Author Archives: Account Management Team
More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.
The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.
Why Facebook is Important
When you’re in the business of selling, you need to be where your customers are, whether you like it or not. The world is shrinking, technology is changing and the speed at which we do business is rapidly increasing.
Social media is the one place where you can be open for business 24/7, quickly respond to customer inquiries and reach audiences you never thought possible. Facebook marketing works because it doesn’t matter what size business you have. Facebook provide tools and resources catered to small and large companies.
Facebook hasn’t been around that long, but let’s be honest, they know what they’re doing. The site is user-friendly and they make setting up a business page pretty painless. It’s a free service with options to optimize and increase your visibility based on your budget.
As the page admin, you have complete control over your page, when and what you post. You decide what and how to share with your customers. It’s also extremely easy to manage your business page from your smartphone.
The following list are tools that Facebook for business provides:
- A place to list important business contact info
- Notifications when customers interact with your page
- Measurement info so you can see how your page is performing
- Controls for who can manage or view your page
It’s not just about likes anymore, engagement is a key factor that will help determine the success and stability of your marketing strategy. An interaction or exchange needs to take place in order for engagement to occur. When one of your fans or customers comments on your page, they’re engaging with you and showing interest in your brand. It’s the perfect opportunity to respond and let them know you’ve heard what they said.
It’s important for you (or staff) to monitor your page for these types of exchanges. It’s not acceptable to have a Facebook page for your business only to let the page sit there without any action or updates. Customers will forget about you very quickly, and they’ll remember the poor experience they had trying to connect with you.
Facebook for business isn’t a fad. It should be part of your social media marketing strategy and viewed as a reliable source for reaching customers and increasing sales. It’s okay if you don’t know much about how it works, but that shouldn’t stop you from giving it a try.
The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.
That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.
No matter your trade, CraftJack is vastly increasing its supply of home remodeling leads in 2016.
Ready to receive more home remodeling leads in 2016? Start your CraftJack account today by calling us at 866-456-6977.
When you’re a one-man shop, it’s hard to make time for everything, especially when you’re busy out on jobs. Sales should be your number one priority because without it, you don’t have a business to run. Customers are very in tune with what they do and don’t want when spending their hard earned money. Why not take some time to brush up on your sales skills and become the person they do want to hire?
Even sales experts make time for practice and reviewing the fundamentals. Don’t get caught off guard the next time you’re trying to close a deal. Instead, prepare for a win. See below to learn sales techniques and strategies tailored to small business owners that you’ll be able to implement immediately.
1. Sales Cycle
There are seven stages of a typical sales cycle. No matter what you’re selling, every sale follows a similar pattern. It’s rare one of these steps wouldn’t be included in your next sale and it’s important to master each step if you’d like to thrive instead of survive.
- Know Your Products & Prospect for Leads: You need to be the expert and know your products inside and out. Also, cold calling is dead.
- Set an Appointment: Set a time and place to meet your leads.
- Qualify the Prospect: Get enough information to determine if your prospect is both able and potentially willing to buy your product or use your service.
- Make Your Presentation: This step is the core piece of the sales cycle and where you should spend your most time preparing. Remember that you’re selling both yourself and your company.
- Address the Prospect’s Objections: Address their concerns openly and honestly.
- Close the Sale: This is the most critical step and also the most neglected step. Don’t be afraid to ask for the sale.
- Ask for Referrals: Don’t race out the door. Ask if there is anyone else in their network who may be interested in your services too.
2. Elevator Speech
Do you know exactly what you want to say and how you want to say it when someone asks you about your company? Are you clear, concise and consistent in your delivery? These are all things to keep in mind as you’re thinking about your pitch. An elevator speech is a short summary used to quickly and simply define a profession, product, service, organization or event and its value proposition. You’re looking to create a summary that’s between 30 seconds and two minutes in length. Remember to remain confident and get your point across in a timely manner.
3. Unique Selling Proposition Statement (Mission/Vison)
A unique selling proposition statement (USP) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.” Do you have one? Maybe you do, but as the industry and competition changes, you may have to revisit your current USP and make updates. Take the time to write it out and memorize it. Use it when you’re in conversations with prospects, especially those who might be on the fence about using your services. Below are examples from JetBlue Airline and Safelite Autoglass to give you a better idea of type of USP statements work.
JetBlue’s unique selling proposition’s success centers on the achievable – the simple things – they knew would make a difference for their guests. This set the stage for Direct TV and XM Radio, the provision of first-class seats to everyone, more legroom, great snacks and high-end service at lower-end pricing. No other airline offers these items quite like JetBlue. They are different and their brand stands out because it represents those differences.
Simple. Attainable. Targeted. They delivered.
