Category Archives: Miscellaneous
Any business needs to have great customer service, but home contractors have the unique experience of providing it in the client’s home. This one-on-one experience needs to be perfect in order to ensure repeat business and referrals.
A good experience is one of the only differentiators you have apart from your level of expertise. With that in mind, here’s what you need to do to become a home contractor of choice in your area. Here are eight ways home contractors can differentiate their business with customer service.
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1. Provide Quick, Free Estimates
No one wants to pay for an estimate, and they don’t want the process to take too long. One of the first questions someone is going to have is, “How much is this going to cost?”
Sometimes, it’s good to avoid the topic of cost until you’re sitting face-to-face with a potential customer. However, some people won’t even meet with you until they have an idea of what your prices are. It’s up to you to decide what is most appropriate for each customer.
2. Set Realistic Expectations & Wow Them
When you’re planning, make sure your goals are achievable; leave room to exceed your customers’ expectations. This way, your customers will be less likely to be disappointed.
And when you leave room to exceed their expectations, there’s a better chance that they will leave you a positive review or refer you to a friend. Word of mouth marketing is likely your best form of marketing, so it’s important to set yourself up for success in this area.
3. Give Customers Free Stuff
This is another way to market yourself while “wowing” your customers. Invest in some branded items to hand out to your customers after you complete a job.
Try to choose items that are shareable, like pens, notebooks, and hand sanitizers. These items help with referral-based marketing because they can start a conversation about your business.
4. Follow Up
Your job as a business owner isn’t done when the work is done. Make sure you follow up a few weeks later to see how your client is doing.
They might have issues that should be addressed that they didn’t want to call you about. This is your chance to step in and save the day. If all is well, you can thank them and ask for an online review.
Checking in afterward shows that you care and make them more likely to call you in the future and refer you to a friend. If you go silent after finishing the job, they’re likely to forget about you.
5. Address Issues Quickly
If a client has a complaint, you need to fix the problem quickly. Apologize, fix the problem, and offer a discount or upgrade.
The quicker you solve the problem, the less likely they will be to go somewhere else next time. You can’t just have good customer service when things go well. Mistakes will happen, and you need to be prepared with a plan of action.
6. Manage Your Online Presence
It’s not enough to have an office, phone number, and email address anymore. Make sure your business also has a presence on at least one social media platform, preferably Facebook. The built-in messenger app on Facebook gives potential clients another way to contact you.
And if you don’t have a website yet, you absolutely need one. Most people will look for a website before calling you. If you don’t have one, that’s a reason for them to call someone else.
The more ways potential clients can contact you, the better. The internet gives you many different places they can find you. You just have to manage and check them regularly.
7. Be Available
It’s great to have a lot of ways available to contact you, but it doesn’t mean anything is they call, email or message you and then no one answers. Try to have every contact method available on your phone with notifications. This will ensure you never miss something.
If you’re worried about being bombarded with notifications, invest in a separate business phone. That way, you can turn it off during your off-hours. Work/life balance is important, and keeping your work on a separate phone helps a lot.
8. Choose Your Customers When You Can
If you’re just starting out, you likely can’t be picky about who you work for. However, your goal should be to get to a point where you can choose who you work for.
Most businesses wait for the phone to ring and take whatever job they can get. Great businesses seek out their ideal customers and win their business. You’re more likely to provide a great experience if you have a good relationship to start.
Even if you are just starting out, it’s a good idea to figure out who your ideal customer is and start marketing to them. It never hurts to build an email list of prospects that you can start building a relationship with.
About The Author:
Jennifer Bell is a freelance writer, blogger, dog-enthusiast and avid beachgoer operating out of Southern New Jersey. She writes on behalf of Prime Electrical Services, an electrician in Cherry Hill.
With DIY home renovations on the rise and heavily edited home improvement shows blurring the line between reality and entertainment, it’s easy for everyday Americans to misunderstand how much physical labor and hard-earned skill is required for most contractor jobs.
The question remains: What sort of work is most physically grueling and what’s hardest to learn and master? In order to find out, we surveyed 1,609 contractors and 652 consumers, asking them to rank 32 types of contractor work. Check out the results below.
If you’re considering selling your home or are ready to improve your curb appeal, there’s plenty you can do to make your home beautiful. A major change could be changing the color of your home.
However, it’s not a decision you’ll want to make lightly. An exterior paint job is an investment that can change the entire look of your home for good. Choosing the right colors can sometimes be the most difficult part of any paint project. To help, here are a few suggestions on the best exterior house colors. CONTINUE READING
So you’ve evaluated the project and created the estimate for the homeowner. Next is the follow-up. The goal here is to have one last pitch ready to close the sale. However, often times, contractors may receive pushback on specific aspects of the project. It’s you’re job to work with them to help them overcome their fears and objections.
Homeowner concerns come in all different forms; sometimes it’s about timing and other times it may be about cost. Here are a few ways you can respond to common homeowner objections. CONTINUE READING
The relationship between a contractor and a homeowner is more than just getting the job done. A good contractor will work to not only give them a great service but also put their fears at ease by increasing homeowner trust.
Homeowner trust is key when it comes to gaining repeat customers. It’s a great way to create repeat customers and positive reviews. In the next few week’s we’ll be sharing a few tips and best practices to earn homeowner trust. CONTINUE READING
Not every construction trade requires a license. Licensing and permit requirements often depend on the state you live in and vary from industry to industry. One of the most common certification types that you’ll come across is a plumbing license. If you’re a plumbing pro working in a state that requires one, it’s important that you take the necessary steps to obtain it before working on any projects.
In the state of Florida, plumbing pros are required to hold a license to legally perform work in the state. Navigating the ins and outs of licensure can be tricky, so we’ve compiled this nifty guide. Here’s what you need to know about what licenses and requirements plumbing pros need in Florida.
When you turn on the news, it’s easy to learn more about the many natural disasters that have occurred in the last year. From hurricanes to severe thunderstorms, natural disasters have left many areas of the country wrecked and in need of assistance.
Contractors are in great demand when disaster strikes, not just to help with clean up but to help neighborhoods rebuild. If you live near an area that’s gone through a natural disaster or a pro who’s willing to help, here are a few ways you can use your skills for good. CONTINUE READING
As a contractor, you’re always on the lookout for new jobs. Sometimes this may come easy, but other times, it may be more difficult to locate homeowners looking for your services. However, it’s a job that must be done so your business can be successful.
Regardless of the season, you might be wondering where you can find contractor jobs. The truth is, you can easily find leads near you. Here are a few ideas on where you can find contractor jobs. CONTINUE READING