As a business, you should always be looking for new and creative ways to get people talking about your business. Many companies, no matter what industry they are in, fail to take advantage of the simple, everyday opportunities they have to create a fun, remarkable and unforgettable experience for their customers. A funny voicemail greeting has the ability to meet all of those qualifications.
As we iterated in 5 Voicemail Message Myths, when you are leaving a message for your potential leads, there are certain rules everyone should follow. Those myths have been studied and show that dismissing them result in fewer callbacks. Nonetheless, few studies have been dedicated to voicemail greetings. Therefore, you should think outside of the box and do something different. A comedic voicemail like this famous greeting from George Costanza in Seinfeld is a great example.http://www.youtube.com/watch?v=ria37d9mInY
George is a little different considering he won’t have eager leads calling him about a remodeling project, however, there are certain lessons we can all take from his funny voicemail.
It is Memorable
Voicemail greetings are not memorable. Most of them are exactly the same and therefore, provide no surprise to the person on the other end of the line. When people see, hear and experience the expected, they tend to forget it very quickly. Funny voicemail greetings give your callers a sense of shock. That shock is not easily forgotten. Not only will this encourage sharing and engagement (which I will get to later), but it will also give you a distinct advantage when you return the call.
Because they now know you as the contractor with the funny voicemail greeting, you already have a deeper connection with the lead than your competitors. It provides a very nice leeway into the conversation.
They Will Share the Experience with Friends
There is no question that people talk about unexpected situations more than expected situations. The will example will certainly prove my point.
Many professionals in New York take the subway every day to work. More often than not, you have a quiet train ride with no interruptions. Now, let’s say you sit down and this panhandler begins his hilarious rant.
Note: Video is only two minutes long.
I am willing to bet that every man and woman on that subway went and told their friends about that experience. The same idea goes for a voicemail greeting. If you come up with a funny and memorable voicemail greeting, people will share their experience with their friends and family, further enhancing your word of mouth.
All in all, when you create an unexpected experience, people not only remember it, but also talk about it.
They Will Leave A Message
The point of a voicemail greeting is to encourage your callers to leave a message. More often than not, and this is becoming more evident every day, people are just hanging up and assuming the receiver will call back. On the other hand, funny voicemail greetings keep people on the phone longer. Given that you have already captured their attention and they have taken the time to listen to your greeting, they are certainly going to leave a message. This will not only remind you to return the call, but it also shows their interest in completing the home improvement project.
Like I said earlier, 99.9% of voicemail greetings are exactly the same. Go outside the box and create a hilarious voicemail greeting. Comedic messages create a memorable experience, encourage word of mouth and keep your callers on the line. Seems like a winning formula to me.