Roofing pros will always be needed. Leaks and damage are what generally drives a customer to pick up the phone and give a roofing contractor a call. For a successful roofing business, you need to be top-of-mind for these homeowners and find the roofing leads you want.
It’s important to not rely on just one source of lead generation, but multiple ways you can connect with homeowners in your area. Here is how you can generate more roofing leads for your business.
Do you want to start finding and winning more roofing jobs In your area? Sign up with CraftJack today and start receiving roofing leads from homeowners near you.
Find Roofing Leads
Chances are, if you have a home, you’ll need a roofer at some point. Roofs tend to have a long lifespan, but storms and aging can cause leaks, cracks and missing shingles. Roofing contractors are always in demand, but where do you go to find the homeowners that are in need of your services? Here are a few ways you can set yourself up for success:
- Sign Up for A Lead Generation Service
- Use Social Media
- Download Weather Alert Apps
- Attend Roofing Trade Shows
- Update Google My Business
- Try Referral Benefits
1. Lead Generation Services
One of the best ways to start generating more roofing leads in your area is with the help of a lead generation service. CraftJack can help you find more leads near you and has incentives to help you win the job. Our Speed -To-Call discount is just one of the ways we stand out from the rest. Call your lead within 30 minutes of receipt and you’ll receive a 20% discount on that lead. Additionally, our CraftJack roofing pros have access to lead manager in our Mobile App, so you can manage your business from wherever you are.
If you’re ready to start finding more leads in your area, sign up with CraftJack today.
2. Social Media
Are you using social media to generate more leads? If not, this could be one reason you’re struggling to find leads. Social media connects people instantly to your business, so they can learn more about you and your work. Facebook and Instagram are two tools you can use for lead generation. Start a conversation with people who follow you and share useful information to help educate people on when they need to call you for a roof repair.
3. Weather Alert Apps
If a big storm is coming in or around your service area, you should know. This is likely when a potential customer can discover a leak in a roof or, could be in need of a repair due to wind and hail. Be ahead of the weather conditions and where your business might be by setting weather alert apps to help you locate where the next storm will be, so you can be there for your customers when they need it most.
4. Roofing Trade Shows
Trade shows aren’t always the first thing pros think of when it comes to lead generation, but one of the biggest benefits in attending is networking. By getting to know other pros, you can open up new opportunities for lead generation. If a pro knows of a homeowner in your area or where he or she is not able to take the work, you could be the name they pass along. Have a few business cards on you and connect to like-minded pros at roofing trade shows.
5. Google My Business
If a customer looks up your business name or roofing services in your area, what will they find? Make sure your Google My Business page is a helpful way to connect with homeowners who are searching for you. Include hours, a brief intro to your business and where you’re located. Also, be sure to verify your business so customers can start leaving you reviews on your profile. For more on setting up your profile, read How To Set Up A Google Business Profile.
6. Referral Benefits
Even with the latest technology, one of the best ways to generate new leads is through word-of-mouth. Past customers can be a great way to generate new leads. Try to incentivize them to refer friends and family to your services by including a benefit of some sort. This could be a discount off the next job they have or a free item of their choice. If your service is good, most homeowners are eager to recommend a trusted roofing pro to friends and family.
Roofing pros have many opportunities for lead generation and should be using more than just one tactic to find them. Start by signing up with a lead generation service to make it easier and utilize a few more to maximize the amount of leads you can find in your area.
Looking for more lead generation tips? Read How To Generate More Leads Through Email.