Author Archives: Account Management Team

Video: The Customer Is NOT Always Right

We hear the term that “the customer is always right,” but we are willing to bet many home service professionals can agree that is simply not the case. Whether it’s an abusive homeowner or a landlord who thinks he knows everything about home remodeling, there are plenty of instances where the customer is not right.

In the video below, Noah Mishkin, CraftJack Co-Founder, decided to sit down and discuss five of the most popular instances where the customer is NOT always right.

  1. Inappropriate Situation
  2. Requesting No Permits
  3. Discrimination
  4. Abusive
  5. Refuse to Uphold Terms of Agreement
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5 Construction Email Newsletters You’ll Want to Read

Email newsletters are great because they’re filled with content topics that interest you and delivered to your inbox in seconds. They’re typically free of charge and an easy way to keep up to speed with what’s going on in your industry or trade.

As a business owner and leader, you should be expanding your industry knowledge and challenging yourself daily. There are five construction email newsletters that you should consider subscribing to, based on the content and benefits outlined below.

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Best Forms Of Advertising For Home Improvement Contractors

Marketing is not a one size fits all idea. Just because one marketing idea worked for Company A, that does not mean it will work for Company B. As such, different companies need flexibility when it comes to advertising. If banners are not working, try social media. If SEO is not working, try lead generation. The list of advertising tactics goes on and on.

Nonetheless, there are five forms of advertising that have worked time and time again for home improvement contractors. As such, these five methods are the most effective when it comes to contractor marketing.

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6 Contractor Sales Tips That Will Help Win The Job

Your sales strategy is just as important as the actual hands-on work you do. Why? Because the way you communicate what you can do for the customer is the way you’ll land the job. Sales are incredibly important for any business owner. Knowing your best approach will help to win new jobs and gain referrals.

However, not everyone is great at selling. But, with a few easy tips and techniques, you can gain new business in no time at all.

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What You Should Know About The Skilled Labor Shortage

As a new generation enters the workforce, another begins to leave. For the construction industry, this can present challenges for contractors. The industry is struggling to retain new, young workers as an older generation of skilled craftsman start to leave the field.

According to the Skilled Labor Shortage study released by HomeAdvisor in February, 76% of construction business owners feel that it will be difficult to find new employees, despite plans to hire within the year. As housing currently represent 18% of U.S. economic activity, this is a huge hurdle as industry pros strive for success.

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CraftJack Lead Categories

Did you know that CraftJack offers lead generation services in 21 unique categories? Whether you’re an electrician, a flooring specialist, a roofer, a drywall pro, or a general contractor, CraftJack offers personalized leads you’ve been craving.

If you’d like to hear what projects fall into each category below, please give us a call at 866-456-6977.

  • Cleaning
  • Decking
  • Drywall & Insulation
  • Electrical
  • Fencing
  • Flooring
  • Garage
  • General Contracting
  • Gutters & Downspout
  • HVAC
  • Landscaping
  • Masonry
  • Painting & Staining
  • Plumbing
  • Pool
  • Remodeling
  • Roofing
  • Siding
  • Snow Removal
  • Solar
  • Windows & Doors
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What Customers Are Looking For On Your Website

With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster.

Contractor Wants Vs. Customer Needs

In a recent study released by The Farnsworth Group, 20% of homeowners said they used a pro’s website to both find and contact them. Three out of 10 pros said they get 11% to 25% of their leads from their website or app-generated lead.

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Homeowners Like This Need A Contractor

Speed reigns supreme when it comes to lead generation and that is why CraftJack has worked diligently to create the fastest and easiest notification system in the industry.

We know you guys are busy. We know contractors are out working on the job, traveling, handling payroll and running your business. As such, when a lead comes in, just like the one above, you need to easily be able to contact the homeowner however you see fit. Fortunately, CraftJack offers three very convenient ways to not only receive a lead notification, but to contact the homeowner within seconds.

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Facebook Tips For Contractors

More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.

The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.

Why Facebook is Important

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CraftJack Contractors Received 50% More Leads

The remodeling industry is booming. Dodge Data & Analytics predicts total construction to hit $712 billion in 2016. CraftJack is honored to bring some of that demand to our loyal contractors. In fact, in the first quarter of 2016, CraftJack has sent 50% more leads to our pros on a year-over-year basis.

That means more landscaping leads for the local lawn design firm in Alabama; more remodeling referrals for small bathroom remodeling company in Texas or more reviews for the large painting company in Florida.

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