Category Archives: Leads Deconstructed

Leads Deconstructed: Lead Generation Myths Vs. Facts

If you’ve been in the industry for a few years, you may have heard a few things about lead generation. It’s time to clear up the mystery of what’s the truth and what’s a lie behind lead generation.

Here are some of the common thoughts we here about lead generation here at CraftJack and the truth behind them. By better understanding what leads are, you can benefit your business. CONTINUE READING

Leads Deconstructed: Turn Opportunities Into Jobs

I’m sure you’ve been there, a lead comes through and might be weeks or months out from starting the project. While having the instant gratification of getting a homeowner to start their job soon is great, more often than not, homeowners are still gathering information, such as cost and time estimates, on their project.

Instead of dismissing them as a job lost, start building a relationship with them that can help you win the job in the end. Here’s how you can turn a long-term opportunity into a job.

Are you a contractor looking for more leads in your area? Sign up with CraftJack today to connect with homeowners near you who are planning or ready to hire for their project. CONTINUE READING

How To Define A Lead

When you think about growing your business, what are some ideas that come to mind? You could try to put out fliers so local homeowners can see it, or utilize social media to reach out to new customers in your service area. At the heart of all these efforts, you’re looking for new leads, or opportunities, to win more jobs.

When you think of “lead” and “lead generation service,” can you define what they are? Having the proper definition can often help your expectations when it comes to what jobs you’ll win. To help you, here’s some insight into how we define leads here at CraftJack. CONTINUE READING

Leads Deconstructed

From meeting a new customer in person to getting contact info online, leads come in many different forms. Sometimes, it seems like these new opportunities can’t come fast enough while other times, it can be overwhelming.

“Leads” is a simple term that has very complex thought and strategy behind it. In this new series, we’ll explore all aspects of lead generation and how you can better your business by finding the right jobs for you. CONTINUE READING