There’s nothing quite like a professionally painted room. You’ve got your techniques down pat — from sanding and scraping to wall prep, roller tricks, custom color mixing, and bespoke techniques. You have what it takes to transform any room from drab to fab. But what about painting leads?
Want more painting leads? Sign up with CraftJack to connect with homeowners near you.
Great leads can be pretty elusive. Some consumers go for a DIY approach, while others appreciate the beauty of a pro job but can’t find a local firm. So, how can you increase your company’s visibility in the marketplace? How can you turn those DIY mavens into loyal customers?
If you’re looking for a primer on painting leads, you’ve come to the right place. By the end of this article, you’ll be a lead-finding expert. Let’s get started.
Best Free Painting Leads
Everyone loves a freebie — and thankfully there are plenty of ways to find customers without paying a penny. Here are four ways you can locate leads for free in your local area:
Create A Facebook Page
If you’re not already on social media, sign up for a Facebook business page as soon as possible. Facebook has an enormous user base, making it an unrivaled marketing tool for small businesses. Display your logo prominently, post regularly, and engage with your fans to build interest and generate leads. Encourage reviews, promote successful projects, and keep an eye out for recommendation requests.
To find even more leads on Facebook, join local community and neighborhood groups. You can share before-and-after pics, special offers, and seasonal package deals with potential customers in your area.
Collaborate With Local Businesses
Don’t underestimate your local business community. More often than not, independent businesses and entrepreneurs go the extra mile to help one another. After all, what goes around comes around. Some businesses have contractor noticeboards, while others happily display flyers at the checkout.
Your local Chamber of Commerce can help, too. You can connect with local building firms, electricians, and other contractors at Chamber of Commerce meet-and-greet events. Make a good impression and they might drop your name next time a customer asks them for a decorator recommendation.
Network, Network, Network
“Can local networking events help generate solid painting leads near me?” Absolutely. We mentioned Chamber of Commerce meet-and-greets above, but there are other ways to network within your local community. You can find lists of events happening in your town on Eventbrite and Meetup. If you don’t see any obvious networking opportunities, why not rent a space and host your own B2B event?
Ask For Referrals
Need a few extra leads this month? Ask for referrals and make word of mouth your best friend. Responsible for a staggering $6 trillion of annual consumer spending, word-of-mouth marketing is a major driving force in the American economy. People overwhelmingly opt for brands and companies recommended to them by friends.
You can make word of mouth a major part of your business marketing plan. How? Simply ask satisfied customers to recommend your decorating company whenever they have the opportunity to do so.
Best Paid Painting Leads
Free painting leads are great, but they take time to build momentum. Paid leads, on the other hand, generate results very quickly. Many independent painting firms go with one or more of the following paid painting lead options:
Sign Up With CraftJack
Construction industry professionals love CraftJack because it’s easy to use, it’s cost-effective, and it gets results. Instead of taking you on a wild goose chase, CraftJack provides local leads in real time — and you get a 20% Speed-to-Call discount if you call potential clients within half an hour. Better still, businesses listed on CraftJack can request and respond to reviews for free.
Getting started on CraftJack is easy. Simply create a profile, respond to alerts on new leads, and call potential customers quickly to take advantage of your Speed-to-Call discount. After that, it’s over to you.
Build A Website
Most professional painters have a website as well as a social media presence. A properly optimized site can help you generate local painting leads, run seasonal offers, showcase your skills, and show off successful house painting jobs, minor redecoration projects, and everything in between. Link your website with a Google My Business account to create hyperlocal marketing campaigns, view site analytics, and hone your marketing strategy.
Use Email Marketing
Email marketing companies like Mailchimp and Constant Contact help small businesses stay in touch with consumers. You can collect email addresses on your website using a service like JotForm or encourage people to sign up for your newsletter via a promo on Facebook.
Wondering what to put in your email? Many decorators pass along good advice: Tips for housepainters, pro-style painting techniques, and decor trends come top of the list. You could also tell subscribers about your latest project, any big company news, or upcoming promotions.
Find Better Painting Leads With CraftJack
Most professional painters use a mixture of free and paid lead-generation tools to help them find new customers. A website, an active social media presence, and a regular newsletter can all help you find success. One more thing: Don’t forget to network with other local businesses.
To boost your leads without busting your budget, sign up with CraftJack and receive real-time painting leads in your area.