Author Archives: Noah Mishkin

Why A Contractor’s License Could Mean More Jobs

“License and Registration, Sir.” “But I Don’t Need One…”

I was speaking with a contractor a little while back who was explaining to me the whoas of not being hired for several job because the homeowner only wished to work with fully licensed contractors. The state in which he works is not one that requires all contractors to carry a license so he never felt he needed to spend the extra cash and time dealing with acquiring one. Upon asking about the costs and time involved in becoming licensed, it quickly became apparently clear that he had not inquired at all and therefore knew very little about the whole process, but had decided long ago that it was not worth it.
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Is Your Business Seen As Reliable?

If there were one trait that I feel is most important for a person to have, it’s reliability. Knowing you will be there when you say you will, or having a friend who will drop what he is doing to help you out is immeasurable and invaluable. I imagine you will also find that you value those friendships above others. Now imagine what that could do for your own companies reputation.
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Email Marketing Strategies for Contractors

There was a time not too long ago when email started to seem passé. But all of that went out the door when fantastic technology companies recently started popping up and began conducting wildly successful email marketing campaigns as the foundation of their business growth. People have started truly relying on their email more than ever before often checking it periodically throughout the day. Now that there is a captive audience, here are some tips for home improvement contractors on creating an email marketing program for your contracting business.
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Big Jobs vs Small Jobs

When it comes to taking on new work, some contractors only want to do big jobs while other prefer smaller jobs. Larger companies may feel that they are too big to deal with small jobs, and that may be true typically, but lets discuss the matter.
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