Category Archives: Sales & Strategy
In the competitive landscape of the window and doors industry, it’s more important than ever to make the right connections to grow your network. Connecting with trade organizations is a good way to find other pros and educate yourself further in your trade.
But when searching for organizations and associations, it may seem overwhelming if you don’t know where to look. We’ve put together this helpful list of trade organizations to help you decide how you can take the next step in furthering your business.CONTINUE READING
All business owners should prepare for and know how to identify and manage disagreements. As the leader of the company, you have the responsibility to prevent and minimize risk and loss on a job. Take action before a situation escalates to give yourself the best chance of avoiding a legal dispute.
Devastating losses and conflict have the potential to occur on even the most organized and planned out projects. Unfortunately, when a homeowner isn’t happy with the results, the owner often sues the contractors. See proactive steps that can be applied to any disagreement if you want to avoid a legal dispute in the future.CONTINUE READING
Roofing is a business that truly needs a pro’s expertise. As a necessity of the home, it’s important that your work is well done. From fixing missing shingles to installing a new roof, homeowners rely on you to ensure their homes stay comfortable and dry.
When taking on a new roofing project, you may need to bid out parts of the job. It’s important to ask the right questions and hire subcontractors you can trust. After all, roofing can sometimes be dangerous work and you want to avoid any issues that can put you or your business in jeopardy. Here are few tips to help you bid out a roofing job.CONTINUE READING
When you think about your marketing efforts, how do they differentiate you from the competition? Knowing what makes you unique from other contractors can help you with your sales efforts and explain to customers why you are the best for the job.
Carrying a license is something that can help you define how you’re different than the rest. As Noah explains in the video below, it shows that you’ve taken that extra step in your career to gain an education in the work you do.CONTINUE READING
Let’s say you receive a lead or prospect who isn’t your ideal customer, or makes it clear that they’re in the stage of collecting information. This is where you have a choice to either start building trust with this lead or take no for an answer and hang up the phone.
The truth is, you’re losing out on potential business by shutting down this type of call. It’s important to hear the customer’s needs and discuss your services. “Not interested” can take on many meanings, from not ready to purchase to just shopping around. By not approaching these prospects strategically, you’re missing out on future sales and opportunities. See how to turn undecided leads into future business for your company.CONTINUE READING
A contractor in any trade should be prepared to write an estimate for the job. But, as you all know, each estimate will look different depending on the trade. For the remodeling pro, creating a comprehensive estimate is important not only to organize the project, but to win the bid.
Potential customers who are ready to remodel their home are looking for as much detail as possible about how you will complete the project of their dreams. However, there is plenty to remember when it comes to a big remodeling job. Here are a few items to include in your remodeling estimate that will help win the bid.CONTINUE READING
Lead generation is tricky because it’s information and doesn’t come with any guarantees. That’s why when leads come in, you need to be prepared to not only answer the call, but to do so gracefully.
A sales script isn’t a tool that’s set in stone. It’s a guideline for making sure you cover your main points and get through the conversation with a confident and relaxed tone. See four reasons why you need a lead generation sales script and the benefits of being prepared with one.CONTINUE READING
There are many skills and tactics you need to utilize when you’re bidding for a cleaning job. Sales skills are essential to show why you’re the right choice for the job. Superior communication with the potential client helps them to really understand more about your work. Preparing a perfect cleaning estimate is the final touch to show them just what they can expect from your work.
Preparing an estimate is so much more than just the final cost of the project. It helps to set expectations and understanding of all factors within a job, so when the work is complete, both parties are satisfied. If you’re a cleaning pro, follow these estimate preparation tips to help win the job.CONTINUE READING
Sales is the front line of your business and a skill you should always be improving. If you want to stay in business, you need to learn how to close sales, especially the tough ones.
Your customers should be your top priority. If they aren’t, it’ll catch up with you and the consequences will be reflected in your financials. Closing a tough sale isn’t easy, but it’s possible if you focus on building trust and alleviating your customers’ five biggest fears.CONTINUE READING
A project portfolio should be viewed as a marketing tool that exists to help you win more business. It’s a chance for you to showcase your best work and provide real-world examples to potential customers.
Similar to a job interview, you want to prove that you’re capable of solving construction challenges and problems in a timely manner. There’s no reason to slop something together overnight. Take your time and do it right. See tips for creating the perfect contractor’s project portfolio and get motivated to start working on yours today.CONTINUE READING