Have you ever heard of Safelite Autoglass and their business model? They have created The Safelite Advantage™ as a bundle of unique selling propositions providing what consumers have identified as their most important vehicle glass service needs. It’s why leading insurance and fleet companies, as well as more than four million drivers, choose Safelite each year.
4. Overcoming Complaints & Rejections
Complaints can be difficult to handle and, I don’t care who you are, rejection is never easy. Everybody fears rejection, however, there are ways to overcome refusal. For example, learning to deal with objections and rejections can actually lead you to making the sale. Trust and rapport take time to develop, but their importance can’t be overstated. We’ve all heard it before; people do business with people they know, trust and like. You’re going to hear no once in a while and you’re going to have to deal with complaints. Keep in mind that the most successful sales people learn to hear no, pick themselves up and move on to the next sale. They welcome complaints and concerns and instead of getting upset with the customer, they learn from them.
5. Negotiating Effectively
The final sales technique I’m going to touch on is negotiating effectively. Negotiation is hard. It can get pretty complicated and it’s a skill one must practice over and over in order to master. There are full college and post-college degrees and courses in this area. Some of the biggest business deals in the world only get completed because of someone’s superior negotiation skills.
As a small business owner, what does this mean for you? Negotiating is a discussion that is aimed at reaching a mutual agreement, so that you and the customer are both satisfied with the outcome. You need to give a little and take a little in the process of negotiating. There are five important tips to keep in mind as you approach your next negotiation.
- Seek a Win-Win Outcome
- Look for Commonalities
- Acknowledge Counters or Objections
- Broaden the Pie
It’s human nature to think everything is about ourselves. Sometimes it’s not. Sometimes it’s about the customer’s needs and how you can work together to reach a common goal.
Sales is an art and there are strategies and best practices for making it work. The more sales and happy customers you have, the more opportunity you have to showcase your business and expertise. Be ready the next time you’re faced with a new prospect and close the deal.
While much of your business depends on referrals and the quality of your work, more often than not, a potential client is going to look up your information, be it on your website, social media pages or CraftJack profile. When they do, the very first thing they will look for are reviews.
They want to know what other homeowners are saying about your work. They want to see and hear what it’s like to work with you on a home remodeling project. Fortunately, CraftJack has a feature that lets all service professionals immediately request reviews from past leads in the CraftJack Lead Manager.
While many of you are not signed up with CraftJack just yet, we wanted to share a preview of how easy it is to gather reviews and help turn your contracting leads into contracting jobs.
1. Head to Leads Page
With your custom CraftJack login, you will be able to view all leads coming in. We house these on a “Leads Page.” Once you find a lead you want a review for, click on that lead.
2. Request A Review
Looking at one individual lead, you can request a review from that homeowner using our very simple technology. On this page, you will see a section called “Review.” Under it, there is a blue hyperlink that says, “Request a review.”
Even better is the fact that you can request a review from your computer, smartphone or tablet.
3. Confirm Review Request
You are then taken to the message that will be sent to the homeowner asking them to leave a review. The message reads:
It was a pleasure doing business with you. It would be great if you could review my working using the link – review contractor work. This review will take no longer than two minutes of your time.
If the homeowner complies, the review would then be published on your CraftJack profile. To see it all in action, please watch Noah’s quick video below.
Contractors need reviews and with CraftJack, you can immediately request reviews from any of your leads in the CraftJack Lead Manager.
Ready to start gathering terrific reviews? If so, give us a call at 866-456-6977.
Homeowner reviews are one of the best marketing assets you have at your disposal. You have heard form us via our blog, newsletter and account managers, but needless to say, we are not the ones paying your bills. Homeowners are. That is why we went out and talked to an actual homeowner who hired a CraftJack contractor for their bathroom remodeling job.
Alex, who works in commercial construction, wanted to gut both his guest and master bathroom. Being in the industry, Alex knew a thing or two about bathroom remodeling. Therefore, he designed both bathrooms and was looking for a contractor who could make his vision a reality.
After finding one of our many online resources, Alex was connected with two CraftJack contractors in the Nashville area. Additionally, as most homeowners do, he also received two names from family and friends. After meeting with all four companies, he chose a CraftJack referral, Southern Home Exteriors.
Alex noted that one of the reasons he chose Southern Home Exteriors was their excellent communication. Before signing a contract, they went over all the plans in detail. In fact, during the project, Alex was very impressed with their responsiveness; texting, emailing and calling every day.
“I am a very meticulous person, so I’m probably not the easiest person to deal with,” Alex said. “However, they managed me very well.”
Even more impressive was their level of detail. Budgets and timeline play a huge role in all home remodeling projects, but despite a minor setback, Southern Home met Alex’s expectations.
“They focused on quality first,” Alex said. “Their level of detail was very good.”
