of heat stroke. Nausea, muscle weakness and shortness of breath mean it’s time to stop what you’re doing and cool off.
  • Wear light colored, loose fitting clothing.
  • If possible, work during the cooler parts of the day.

Demand for Asphalt Shingles Up


Your summer industry headlines are showing a sunny outlook for pros. While you will likely be busy this summer, take time to look at what trends you’re seeing in your area for your industry. As we can see from the news above, every region of the country will be different this season. Stay cool this summer!

New Trades To Be Released Before 2018

New CraftJack Trades

CraftJack currently offers real-time, reliable leads in 23 unique home remodeling categories. However, we know there are plenty of other categories CraftJack does not offer; until now. In our ongoing effort to provide the best possible service for all contractors, CraftJack is releasing 12 new lead categories before 2018!

The 12 new trades are:

  1. Handyman
  2. Pest Control
  3. Carpet and Fabric Cleaning
  4. Testing & Abatement
  5. Waste Material Removal
  6. Home Building
  7. Paving
  8. Audio/Visual
  9. Security Services
  10. Stone & Tile
  11. Home Inspection
  12. Carpenters

As you can see, our business is rapidly growing, just like the thousands of contractor businesses that sign up for CraftJack. If you’d like to join this growth or soon receive leads in any of these categories, gives us a call at 866-456-6977.

How To Market Your Business On A Budget

How To Market Your Business On A Budget

With any small business, marketing is important. However, most business owners choose to invest less in marketing in favor of other areas. While you should always allot a portion of your budget to marketing, there are tactics you can utilize to lower the costs.

Digital marketing is where many small business owners turn when it comes to marketing. See what you can leverage to market your business on a budget.

Speaking of budget, you can choose exactly how much to spend with CraftJack. Give us a call at 866-456-6977 to receive new home remodeling leads for less than you think!

Create A Marketing Plan

Before you spend any money, you should know where you’ll be spending it first. By creating a marketing plan, you can outline what marketing efforts are best for your business and what goals you hope to achieve. This way, you know you’re only investing money in marketing that works.

A part of your marketing plan should be your budget. Research your chosen tactics and see what the average spend is and how much you’re willing to allot to that out of your overall company budget. Break it down by tactic so you can see exactly where your money is going.

Email Marketing

Email marketing is a great way to reach both potential and previous customers to tell them about your services. Most email marketing services, such as Constant Contact or MailChimp, offer a low-cost option that’s perfect for small businesses.

If you do go with email, always ask before adding someone’s email to your subscription list, as you don’t want to annoy them with unwanted email. You can include a sign-up form on your website or social media to help grow your list.

Create A Marketing Plan

Social Media Marketing

Nowadays, most businesses, both large and small, are connecting with customers on social media. At the very basic level, it’s a free way to advertise, talk about your business and bring more awareness to your brand. However, if you really want to boost your social media marketing, you may want to consider advertising a post or your page for a certain amount of time, based on your budget.

Network In Your Community

If you’re looking to connect with local homeowners, try networking with other local businesses in your community. Leave business cards at local coffee shops or community bulletin boards. A service project within your community can be a great way to show your expertise, while connecting with others and helping a local cause. You never know when you’ll make a connection in your area, so always carry business cards on you.

More than anything, the costs of community networking is more time rather than money. Though, you may want to invest in a business card that’s well done so you’re prepared to impress others!

Leave-Behind Materials

While reaching your customer digitally is a must, there are still the tried-and-true methods of traditional marketing. Items like pens, brochures and fliers can be a reminder of your business whenever a customer sees or uses the item. Of course, much of the cost here depends on the item you choose to personalize with your branding. Pens and magnets can cost more than a simple flier, but are more likely to stick around longer. Consider what leave-behind materials might be right for your business and create your marketing budget accordingly.

