Category Archives: Lead Generation

Looking to improve your sales game as a home improvement contractor? Check out these top eight tips for success, from establishing a sales process to being likable.

As a business owner, you have to hire the right people, keep the books in order, handle customer service issues, and so much more. If you want your business to generate revenue, you also have to market your services consistently. Marketing is what makes people aware of your company and helps them understand why they should hire you instead of one of your competitors. If your marketing efforts need a boost, apply these eight sales tips for contractors.

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

Let’s face it. Not all contractors are as diligent as they should be when following up with leads. Often, contractors lose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.

Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:

1. Call your leads faster. One of the main reasons home improvement contractors lose leads is that they are too slow to make the first call. When a homeowner is looking to start a home improvement project, they typically reach out to many contractors for answers to their questions and estimates.

Are you a Florida contractor looking for more roofing leads? Learn how to expand your marketing efforts to bring you the leads you need and how using a lead generation service like CraftJack can help connect you with Florida homeowners who need your services.

Roofing work is a critical part of maintaining a home, and the U.S. Bureau of Labor Statistics predicts demand for this service is unlikely to change over the next 10 years. With the industry sitting in a period of stability, it's more important than ever to take the lead generation steps needed to secure the roofing jobs that support your business. In Florida, a state known for extreme weather events, roofing leads can come from different sources, depending on your service area. Learn all about finding success in increasing your leads as a Florida roofing contractor.

Homeowners are aware that one of the easiest ways to change the look of a room or feature is by changing the color. For some, painting a room is keeping up with the hottest styles. For others, it’s about freshening up an old look. If you're new to starting a business, check out our Guide To Starting A Successful Painting Business.

Painting industry trends show that most homeowners are eager to hire for their next paint project, for both interior and exterior tasks. For painting pros, not only will understanding the latest trends within in the industry help your business, but understanding what customers want will help you win the job. See what painting industry trends you should be paying attention to.

Your team can be an excellent resource for lead generation. Learn more about how to build a team that keeps the leads rolling in.

Customer satisfaction is a known contributor to business success, but continuing to build on a strong customer base is the key to growth and longevity. At the management level, lead generation is a top priority to keep cash flowing steadily into the company and ensure employees have the hours they need to support themselves and their families.

Although there are several actions managers can take to attract new clients, referrals are one of the most powerful lead sources available, and tapping into this resource requires a focus on the customer experience. To really make an impact that will turn your customers into future recommendations, the most critical investment you can make is creating a team that knows how to impress your clients and generate the leads your company needs.

To succeed as a home service professional, you need a steady stream of referrals. Keep reading to learn how to get more sales leads without a lot of extra stress.

No matter how much you spend on marketing each year, customers are one of the best sources of sales leads for contractors. Many people don't trust brochures and websites, but they do trust their friends and family members. As a result, they're more likely to call you if someone recommends your services than they would be if they just happened to see an ad for your business. Keep reading to learn how to generate more leads.

How does your home service business get its leads? Read about the most cost-efficient way to increase your lead flow.

Every home service contractor needs leads to survive. No matter how highly skilled or well equipped a contractor is, developing a stable flow of leads is one of the most important parts of growing the business.

Not all leads are equal, though, and the efficiency of your lead management flow has an effect on your business's bottom line. Whether it's roofing leads, remodeling contractor leads, or leads for a different home service business, here are some of the best ways to boost the flow of customers to your company.

Marketing is all about getting as many quality leads for your business as possible. One of the best-known forms of lead generation is advertising, which plays a specific role in the modern marketer's toolkit. 

The final goal of any kind of marketing strategy for a company is to find and attract possible buyers for its products or services. Those possible buyers are called leads. Any process a company uses to work out who they are and how to reach them is lead generation, also called "lead gen."

Reach out to the best contractor leads in your area through professional lead generation. Find out what you need to get started, how to recruit customers, and where to look for contractor leads to grow your company.

Getting good contractor leads is one of the most important things you can do for your business. While locating leads for home improvement and repair businesses can seem like a daunting task, there are ways to find well-qualified leads that generate a steady stream of business for your company. Working with the best lead generation websites for contractors can potentially put you in touch with thousands of promising potential customers in your area, all within your service area and in need of the services you offer.