Category Archives: Marketing & Social Media
Video is the future of marketing. It’s really that simple. The fact there has been an 800% increase in online video consumption over the last six years proves my point.
If you have kept up with the CraftJack blog lately, you know that I prefer visuals to text. If you need a refresher, check out These 7 Visual Stats Will Change Your Marketing Strategy.
Now that you’re convinced, I am here to show you why video, another form of visual marketing, is even better than photos and text.CONTINUE READING
As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.CONTINUE READING
Our Toolbox contributors here at CraftJack have written several articles about the benefits of blogging, on topics ranging from reasons you should blog, to blogging stats, and tips on actual blogging for contractors. All of these can serve as great tools to help get you started with your own blog. But what I want to focus on here is the idea of creating a blog that specifically documents home improvement projects that you have completed and the building process from start to finish.CONTINUE READING
The marketing world has drastically changed over the last few years. Not only are businesses encouraging their fans to push their products via word of mouth referrals, but many businesses are making a killing by publishing daily content, or blogs to their website and social media channels. After all, 81% of U.S. online consumers trust information and advice from blogs.
Evident by that statistic, blogging has quickly become one of the premier and most effective forms of marketing. Whether you are managing a company blog with 10,000 subscribers or just getting into the writing business, our five tips for any contracting blog will undoubtedly increase your online exposure and win your business new jobs.CONTINUE READING
Ah, the winter. A festive season full of holiday joy, family bonding, and gift giving. And while gift giving tends to mean the high-point for many retail stores, it also means a major dip in home improvement spending.
November through January tend to be the slowest three months for almost every home improvement trade as people save their money for holiday gifts. Add to that the fact that the winter makes it near impossible to do any exterior home work in many parts of the country and you can understand why your lead volume drops this time of year.CONTINUE READING
There was a time not too long ago when email started to seem passé. But all of that went out the door when fantastic technology companies recently started popping up and began conducting wildly successful email marketing campaigns as the foundation of their business growth. People have started truly relying on their email more than ever before often checking it periodically throughout the day. Now that there is a captive audience, here are some tips for home improvement contractors on creating an email marketing program for your contracting business.CONTINUE READING
With over 1.3 billion accounts and 145 million daily users, Twitter is one of the most popular social media platforms around. Bite-sized content draws user in who are looking for news, humor, and information from their favorite businesses and brands. If you’re a contractor looking to connect with your audience, learn the latest in the industry, and network with other professionals in field, you should be on Twitter too!CONTINUE READING