Email is a great way to connect with prospective and current customers. Have you tried using email yet as a marketing tactic? While it does take some work to set up, you’ll be happy with the results as it’s a great way for contractors to generate more leads.
You can reach many people through email that you may not be able to speak with on a regular basis about your business. If you’re wondering how you can generate more leads though email, here are a few tips you can use.
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The Benefits Of Email
As we’ve talked about on the CraftJack blog before, email marketing has a number of benefits for contractors. It’s a budget-friendly way to get directly in front of your customers. However, it will require time and energy to send emails that generate leads. Here are a few tips to try:
- Send Emails Regularly
- Provide A Place To Sign Up
- Try Email-Only Benefits
- Include a Call To Action
- Add Relevant Images
- Don’t forget Contact Information
- Examine Other Newsletters
1. Send Emails Regularly
If you want to improve your email marketing to grow more leads, you must be sure you’re sending them regularly. Try monthly emails to start to see how people respond best. If you’re not sure what content to include, start with seasonal projects that might need to be done or offer up more information about your services.
2. Provide A Place To Sign Up
Growing your email list is extremely important when it comes to this type of marketing. However, according to the CAN-SPAM act, you can’t include an email on a list without the person’s permission. This is extremely important to remember as you begin to include more subscribers. There are a few ways you can ask and typically, people are more than happy to sign up:
- Ask people when you finish a job if they’d like to be added to your email list.
- Include a link on social media where people can sign up.
- Have a sign-up sheet available at local networking events.
- Include a sign-up box on your website.
- Create an offer for homeowners who sign up for your emails.
3. Try Email-Only Benefits
A great way to incentivize more customers to give you a call is by providing email-only benefits. These can be discounts or sales that only customers receiving email know about. The idea of exclusivity and limited time will make customers more likely to call you quickly.
This is also a tactic you can use when you want more people to sign up for your email list. Offer an incentive when people sign up for your emails, so they’ll be more likely to add their names to your list. This could be a small discount on a service or a branded item they can take with them, such as a pen or notebook.
4. Include A Call-To-Action
When you’re creating your emails, don’t forget to include a call-to-action. An effective call-to-action will help to direct your reader to what you’d like them to do. In the email, it might be a button where they can give you a call, or it could be a link to your website to find out more information. Be careful not to add too many CTAs, as that may confuse the reader. Be as clear as possible towards the actions you want the reader to take.
5. Add Relevant Images
While some text-only emails are becoming popular, people comprehend images 60,000 times faster, according to Hubspot. When you’re able, use images to display what you’re trying to share through the text. This could be photos from your portfolio that show off your work or an included logo of your business. Including images when possible will help to direct attention to the action, you want the reader to take.
6. Don’t Forget Your Contact Information
If you’re spending all this time putting together your email newsletter, you may forget some of the most obvious parts. Including your contact information seems simple, but it will be easy to forget if you’re trying to perfect your newsletter. Keep your contact information at the top of the email and be sure to respond back to inquiries that come your way. By doing so quickly, you might find yourself winning a job.
7. Examine Other Email Newsletters
If time allows, look through other email newsletters to glean more information. It’s likely you have a few subscriptions yourself to various emails, even if it’s not in your industry. Take a look at what other people are doing and see what tactics you can take for your own email marketing to generate more leads.
Email is a great way that you can start to generate more leads and win more jobs. Use a few of these tactics to help you grow your email marketing as well as customer loyalty.
Looking for more tips to generate leads for your business? Read 7 Lead Generation Tips You Can Try Right Now.