Category Archives: Lead Generation

Is Your Voicemail Message Scaring Off Customers?

As a contractor, a phone call will likely be the first impression that a client will have of you. However, if you are unable to take the call the first time they try to reach you, your voicemail will set an expectation of what’s to come. This is why recording a professional voicemail is instrumental in your communication strategy

It only takes thirty seconds to set up, but many contractors fail to use their voicemail to their advantage. To learn more about what and what not to do when it comes to your greeting, read on!

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Your Leads May Have A 2nd Life

Buying leads is a well-established form of marketing that is a necessity for many small businesses to increase sales and bring in new customers. Marketing is crucial to winning projects, but unfortunately, it doesn’t come without a cost. In order to accurately analyze your data, you should consider the second life that your leads have.

To ensure you are effectively spending your marketing budget, it’s important to periodically examine how much you spend per job earned. Looking at the cost per job is more beneficial than cost per lead because it allows you to compare the money you spend to the money that is coming in. Remember, a lead doesn’t necessarily mean a customer. And on the flip side, one lead could land you multiple jobs.

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3 Ways Forums Can Generate Leads

Seeing as you are reading this blog post right now, chances are you are savvy enough to navigate the internet and are already using some form of lead generation online. Many contractors and small business owners find helpful information to better improve their own businesses while reading websites, blogs and forums online. These are great sources for finding out the latest innovations and hot topics surrounding your professional field. There are plenty of great forums out there where contractors, like yourself, actively participate in group discussions about anything pertaining to their specific industry and where homeowners can ask for expert advice. Here are 3 ways you can increase inbound leads though online forums:

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What Contractors Should Look For In a Lead Generation Company

If you are a home improvement contractor, chances are you get a good number of sales calls, emails, postcards from a lead generation company trying to sell you their leads.

Assuming that a lead generation site is a good strategy for your business, you may be wondering how to decide which company is right for you. Here are some important things to consider when working with a home improvement lead generation company.

This is always an important factor. How much does each lead cost for you service? There can be a wide range of prices among lead generation companies for the same service. So one company may charge $45 for a painting lead while another may charge $29.

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Four Ways To Improve Your Follow-Up Process

Let’s face it, when it comes to following up with leads, not all contractors are as diligent as they should be. Often times contractors loose jobs to other contractors with stronger follow-up processes, throwing away thousands of dollars of potential revenue.

Here are four ways contractors can improve their follow-up process to schedule more estimates and close more leads:

1. Call your leads fasterOne of the main reasons home improvement contractors lose leads is because they are too slow to make the first call. When a homeowner is looking to start a home improvement project they typically reach out to a number of contractors for answers to their questions and estimates for their project.

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