Author Archives: Jaclyn Crawford

What Lead Generation & Advertising Have In Common

Marketing is all about getting as many quality leads for your business as possible. One of the best-known forms of lead generation is advertising, which plays a specific role in the modern marketer's toolkit. 

The final goal of any kind of marketing strategy for a company is to find and attract possible buyers for its products or services. Those possible buyers are called leads. Any process a company uses to work out who they are and how to reach them is lead generation, also called "lead gen."

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Finding Value In Old Leads

If you're looking to grow your business, it's important to make use of all the tools available to you. A potentially lucrative approach that's commonly missed is finding value in old leads.  

Competing for jobs as a contractor can easily turn into a grind of constantly trying to generate and close new leads as you grow your business. While having a forward-leaning mindset can be a good and necessary thing, it's also a good idea to remember that either "losing" or completing a specific job doesn't necessarily mean old leads can't also offer new opportunities going forward. Remarketing involves some time investment, but it can pay dividends as it helps refill your sales pipeline and make it easier to hit sales targets.

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Budgeting For Lead Generation

Lead generation is a vital part of growing a home services business. Learn how to effectively budget for this important part of marketing.

Marketing is essential for any business and particularly important for home service businesses that provide one-off services such as landscaping or renovations. To thrive, it must have a steady stream of new customers. Word of mouth can only go so far. A robust lead generation strategy is a must for any business that wants to enjoy continued growth.

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Building A Team That Generates Leads

Learn how to grow your contracting business by turning employees into brand advocates who can attract new business.

For a home services business to grow and thrive, it needs a steady stream of customers. Traditional marketing efforts such as social media, flyers, and print ad campaigns are a major source of business, but there are other effective ways of generating leads. Your employees are out there every day, wearing your uniform and acting as representatives for your brand. Learn how they can turn contacts into leads during their day-to-day work, helping you grow your business with every interaction.

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The Contractor's Guide to QR Codes

QR codes are the future of networking. Learn how to use QR codes to get new clients and build your contracting business.

QR codes aren't a new idea, but they're enjoying a resurgence in popularity. Business cards are seen as not just outdated but potentially risky in an environment where people are accustomed to using no-touch options, and most homeowners have smartphones capable of reading QR codes. But how can a home services contractor make use of this technology, and what benefits does it offer in terms of marketing and lead generation? Find out the answer and more below.

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What Home Services Will Be Busy in 2022

After a long period of COVID restrictions, the home services industry is set to recover. Learn which services are likely to be the busiest in 2022.

The last couple of years have been challenging for contractors. Lockdowns and travel restrictions have stopped many families from being able to invest in renovating their homes.

Now that life is somewhat returning to normal, many homeowners are revisiting their plans to revitalize their properties. This means contractors can hopefully expect to see a resurgence in trade. Here, we look at some of the home service businesses that could see strong growth during 2022.

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Where To Find The Best Leads For Contractors

Reach out to the best contractor leads in your area through professional lead generation. Find out what you need to get started, how to recruit customers, and where to look for contractor leads to grow your company.

Getting good contractor leads is one of the most important things you can do for your business. While locating leads for home improvement and repair businesses can seem like a daunting task, there are ways to find well-qualified leads that generate a steady stream of business for your company. Working with the best lead generation websites for contractors can potentially put you in touch with thousands of promising potential customers in your area, all within your service area and in need of the services you offer.

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What To Look For In Lead Generation Company Reviews

Lead generation companies can help you find quality leads. Here's how to determine which companies to trust.

Lead generation is an essential part of growing any contracting business. After all, if you don't have prospects to sell to, you can't turn them into paying customers. But how can you tell which lead generation companies are worth investing time (and money) into?

Looking at online reviews is one way of differentiating between lead generation companies. Sometimes it's difficult to tell how accurate reviews are, especially if you're not familiar with the type of service the company offers yourself. Learning what to look for in online reviews can make your search for the best contractor lead generation company much simpler.

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How To Start A Bathroom Remodeling Business

Get your bathroom remodeling business off to a great start. Find out how to start out as a contractor remodeling kitchens and bathrooms, how to set up a company, and where to get great leads.

Kitchen and bathroom remodeling is an in-demand and always growing job field. According to the Bureau of Labor Statistics, contractors in this field can expect to earn a starting salary of $41,000 a year, with the top 10% of contractors earning more than $65,500. Getting started in this potentially lucrative field can be done as an employee of an established contractor, or you can start your own company and offer your services directly to landlords and homeowners in your area. Some areas require professional certification for bathroom remodeling jobs, but classes to prepare you for licensure are widely available around the country. Starting your own bathroom remodeling business requires some paperwork, financing, and a steady supply of promising leads to keep your business growing for as long as you own it.

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How Much Does A Handyman Make?

What is the average handyman salary? Find out how much a handyman can expect to make in the United States, as well as the best ways to earn the best handyman hourly rate.

Handyman work can earn a decent living for those who pursue it. The average handyman salary is above many other skilled trades in most parts of the country, and there's potentially unlimited room for you to grow.

Are you looking for more handyman jobs in your area? Sign up for CraftJack today to start getting handyman leads.

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