Category Archives: Sales & Strategy
In the competitive landscape of the window and doors industry, it’s more important than ever to make the right connections to grow your network. Connecting with trade organizations is a good way to find other pros and educate yourself further in your trade.
But when searching for organizations and associations, it may seem overwhelming if you don’t know where to look. We’ve put together this helpful list of trade organizations to help you decide how you can take the next step in furthering your business. CONTINUE READING
All business owners should prepare for and know how to identify and manage disagreements. As the leader of the company, you have the responsibility to prevent and minimize risk and loss on a job. Take action before a situation escalates to give yourself the best chance of avoiding a legal dispute. CONTINUE READING
Roofing is a business that truly needs a pro’s expertise. As a necessity of the home, it’s important that your work is well done. From fixing missing shingles to installing a new roof, homeowners rely on you to ensure their homes stay comfortable and dry. CONTINUE READING
When you think about your marketing efforts, how do they differentiate you from the competition? Knowing what makes you unique from other contractors can help you with your sales efforts and explain to customers why you are the best for the job. CONTINUE READING
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company. CONTINUE READING
A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid. CONTINUE READING
Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.
A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one. CONTINUE READING
There are many skills and tactics you need to utilize when you’re bidding for a cleaning job. Sales skills are essential to show why you’re the right choice for the job. Superior communication with the potential client helps them to really understand more about your work. Preparing a perfect cleaning estimate is the final touch to show them just what they can expect from your work. CONTINUE READING
Sales is the front line of your business and a skill you should always be improving. If you want to stay in business, you need to learn how to close sales, especially the tough ones.
Your customers should be your top priority. If they aren’t, it’ll catch up with you and the consequences will be reflected in your financials. Closing a tough sale isn’t easy, but it’s possible if you focus on building trust and alleviating your customers’ five biggest fears. CONTINUE READING
Do you need more customers? Are you looking to grow your business? Do you ever wonder why you aren’t winning more jobs? These are all important questions that need to be addressed if you’re going to run a successful business.
Working as a contractor and running your own business are no easy tasks. It takes hard work, long hours and extreme dedication. If there’s one area of your business you should be paying attention to, it’s your qualifications and licensing requirements. See the value of being a licensed, bonded and insured contractor and why all practicing service professionals should take this matter seriously if you want to grow your business. CONTINUE READING