The cleaning industry has many unique qualities about it, however, there are plenty of business advice available for those looking to grow. It takes more than just the skills you have in your trade, but marketing, sales and even accounting.
If you own a maid service, you know that the job goes just beyond what you provide to your clients. Running a cleaning business is no easy task. Here are our tip business tasks for cleaning pros.
Lead generation is another task that you must take on to have a successful maid service business. Sign up with CraftJack today and start receiving cleaning leads from homeowners in your area.
1. Cleaning Business License
Before you do anything to build your business, you need to make sure your work is compliant with local codes first. Generally, all cities require businesses to acquire a license to do business. This might require you to also show proof that you’re bonded and that your business is insured.
Even if you’re state doesn’t require it, it’s a good idea to have insurance for your business. I the case of an accident for you or your employees, you will have peace-of-mind that your business is secure. Read more in A Guide To Insurance For Contractors.
2. Cleaning Lead Generation
In order to grow your business, you must find leads in your area to do so. You can find cleaning leads in many different ways. Here are a few ideas:
Lead Generation Service
One of the easiest ways to grow leads for your business is with a lead generation service. Here at CraftJack we offer you unique cleaning leads that can help you connect with homeowners in your area. You can also take advantage of the Speed-To-Call discount, where you receive 20% off a lead that’s called within 30 minutes.
Don’t wait! Start receiving cleaning leads from CraftJack today.
If you’re not using tools like Facebook and Instagram for your cleaning business, you might be missing out on a great opportunity. It’s a great way to share more about your cleaning services, work you’ve done and engage with prospective customers. Include social media when working on your marketing plan as well.
Most professionals know that one of the best ways to find new customers is through word-of-mouth. Many friends, neighbors and family members will share if they work with a great maid service. However, consider an incentive program for more referrals, such as 15% off a service if referred to a new customer. It can really make a big difference.
3. Grow Your Industry Knowledge
Products and techniques in the cleaning industry can change quickly. The latest consumer is looking for green, earth-friendly products to be used in their home. Carpet cleaning and move-out cleaning are popular services that customers are looking for as well. Stay on top current trends in your industry to set yourself apart from the competition.
4. Create A Marketing Plan
A marketing plan is essential for any small business owner. This will outline your budget, marketing tactics and goals for the year. A marketing plan can include social media, email, fliers and other marketing efforts. If you plan for the year, you’ll never be at a loss for what your next steps are when it comes to marketing. Read What Does A Marketing Plan Look Like?
5. Network With Your Others
While you should be focused on growing your business, don’t forget what a great resource other maid service pros can be. Meeting other pros can be really helpful in talking about the industry, sharing information and even passing along referrals. If you cant meet other cleaning pros in person, check out CleaningTalk.com, a forum where you can chat with others in the industry in many parts of the world.
Whether you’ve been in the business for 10 years or 10 days, you can easily use these tips to help you grow. Commit to using a few of these tips in your business and making them a habit for your business.
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