Despite discovering rot in the floor, Southern Home Exteriors was able to complete both bathrooms in just seven weeks.
As a result of their excellent work, Alex decided to write a review, something he feels is one of the most important marketing assets for contractors.
“I wish I could have written a review as soon as they started,” Alex said. “It’s important for contractors to have reviews on their profile.”
It’s not just us. Homeowners want to see reviews before they hire a contractor. If your audience wants it, you better give it to them.
Free homeowner reviews is just one the many benefits CraftJack offers. To hear more, please call 866-456-6977.
We know how many lead generation companies are out there and as such, CraftJack is constantly looking for ways to improve and differentiate our service from the pack. Nonetheless, one of our biggest differentiators is a perk that we have offered since we started: dedicated account managers.
Unlike many other lead generation companies, CraftJack assigns each and every contractor a dedicated account manager. Your account manager is the one answering your emails and phone calls, altering your budgets, pausing your account and much, much more. But besides a friendly companion, dedicated account managers bring a few key advantages other lead generation companies simply can not match.
There’s something to be said for familiarity. While any account manager could see when you last paused your account or when you increased your budget, without really knowing the person on the other end of the phone, you can not understand their decision or why they signed up for lead generation in the first place.
Most lead generation companies use call centers to field all contractor inquiries. In other words, if you were to call on a Monday to pause your account and again on Thursday to activate it, you may talk to two different account managers. While each manager is capable of handling the job, the account manager who answered on Thursday may not know why you paused it in the first place or what is going on with your company.
By having one dedicated account manager, there is a sense of familiarity, dare I even say friendship, with our contractors. Your account manager knows what makes you tick. They know when you will need to pause your account. They know what is and isn’t working with your follow-up process. All in all, they know you because they are the only person handling your account.
Interested in signing up for CraftJack leads? Give us a call at
Understands Your Business
Many call centers have basic information regarding your account such as budget, company size, area and trades offered. However, as you know, not all small, medium or large companies are the same. Two companies with 50 people each may not have the same number of guys out in the field and therefore, can not take on as many projects as the other. The only way to know how many leads or projects a company can take is by understanding that company.
In an effort to better understand the ins and outs of your business, each CraftJack account manager takes the time to give you a call the second you sign up for our service. We go over the platform, answer any questions you may have and show you how to enhance your CraftJack Profile.
The experience your dedicated account manager has with your account makes your lead generation life easier and more efficient.
Everyone should take pride in their job, but when leads can make or break a business, there is an emotional aspect at play.
At CraftJack, we are human beings and we care about our contractors, but more so, as we build up a relationship with you, our rapport grows stronger. We know our system works, but when it is not working as much as it should, we work diligently to turn things around because we know how important these leads are and how important your business is. There is extra motivation at play when you have built up a rapport with your clients and the only way to do that in lead generation is through dedicated account managers.
There are many lead generation companies in the U.S., but few offer a dedicated account manager that knows yours account, understands your business or care more about your leads than CraftJack.
If you are interested in signing up for CraftJack leads, give us a call at 866-456-6977.
Lead generation companies have gotten it wrong for years. While the industry has been around for decades, many lead generation services have not done all they could for their pros. After all, why should you pay the same amount for a shared lead versus an exclusive lead? It just doesn’t make sense.
Back in 2013, as a new lead gen company on the block, we decided to be the exception rather than the rule. CraftJack introduced our speed-to-call discounts for our loyal CraftJack contractors. Since then, our service professionals have saved over $1.2 Million. When a contractor receives a discount from a CraftJack lead, our pros average a 17% savings. CONTINUE READING
All lead generation websites should value any and all reviews, good or bad, users post about their website. Good reviews bring on more users and a company’s response to poor reviews can also bring on new users.
Nevertheless, no matter how reliable you may think reviews for lead generation websites may be, there are always at least two sides to every story. As such, before you determine which lead generation site is best for contractors, make sure you know the bottom line behind all lead generation site reviews. CONTINUE READING
Customers today want more than just a good contractor. They want to see behind those closed doors. They want to see how you work before they hire you. They want to envision what it’s like to work with you before they sign on that dotted line.
Well, there are two terrific mobile phone apps that are perfect for streaming behind the scenes of your business: Meerkat and Periscope. Watch below as Noah explains exactly how you can use these simple apps. CONTINUE READING
If last week is any indication, winter has officially arrived and homeowners across the country are looking for snow removal pros to clear their streets, plow their driveways and safely remove ice around their home.
As of this year, contractors can sign up for snow removal services through the CraftJack network.
The added services include:
- Snow Blowing
- Snow Plowing
- Ice Removal
Ready to start receiving snow removal or other trade-specific leads? Give us a call at 866-456-6977.