Category Archives: Lead Generation

Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.

The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company.

Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.

A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one.

As a contractor, you’re always looking for new business. Whether it’s through a referral or a lead generation service, like CraftJack, you hope to connect with homeowners who have a project you can help them with.

If you’re a pro, you’ve probably wondered where CraftJack’s leads come from and what the process is like. Noah explains in the video below, how a homeowner becomes a lead.

The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses.

The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.

As a painting contractor, writing proposals and performing contract administration are just two of the many job functions you will find yourself involved in. How well you manage these tasks will be critical to your company’s success. This includes creating a professional proposal, drawing up and submitting the contract and negotiating with the owner or general contractor.

Types of Contracts

There are commonly two types of contracts: prime contracts and subcontracts. The first is when you are providing the only work involved on a project and are dealing directly with the owner or their representative. In this case, you will be the prime contractor. The second is when you are bidding to provide work on a portion of a project that involves several trades and is being managed by a general contractor. In this situation, you are the subcontractor.

Speed and persistence are key to lead generation, but if you are not prepared for what lies ahead, quickness and tenacity won’t matter. That is because many contractors call potential clients unprepared and end up losing out on that valuable revenue.

Nonetheless, the good news is that you can easily prepare yourself for every referral call you make by answering the following nine questions. For an extra boost of confidence the next time you pick up the phone, prepare by reading through the following questions.

There’s never a bad time to plan ahead and earn more customers. We must always stay hungry for business, and a great way to accumulate new leads and stay busy during the slow months ahead is by ramping up your email marketing campaigns.

We discussed the importance and how-to’s of email marketing in other articles, but we also wanted to show you how you can target your past and current referrals via the CraftJack Lead Manager.

Have you thought about attending a trade show recently? Are you unsure of how your business can benefit from the experience? Here are a few things to ponder that can help you decide whether a trade show is right for you.

Because trade shows are geared toward a crowd of people in a specific industry, they become a great tool in addressing your target market. Trade shows also help in bringing awareness to your company and your services since they are usually open to the public.

If you’re looking for a reason to attend the next trade show near you, look no further. Here are six benefits that contractors can reap from trade shows.

Dealing with an irate customer is usually not the most pleasant task. However, it’s something we all have to deal with at one point or another. It is vital for you and your business to know how to take a customer complaint and turn it into a positive experience. Complaints are great because they tell you the services your clients are not happy with and also give you the opportunity to address the issues at hand.

The CARP method, developed by author Robert Bacal, is based upon the sequence and timing of defusing angry customers. Bacal has taught many universities the importance of performance management and appraisal and how to improve business communication. The CARP acronym consist of these helpful tips to remember when trying to calm an angry client.

Simplicity is the key to any business, and lead generation is no different. As you may have seen in The Dos and Don’ts of Lead Generation, home improvement lead generation is different than lead generation in other industries.

In short, contractors pay to get contact information of those interested in home renovation. Now that we have a basic understanding, it’s time to simplify the CraftJack Lead Manager system even further by explaining exactly how it works and how it can help you close your next deal!