Category Archives: Marketing & Social Media

7 Tips To Improve Your Email Marketing

Today, almost everyone can be reached in just a few clicks. Modern communication has changed the way we network and talk with others. From social media to email, contractors have more ways than ever to connect with homeowners and find more leads online.

The Radicati Group estimates that by the end of 2017, there will be 4.9 billion email accounts in the world. If you’re not using email marketing to reach your customers, that statistic alone should convince you. Get started with email marketing and grow your business with these tips.

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Social Media Marketing Hacks To Make Your Life Easier

Owning a business is no easy task. It takes hard work, dedication and commitment. One way to grow your business is through social media, but I understand it can be your friend or foe depending on your expertise. Using social media to grow your business is tricky if you’re not familiar with the various platforms and features.

That’s why I’ve come up with social media hacks specifically for business. Hacks are tricks, shortcuts or skills that increase productivity and efficiency. The social media hacks outlined below will help you navigate the landscape and make your life easier.

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What Does A Marketing Plan Look Like?

If you’re looking to make more of your business, marketing is an essential part of your strategy. One of the best ways to do so is through sharing your brand with others. And there are plenty of tools to utilize to market your business. Utilizing social media is a great strategy, as well as enhancing your website or printing new business cards. However, marketing is a lot like a puzzle. To make sure all the pieces fit together, you need a marketing plan. 

You may wonder why this is important or worth your time, but a marketing plan is a strategic way to align your goals and give direction as to how you will achieve them. It’s your map to success. Though every marketing plan may look a little different, here a few topics to think about and include.

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How To Set Up A Google Business Profile

How many times have you heard the term “google it” when someone asks a question? Probably a lot! According to Business Insider, there are 2.3 Million Google searches per day. It’s no surprise that Google is the most powerful way to find information quickly, making it a place to be for any and all businesses.

That’s where Google My Business profiles come in. Among the many services they offer, Google My Business is a great way for your company to appear in searches and get seen by more potential customers. All it takes is a little time to set up and you’ll be getting more leads in no time.

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Video: 3 Things Your Website Needs

What do you think customers are looking for when they come to your website? Reviews, contact information and previous work might come to mind. All are correct, but most importantly, they are looking for reasons to be confident that you’re the best pro for the job.

Noah explains in the video below the top three things a customer looks for on your website and how they work together to provide that confidence for potential customers.

Looking for more insight on what your customer is thinking? Read What Customers Are Looking For On Your Website to optimize your page for more business.

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Tips For Creating A Better Construction Project Portfolio

A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.

Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today.

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What Customers Are Looking For On Your Website

With technology at our fingertips, it’s more important than ever to have a functioning website for your business. We know how important this is for contractors. Having a website can help generate leads and awareness of your services. But how do you know your website is functioning how your customer needs it to? By knowing what customers are looking for, you can better assist them to the information they need and get leads faster.

Contractor Wants vs. Customer Needs

In a recent study released by The Farnsworth Group, 20% of homeowners said they used a pro’s website to both find and contact them. Three out of 10 pros said they get 11% to 25% of their leads from their website or app-generated lead.

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How To Differentiate Yourself From The Competition

As a business owner, it’s easy to get caught up in what the other guys are doing. While it’s smart to know what the competition is up to, it’s also important you don’t spend all of your time trying to keep up and as a consequence, lose yourself in the shuffle.

There’s something special about a business that’s able to harness the power of being different. Many customers’ value companies who aren’t afraid to stand apart from the crowd. They appreciate firms who deliver products and services that are made just for them. Businesses thrive when they stay true to themselves and clearly communicate a unique story and vision. As Dr. Seuss once said, “Today you are You, that is truer than true. There is no one alive who is Youer than You.”

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7 Tips To Remember When Trying To Make Business Connections

Many professionals often dread networking events. However, making connections and having a successful business can sometimes be one in the same. Here’s the thing, to truly perfect the art of networking and making connections, you have to practice everyday. Whether that’s talking to coworkers for a few minutes or working on your elevator pitch, be sure to find the best way to market your qualities. The key to a great business connection is sharing what you do and the goals of your company and listening to what your connection does. From there, you can figure out how both your similarities can benefit each party. Try to attend as many networking events to get a ton of practice.

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5 Books Every Contractor Should Read

Winning new business, customer retention and staying ahead of the competition are important benchmarks for any business. It’s not magic. Reaching these goals takes dedication, hard work and a deep understanding of current business and industry trends.

Information is power and becoming an expert in your trade will increase your credibility and help you gain more referrals. Below, you’ll find five books that we think every contractor should read.

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