Category Archives: Data & Case Studies

A Year In Review: 2016 Industry Trends

A Year In Review 2016

It’s been a year of changing trends in the remodeling industry. You may have seen this within your own work, too. Now is a good time to look back at the last year to better plan, as many of this year’s trends are a good indicator of what’s to come in 2017. CONTINUE READING

Decking Industry Trends

Decking Trends

A deck is viewed as an extension of the home, for those who are lucky enough to have one. For many years, it has been a question of having enough space in the backyard. But with new and innovative technologies in the construction of backyard decks, this is changing. CONTINUE READING

Summer Construction Trends

Summer Construction Trends

This time of year tends to bring more than just hot weather; it also sends more leads and jobs your way. For homeowners, summer means the ability to get more projects done before the cool weather hits. As such, business is good for many pros. CONTINUE READING

What You Should Know About The Skilled Labor Shortage

Young Construction Worker

As a new generation enters the workforce, another begins to leave. For the construction industry, this can present challenges for contractors. The industry is struggling to retain new, young workers as an older generation of skilled craftsman start to leave the field. CONTINUE READING

Construction Forecast 2016

Residential Construction

A new year means new opportunities and new challenges. Though we’re already a few months in, it’s important to understand current data, trends and predictions to prepare yourself to best meet your customer’s needs.

We’ve pulled together the most important information in the industry to help you reach your business goals. The good news is that reported data points to continued growth for the construction industry in 2016.

CraftJack Data: Average Time To Call Decreases In 2015

The keys to lead generation are calling fast and following up with your leads. According to recent data, CraftJack contractors have taken our notice to heart and vastly improved your average time to call leads in 2015.

Compared to 2014, CraftJack pros are calling their leads more than four hours quicker in 2015. Four hours earlier vastly improves your odds of securing the business and greatly influences your ROI. CONTINUE READING

CraftJack Data: Calls Per Lead Decrease This Past Winter

CraftJack Report - Calls Per Lead Decrease This Past Winter

Speed and persistence are monumental in lead generation, but according to recent CraftJack data, home improvement professionals in the CraftJack network are calling their leads less often and spending less time on the phone.

We went back and looked at all our call data from November 2014 through March 2015 and (winter). We then compared these numbers to the same time period in 2013-14. As the numbers below show, the average call duration and calls per lead diminished. CONTINUE READING

2015 Construction Forecast

Construction Outlook 2015

While the construction industry is not what it once was back in 2005, it is starting to inch back up to pre-recession levels and private construction is contributing.

Dodge Data & Analytics recently released their 2015 Dodge Construction Outlook. The report predicts that total U.S. construction starts for 2015 will rise 9% to $612 billion, a larger gain than the 5% increase to $564 billion estimated for 2014. CONTINUE READING

Video: How To Read CraftJack Reports

Video Tip - Call Reporting

There is a story within all the data you collect. Whether it’s the number of leads you receive, the percentage of jobs you close or the number of fans interacting with your social media pages, there is always a story.

Recently, CraftJack updated the reports tab on your CraftJack Lead Manager. My friend Noah Mishkin sat down to discuss the intricacies of the reporting function, including best practices, target numbers to shoot for and how you can beat out your competition for your next referral. CONTINUE READING

Video: What Your Potential Clients Are Afraid Of

Video Tip - Homeowner Fears

Before jumping into any new project, we all have our fears. The same goes for homeowners about to embark on their first home remodeling project. Advancing those fears is doing business with a new company.

Helping you ease their worries, CraftJack went straight to the source and asked all homeowners who have used the CraftJack service their top fears before heading into any home remodeling project. See what they had to say! CONTINUE READING