Email Marketing

Share Advice

As the saying goes, the best things in life are free. As such, sharing advice with a potential customer is not free for them but it helps to market your business for free as well. Sharing advice with others can be done in person or online and helps benefit your company by showing your expertise in the subject. While you don’t have to give away all your tips and tricks, a contractor who’s willing to be helpful is more likely to be hired by a new customer.

Look for groups on social media or online message boards. You can find many DIYers there looking for help, but also homeowners directly looking for pros. Share your advice but keep an eye out for a potential lead.

Referral Incentives

Word of mouth is ideal when it comes to finding new leads. However, you certainly must rely on previous customers for that style of marketing and hope they follow through. Offering an incentive for referrals can be a great way to boost business. Consider giving a discount to repeat customers who refer you to another homeowner. This makes it easy to fit in a tight marketing budget, as you won’t be paying for any additional materials.

As you may already know, reviews are helpful for all contractors. Never be afraid to ask for reviews and direct customers to where they can leave them. You may also want to provide an incentive for satisfied customers who leave you a review.


You don’t have to spend millions to make your marketing worth it. Create a budget based on the marketing tactics you think will work best for your business and measure how successful they are. Planning ahead is key to spending your money wisely. Get creative and try a few of these tactics for the best ROI!

Looking for an easier marketing tactic? Try CraftJack where we can send you leads and never go over your desired budget. Give us a call at 866-456-6977 to get started today!

4 Reasons To Call Every Lead & Homeowner

4 Reasons To Call Every Lead

It seems simple enough, but turns it out, many contractors are not calling their leads or returning potential customers’ phone calls. Simply put, you are saying no to new business.

But, besides closing fewer jobs, there are other drawbacks to not calling leads or responding to every homeowner that contacts you. See a few obvious and a few not-so-obvious downsides to not calling your leads.

If you’re not getting as many leads as you hoped this summer, give us a call at 866-456-6977. We can quickly change that!

Less Work Now

The first and most obvious reason to call your leads is to close more jobs. Whether you’ve signed up with a lead generation company or not, chances are, referrals are sent your way. You either provided good work to a friend or family member, or some of your marketing efforts are coming to fruition.

If they call and you do not call back, how can you close the job? We realize you may be on the job or it could be a weekend with family, but you can not expect them to chase you. Your job is to make their home remodeling experience as easy as possible. You’re not making it easy for them to hire you if you simply do not call them back.

Less Work Later

You are a good and reliable contractor. When someone hires you, they are hiring a contractor who knows the field inside and out. More often than not, if you provide a good service, that homeowner will refer you to their friends and family. One job could turn into five; if you play your cards right. Sadly, one angry referral will derail those five potential jobs.

Let’s jump into an example to explain.

Jill hires you for an electrical job and you provide a fantastic service for a fair price. Jill then recommends you to her sister. Her sister calls you twice, but you do return her call. Jill’s sister contacts Jill, sharing her displeasure.

Now, what are the odds Jill recommends you to someone else? The answer is slim to none. As a result, you just lost five potential jobs.

Call Your Leads

Less ROI

We know there are other lead generation services out there. While we do offer certain perks others don’t, we know all have their pros and cons. But, no matter what lead generation service you use, you are paying for leads. Therefore, why would you not call them?

The same principle applies to a gym membership. If you pay for a gym and never go, are you getting your money’s worth? The answer is no.

So, not calling your leads doesn’t only decrease your revenue, but it increases your costs. All in all, that means a lower ROI.

Less Authority

Chances are, you get most of your business from referrals. If so, you depend on your reputation. Unfortunately, if you’re not calling your leads, you’re hurting your reputation.

People talk and if too many feel you’re difficult to work with or difficult to get a hold of, you’re losing authority in the field. That means fewer people will refer you and even fewer people will hire you.

The only way to ensure your reputation improves is to call every lead back and provide a spectacular service for a fair price.


If you want more business, you have to call your leads and return all homeowner phone calls. Do not expect them to chase you. If you do, you can kiss some future business goodbye.

