Generating Leads At Trade Shows

Whatever your contractor trade is, there’s likely a trade show for you to attend. From general remodeling to the latest in windows and doors, trade shows are an excellent place to network and learn more about your work.

However, have you ever considered how a trade show can help you generate leads? You’ll certainly see manufacturers there ready to win your business, but what about how you can utilize this opportunity to find more jobs? Here are a few ideas on how you can generate leads at trade shows.

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Why Attend A Trade Show?

Events that bring like-minded professionals together are always a good idea for pros to attend. There are endless benefits that will prove valuable. You’ll be the first to know about the latest products in your trade and how you can incorporate them into your work. Some vendors even allow you to test out new equipment and products right there! You’ll also have the opportunity to dive deeper and learn more through educational sessions. By attending a trade show, you’ll have a unique opportunity to put your business ahead of the current trends.

Another reason to attend a trade show, that many pros don’t consider at first, is that it’s a great place to generate leads. Here are a few ways you can find more leads by attending a trade show:

  • Networking
  • Sharing on Social Media
  • Blogging About What You’ve Learned
  • Connecting with Vendors
  • Remember to Follow Up

1. Networking Is Key

As I’ve mentioned before, networking is a great way to find more leads in your area. Trade shows allow for you to meet with other professionals in your field you might not have a chance to speak with otherwise. Even if they live far from your service area, they may have connections to help you find more jobs near you.

Networking does take some effort. You’ll need to introduce yourself and your business to people you don’t know at the show. If you’re shy, you may want to rehearse a brief elevator pitch about your business to make the conversation easier. Networking is very important, so it’s a good idea to be as prepared as possible.

2. Share On Your Social Media

One of the reasons you should be attending a trade show is to learn more about your profession and how you can get better at serving your customers. So, you’ll need to share it to show that you’re putting in the extra effort to stand out. You can share on Twitter, Facebook and Instagram that you’re attending the trade show. Take photos of new tools and materials to give them an inside look at what’s trending. This will generate excitement and show potential customers that you’re going out of your way to be the best pro in the business, alleviating customer fears.

3. Blog About What You’ve Learned

When you get home, you’re bound to have a lot on your mind that you’ve discovered at the trade show. Between seminars and a look at the latest products, it’s a good idea to put your thoughts in one place to help you process them and how you plan to boost your business. If you’re already blogging on your website, posting about your experience at the trade show will not only help you better digest what you’ve learned, but it can help to generate leads from customers who are looking for pros with your expertise.

4. Connect With Vendors

If you’re at a local trade show, it’s a good idea to network with vendors as well. It can be a win-win situation to make those connections. You’re able to try their products and they may be able to connect you with homeowners in your area who are looking for your business. They can be a great resource when it comes to lead generation for contractors.

5. Remember To Follow Up

Once the trade show is over, keep up with people you’ve met. This is one reason you’ll want to take a few business cards with you. It’s easy to follow on social media, but it’s certainly better to exchange business cards and keep that personal connection going. It can be helpful if you’re looking for jobs in your area and your contact knows just the right person who could benefit from your skillset.


There are many benefits to attending trade shows, but the bottom line for many pros is it will help you grow their business. The good news is that, if you’ve put your best foot forward, you can easily generate more leads by attending trade shows.

Wondering if there’s a trade show you can attend? Read Trade Shows For Roofing Pros to find out more.