Category Archives: Marketing & Social Media

2020 Email Marketing Trends For Contractors

Email Marketing Trends

Email is a great marketing tool to keep in touch with both current and prospective customers. It provides an opportunity for your business to stay top-of-mind when a homeowner needs a pro. Email can even help to provide promotions and deals easily to your list.

Like any digital marketing tool, trends change quickly. Even as a contractor, it’s a good idea to stay up-to-date on the latest marketing trends. Here’s what you need to know about email marketing to make 2020 your best year yet. CONTINUE READING

Photography Tips To Improve Your Portfolio

Photography Tips To Improve Your Portfolio

If you’re looking for new ways to win more jobs, consider brushing up on your photography skills. This may seem like a daunting task for some, but quality photos can really help increase your chance of getting more business.

You don’t need high-priced specialty equipment to get the perfect shot. If you have an up-to-date smartphone, you can easily get a few accessories and make a few changes to get beautiful images to use on your website or CraftJack portfolio. If you’re ready to get the most out of your job site pictures, here are a few photography tips to improve your portfolio. CONTINUE READING

Tips To Create An Effective Call-To-Action

Creating An Effective CTA

If you’re investing in marketing, you want to see results. Between your social media marketing to more traditional forms such as fliers and business cards, you want the person reading to become a lead which can eventually turn into revenue.

A call-to-action is very important to have in any of your marketing materials. It’s important to develop ones that work for you and your business. See a few helpful tips for creating a great call to action and generate more leads. CONTINUE READING

Creating Leave-Behind Materials To Increase Leads

Creating Leave-Behind Materials To Increase Leads

Big or small, whatever marketing efforts you put in to your business should show some ROI. While social media and email marketing are hot right now, that doesn’t mean there aren’t other marketing techniques you shouldn’t be utilizing.

When it comes to getting the word out about your business, leave-behind materials can be a frequent reminder for a potential customer about your company. If you get creative, they can be excellent tools in lead generation, resulting in more business for you. Here are a few ideas to get you thinking about the best leave-behind materials for your business. CONTINUE READING

7 Tips For The Best Business Card

Best Practices For Business Cards

Every business needs a personal brand. The brand customers see will create awareness among potential customers and help them identify with your services. A brand is made up of many marketing efforts that work together, from website to social media to your business card. Your business card is often a first impression to your customer.

These small items can make a big difference in the success of your business. But it’s not as easy as just getting your name and number down on a card. Your business card should reflect your brand and allow for an easy way for customers to remember you. See a few improvements you can make to your company’s business card. CONTINUE READING

7 Tips To Improve Your Email Marketing

Email Marketing Tips

Today, almost everyone can be reached in just a few clicks. Modern communication has changed the way we network and talk with others. From social media to email, contractors have more ways than ever to connect with homeowners and find more leads online.

CONTINUE READING

Social Media Marketing Hacks To Make Your Life Easier

social-media-hacks

Owning a business is no easy task. It takes hard work, dedication and commitment. One way to grow your business is through social media, but I understand it can be your friend or foe depending on your expertise. Using social media to grow your business is tricky if you’re not familiar with the various platforms and features.

That’s why I’ve come up with social media hacks specifically for business. Hacks are tricks, shortcuts or skills that increase productivity and efficiency. The social media hacks outlined below will help you navigate the landscape and make your life easier. CONTINUE READING

What Does A Marketing Plan Look Like?

How To Write A Marketing Plan

If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan.  CONTINUE READING

How To Set Up A Google Business Profile

Set Up Your GMB Profile

How many times have you heard the term “google it” when someone asks a question? Probably a lot! According to Business Insider, there are 2.3 Million Google searches per day. It’s no surprise that Google is the most powerful way to find information quickly, making it a place to be for any and all businesses. CONTINUE READING

Video: 3 Things Your Website Needs

What Your Website Needs

What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job. CONTINUE READING