When it comes to lead generation, it’s likely you have a few strategies already in place that work well. But it’s important to also be aware of the few tactics that you should stay away from. Not only will these end up wasting your time, but they could also hurt your business.
Lead generation is something you’ll always need for your contractor business, so take the time to educate yourself on what you should try to help your business grow as well as what won’t work. Here’s a few contractor dos and don’ts.
Joining a lead generation service can help your business, but finding the right one will make you grow. Sign up with CraftJack today and start getting leads from homeowners in your area.
Do: Find a Lead Generation Service
If you’ve been trying to find leads without the help of a lead generation service, you’ll be surprised at what a difference it can make for your business. A lead generation service can help you easily find qualified leads in your area, for a fee.
When you’re looking at lead generation services, you’ll want to research the company and ask for more information on what they provide. Look for unique benefits. For example, CraftJack provides our contractors with a Speed-To-Call discount, rewarding pros who call a homeowner in 30 minutes or less with 20% off the cost of the lead. This is a special benefit only for CraftJack pros, making us a great choice for your lead generation service.
Don’t: Expect to Win Every Job
Just because you sign up for a lead generation service or get a new referral, doesn’t mean you will automatically win the job. You must use sales tactics and prove to the homeowner that you’re the best pro for the job. You can’t expect to win every lead you receive, but you can certainly refine your sales pitch to offer the best services and win more jobs.
Do: Start Email Marketing
A great way to get right in front of a customer is with email marketing. Technology is literally in the palm of our hands, and you can easily provide information about your company to potential clients instantly. Best of all, it works even if you’re on a budget. If you haven’t started email marketing for your business, now is the time. To learn more, read 7 Tips To Improve Your Email Marketing.
Don’t: Spam Your Customers
Even though you can send information to your customers at any time with the help of email, sending to them too much or without their permission will not help your business. You must also include a way for them to unsubscribe from your emails if they no longer want to receive information from your business, according to the CAN-SPAM Act. Make sure you’re in compliant with the law when you’re sending emails to potential customers.
Do: Connect On Social Media
Social media is a great tool for lead generation. Most businesses have Facebook pages, but are you really connecting with your customers? Join local and neighborhood groups and chime in when people need your services. Engage with people online to help drive more leads to your business.
Don’t: Forget To Ask For Reviews
Reviews are very important. In fact, most potential customers will look for them before making a decision. If you have a positive experience with a customer, don’t forget to ask for a review. They’ll more than likely be happy to leave one.
Do: Make A Plan
If you’re a seasoned pro, you know that you wear many hats. In between jobs, you might be working on marketing or accounting. In the evenings, free time might look like educating yourself on the latest business practices. One thing you can add to your to-do list is making a lead generation plan. This can include budget, tactics, and what your goals are for the year. Writing it down will help you remember what you want to try and track your progress.
Don’t: Rely On One Source For Leads
If you’re making a plan, the wrong way to do so is relying on solely one avenue of lead generation. You should try a combination of two to three tactics to help you generate the most leads. This could be a lead generation service and direct local marketing. Trying a few tactics can help you figure out what works best for your business and what doesn’t.
Do: Connect With Other Pros
While you may view other contractors as your competition, they can also be great to connect with. Networking with other small businesses in your area can help you to learn more about the industry and possibly even gain referrals if they can’t take the work at the time. Find small business networking events in your town by checking with your chamber of commerce or joining Facebook groups related to your trade.
Lead generation is an essential part of any contracting business, so important to invest more time in improving it! This list of dos and don’ts will help you be more successful at finding more leads near you, leading to growth for your contracting business.
What lead generation tactics work best for you? Share with us in the comments below!