If you do call your leads, but could use some extra business, why not give CraftJack a try? We can quickly change the number of leads coming your way by giving us a call at 866-456-6977!

Industry News: May 2017

Industry News For May 2017

As June comes along, most contractors get busier with new jobs. However, you should still find time to stay-up to-date on the latest industry trends. To help, we’ve rounded up some of the top headlines for you.

Busy season is here but reports are showing that the warmer winter has already given contractors the opportunity to get more business. And depending on your trade, there are a few new regulations that can benefit you. See a few of our top spring and summer headlines to help prepare you for summer.

Are you looking to grow your business this summer? Give us a call at 866-456-6977 to start receiving leads you want in your area today!

National Housing Starts Down

In the latest report from the U.S. Census Bureau and the Department of Housing and Urban Development, housing starts are down 6.8% nationally from February, but still above March 2016 housing starts by about 9.2%.

Some attribute this to the warmer winter allowing housing starts to begin sooner than predicted. Due to a mild winter, some projects were started in January and February, allowing workers to get a head start.

The same is true for the remodeling business. The National Association of Home Builders Remodeling Market Index showed a 58% increase in activity starting in the first quarter. For remodeling contractors throughout the country, this is good news, meaning business has remained steady and will continue throughout the summer.

National Housing Starts Down

The Skilled Labor Shortage Continues

Though reports show that there is plenty of work available, the growing concern throughout all trades is the lack of skilled workers to get the job done. Last year, we reported on what you should know about the skilled labor shortage and how it’s impacting the construction industry. In some areas, this shortage is hitting harder than others. Areas such as Dallas are seeing it impact their housing market, with the Dallas News reporting an increase in home building costs and long delays in building times.

Industry pros are still examining the causes of this shortage. A recent survey from the National Association Of Home Builders show that younger workers, between the ages of 18 and 25, see skilled labor as a good paying job where they’d learn useful skills. However, the findings also show that 48% believe the jobs are too physically demanding and 32% believe that the work is too difficult. These factors, regardless of pay, are driving the young workforce away from the construction industry.

As experts continue to explore the causes of this shortage, there are ways you can help in your community. Here are a few ideas:

  • Mentor your younger employees.
  • Brush up on your leadership techniques.
  • Network with those in your community and share about your career.

Pros Get A Break From The Heat

Summer weather is hot and working in it can make the work seem even harder, as well as dangerous. Texas has taken notice to the dangers that it poses for construction workers. Texas senators have proposed new legislature requiring mandatory rest breaks for every four hours of work. It will be joining 12 other states that already have similar laws in place.

If your state doesn’t have regulations yet, be sure to know safety precautions others are using during the hotter months, including taking short breaks. Dehydration and over-exertion can lead to heat stroke, damaging organs and risking death. Here are some signs of heat stroke:

  • Nausea
  • Intense Headache
  • Muscle Weakness & Cramping
  • Dizziness
  • Shortness Of Breath

If you notice any of these symptoms while you’re working, stop what you’re doing immediately, rest and rehydrate. Find a place to cool off. For severe symptoms, call 911.

The Skilled Labor Shortage Continues

New Laws May Change Window & Door Business

Changes in politics often create changes within the construction industry. At the risk of potential 2018 federal budget cuts, programs and industries throughout the country are looking at the possible impact it could have on their business. For window and door pros, they need to be aware that Energy Star, a frequent certifier of energy-efficient windows, has possible budget cuts heading its way. This could change the way some window and door pros do business. Window & Door magazine recently published and editorial of what the industry would look like without Energy Star; you can read it here.

Though this change directly impacts the window and door industry, there could be changes coming your way. Keep up-to-date with industry news to see how your window and door business might change.


There are busy months ahead for contractors and the remodeling forecast is good. There could be changes ahead for all trades in new rules and regulations. Keep an eye on industry news headlines as the summer progresses to see what may affect you.

As always, if you want to ensure more business for the rest of 2017, give us a call at 866-456-6977 to start receiving quality leads today!