For pros, winning jobs is key. While there are multiple methods to do so, getting in contact with the customer as soon as possible has been a proven method to work time and time again. At CraftJack, we want to help you win the job.
Sign up with CraftJack today to start receiving leads from homeowners in your area.
Why Calling Quickly Matters
If you’re working towards winning more jobs, speed to call should be a part of your lead generation strategy. After all, calling quickly helps the customer to keep your business top of mind and assures them that you’re serious about the project. According to data from MarketSharp, HomeAdvisor and CraftJack, 78% of homeowners choose the first party to make contact with them. If you want to win more jobs, being the first to call your lead is essential to winning that job.
Calling quickly doesn’t only have benefits for your business, but it also benefits the customer. A contractor who calls after receiving the lead provides value to that customer. They know that they take the job seriously and are more likely to trust them with bigger projects. This is an aspect of communication that your customer will appreciate.
However, keep in mind, you may not close on the first call. In fact, our data shows that 80% of leads do not close on the first call. Persistence is key to win the job. Calling quickly is just as important as continuing to call the customer and express your interest.
Making The Call
When it comes to making the call, it starts with being prepared. If you’re on the job or stuck in traffic, move to someplace that’s a bit quieter. After all, it will be hard to address the prospective customer’s needs if you can’t hear them. Have a pen and paper ready to take down any notes that may help you better plan the project.
You’ll also want to have a short pitch ready to share about you and your business. This should include your business name, what you do and what makes your company different. Practice this a few times so you’re ready at a moment’s notice when you get a lead. This sales pitch can be helpful in winning the job. It’s also a good idea to have a few general questions prepared in advance such as:
- “What does your timeline look like?”
- “Who will my primary contact be during the project.”
- “Has any of the work been completed already?”
- “When is the best time to come by to provide an estimate?”
These questions will give you a better idea about the scope of the project and if it’s a job you can take on. It’s likely the customer will have questions for you as well, so be prepared to answer to the best of your ability.
There’s a good chance, no matter how quickly you call after receiving a lead, the potential customer may not answer. Don’t panic.
Leave a voicemail with your pitch and how they can contact you. It’s recommended that voicemails stay under 30 seconds, so you’ll want to only include the most important information.
Following up on that voicemail is important. Considered the time you had called them first. Was it during odd hours of the day? Was it on a weekend? These are times when calls are least answered. Try a different tactic by calling on a different time and day. Schedule and set a reminder for yourself on your phone or on a to-do list so you don’t forget. Be persistent, it will pay off.
Calling a potential customer quickly can either make or break getting the job. We want to help you succeed in your business with leads that work for you.
Ready to try out this feature? Sign up with CraftJack today to start receiving leads.
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