Facebook Tips For Contractors

Facebook Tools

More than a billion people use Facebook to connect with friends, family, brands and services that matter most to them. Marketing your business and products on Facebook is a smart decision.

The social platform has completely transformed the way customers shop and review products and services. Creating a company profile page on Facebook will help you raise awareness for your brand, increase local business and, most importantly, reach drive more sales.

Why Facebook is Important

When you’re in the business of selling, you need to be where your customers are, whether you like it or not. The world is shrinking, technology is changing and the speed at which we do business is rapidly increasing.

Social media is the one place where you can be open for business 24/7, quickly respond to customer inquiries and reach audiences you never thought possible. Facebook marketing works because it doesn’t matter what size business you have. Facebook provide tools and resources catered to small and large companies.

Facebook Tips for Contractors


Facebook hasn’t been around that long, but let’s be honest, they know what they’re doing. The site is user-friendly and they make setting up a business page pretty painless. It’s a free service with options to optimize and increase your visibility based on your budget.

As the page admin, you have complete control over your page, when and what you post. You decide what and how to share with your customers. It’s also extremely easy to manage your business page from your smartphone.

The following list are tools that Facebook for business provides:

  • A place to list important business contact info
  • Notifications when customers interact with your page
  • Measurement info so you can see how your page is performing
  • Controls for who can manage or view your page


It’s not just about likes anymore, engagement is a key factor that will help determine the success and stability of your marketing strategy. An interaction or exchange needs to take place in order for engagement to occur. When one of your fans or customers comments on your page, they’re engaging with you and showing interest in your brand. It’s the perfect opportunity to respond and let them know you’ve heard what they said.

It’s important for you (or staff) to monitor your page for these types of exchanges. It’s not acceptable to have a Facebook page for your business only to let the page sit there without any action or updates. Customers will forget about you very quickly, and they’ll remember the poor experience they had trying to connect with you.

Facebook Stats


Facebook for business isn’t a fad. It should be part of your social media marketing strategy and viewed as a reliable source for reaching customers and increasing sales. It’s okay if you don’t know much about how it works, but that shouldn’t stop you from giving it a try.