Author Archives: Noah Mishkin
Like many of you, we have been paying close attention to the news about COVID-19. We understand that this impacts many of your businesses and want to be here to support you during this time. Here are a few things we are doing:
Promoting Sanitization To Our Homeowners
We want both you and homeowners to feel safe while working on home improvement projects. We are currently asking homeowners to practice social distancing and contactless payment when possible.
Encouraging Contractors To Keep Their Accounts Active
We are working hard to get you leads in your area and help you fill your books for the late spring and summer. We want you to be set for success once quarantines are lifted, and this can only be done if you are an active CraftJack contractor.
What You Can Do:
- Email your customers to let them know what you’re doing to prevent the spread of COVID-19.
- Bring hand sanitizer and goggles to every in-person estimate and job to make sure homeowners feel safe.
- Remember to wash your hands frequently.
- Increase your social media presence with regular updates on your page.
- Update your website and Google My Business account with your new business hours, if they’ve changed.
- Offer to give homeowners quotes via email, phone, or text.
- Should your community issue a shelter-in-place order, know that certain essential services are allowed to continue. This includes plumbing, electricians, exterminators, among others.
Please remember, that if you feel sick in any way, stay home and take the necessary precautions. We want our community of contractors and homeowners to remain safe and healthy during this time
Join Our Webinars
During this time, we’ll be hosting free webinars for contractors. You don’t have to be a CraftJack contractor to participate. Webinars will be recorded and sent out to attendees afterward.
Watch Our Last Webinar:
A lot has happened in the 4½ years since launching CraftJack. We’ve brought some new ideas as a fresh approach to the home services industry that have changed the way home improvement contractors benefit from lead generation. Our commitment to providing the absolute best experience with positive results, has been the number one goal continually driving us toward great new ideas.
Managing a team of sales reps is an ongoing challenge in keeping the energy high, staying motivated and increasing productivity to continue producing great results. Not an easy task, but one that is vital to the longevity and success of your company’s future at every level. Remember, your sales reps are the front lines of your business. They will often be the first impression a prospective customer has of your business, and the conduit for effectively communicate the quality and care of service you offer the world. Here are 5 ways to keep your sales reps motivated and productive:
As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy.
It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on! CONTINUE READING
Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.
My father, who was in the insurance sales business for 30+ years, used to have this incredible trick he used in sales. Ever since I can remember, he always wore a watch on his wrist. Nothing overly fancy, but a nice watch. And on the crystal face of his watch there was always a very small neon green dot sticker. Now, my father, being the quintessential sales personality that he was, would always address one’s curiosity the same way when asked about the presence of the green dot. It would go something like this:
Client: What is that green dot on your watch?
Dad: Do you have any friends or coworkers in need of long-term disability insurance?
The home improvement industry, like many others, has a wide variety of offerings when it comes to choosing a contractor for one’s project. One of the best pieces of advice for any homeowner making a decision is to allow 3-4 companies to submit an estimate for their work on a project. This allows for objective comparisons by measuring a company’s history, references, quality of past project, capability of meeting your needs, and most importantly, the ability for the homeowner to make a decision based upon their personal gut feeling when face-to-face.
The variety of contractors submitting bids for the same project can range from small independent contractors working from a van, to large general contracting companies with a dozen crews on both commercial and residential projects. If you fall into the former category and are running a company on a smaller scale, networking with other contractors can allow for greater exposure and revenue through hiring subcontractor. This can help to increase the amount of work you are able to manage simultaneously and allow your company to fulfill specialty requests that you may not currently employ anyone with those skills.
Most contractors don’t set out to do a job with mediocre end results. They want their work to shine. To speak for itself. To look so good that homeowners can’t stop talking about it with their friends. This seems obvious when we stop and think about it. The problem is, we don’t often stop and actually think about it.
You may find yourself caught up in the rush of the day-to-day events and tasks, getting from one job to another, picking up supplies, and tending to your own family’s needs that the quality control check list of any project has the potential to fade and fall by the wayside.
Here are 3 quick points for any contractor to rate themselves on before completing any project: